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The Okra Picks Newsletter: A new benefit for SIBA members

Posted By Southern Independent Booksellers Alliance, Friday, May 5, 2017
Updated: Wednesday, May 3, 2017

ANNOUNCING THE OKRA PICKS NEWSLETTER

SIBA is now offering a quarterly newsletter for your customers featuring the seasonal Okra Picks -- the books you have chosen as the most excited hand sell titles of the season. Share the best in new Southern Literature, as picked by the people who would know. . .Southern indie booksellers like you!

Modeled after the Indie Next newsletter for readers, the Okra Picks newsletter is store-branded with "Buy Now" buttons linked to your store's website. It is sent out four times a year in the middle of each Okra season, thus featuring books that are brand new or about to be released.

SIBA's test run of the newsletter with Page 158 Books in Wake Forest, NC, showed an open rate for the email of 49%. "We sold two copies of Lisa Wingate's book right off the newsletter," reported owner Dave Lucey.

Stores that participate in the Okra Picks Newsletter retain ownership of their email list and materials. Each participating store will receive 200 B3! points for the first mailing, and 50 point for each subsequent mailing.

To see a sample of the Okra Picks Newsletter for the Spring season,
https://sibaweb.site-ym.com/mpage/OkraPage158

Sign up for the newsletter here by May 10th:
http://sibaweb.site-ym.com/page/ok_newsletter

Customizing the newsletter for your store does take a couple days, so act quickly to be eligible to send out the Spring edition.

Tags:  okra picks 

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