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Did you get your Okra Pick box?

Posted By Wanda Jewell, Monday, April 9, 2018
Updated: Thursday, April 12, 2018
You should have received your Okra Pick box this week.  You can identify it by the Okra Pick tape that is used to seal the box.  It's packed full of goodies.  Starting with 400 full-color beautiful bookmarks. There are two full-color posters. One promoting the Okra Picks for the Season, and another for the inaugural #ReadThisNext list.  These are general books that southern booksellers are excited to sell.  Come to the B3! webinar on August 25th, and learn your way around Edelweiss to get your name and bookstore on the next list. See a sample of the Shelf Talkers available for download here. Find enclosed the form to report your OP Sales for B3! credit, and use the included registration form to sign up for #SIBA18 in Tampa, FL.

Tags:  booksellers  bookselling  okra picks 

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Get Your Store on the Tour! Expert Advice on Preparing a Press Kit and Pitching to Publishers

Posted By Linda-Marie Barrett, Wednesday, March 28, 2018

 Maribeth PellyGet Your Store on the Tour! 

SIBA offers you two webinars with Maribeth Pelly, event planner at BookTowne and independent marketing consultant, to make it so!

Want to be a star at Publicists Speed Dating at Book Expo? Want publishers to choose you when they plan author tours? Stand out among your colleagues by signing up for both of these upcoming webinars.

Thursday, April 12 at 2PM: How to Prepare a Press Kit for Your Store.  In this webinar you'll learn:

  • How to put together a press kit.
  • How to improve an existing press kit.
  • How to highlight and format your store’s most compelling selling points (and which information to leave out).

For those with existing press kits, Maribeth will offer comprehensive reviews. Fourteen stores will receive a LIVE review of their press kits. The webinar will be recorded so you can share with your staff.

Thursday, May 24 at 2PM: How to Pitch Your Store to Publishers. After you’ve prepared your press kit, learn how to have a productive conversation with publishers, emphasizing how you can support their author tours. In this webinar you'll learn:

  • What publishers want to know (and what they don't).
  • How to build a successful author event program, even if you haven't had an author yet.
  • That store size doesn’t matter!
  • Tips for staying on publishers' radar all year long.

Attendees of these webinars are invited to a meet & greet pep talk with Maribeth at Book Expo before Publicists Speed Dating begins.

RSVP: lindamarie@sibaweb.com, and include a copy of your current press kit. Deadline to register for April 12 webinar is Friday, April 6.

Tags:  authors  booksellers  bookselling  education  events  siba member hub 

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"Where the solitude of creation and the exhibitionism of sales dovetailed"

Posted By Administration, Wednesday, October 1, 2014

 

Written by: Jamie Kornegay 
I’m no stranger to book trade shows. I've been to the nationals and regionals, L.A. to New York, Chicago to New Orleans. I've made the rookie mistake of taking too many galleys. I've waited in long lines for signed books, and I've wandered the booths in a blank stupor. During all of those visits -- eight years selling for the famous Square Books in Oxford, and the latest eight for my own store, Turnrow Books in Greenwood, Mississippi -- I was determined to one day attend as an author.
It finally happened this year at SIBA in Norfolk, where I was invited to preview my first novel, Soil, coming in March 2015 from Simon & Schuster. Maybe it's a testament to the familial nature of bookselling that it was an easy shift from bookseller to author.
I write in the quiet dark before dawn, before the kids go to school and before the bookstore opens. I need and crave that lonesome time. I'm never a more functional, cooperative human than when I'm on task and the words are flowing.
Bookselling, on the other hand, is a public endeavor. It's where I reconnect with people, test out ideas, and even collect (steal) bits for my stories. Similarly, the trade shows are a great way to come out of your cave and rejoin the wider bookselling world. It's a time to mine new ideas and tactics, to strengthen connections and forge new ones.
My publisher reps were among my most generous advocates at Norfolk. They're all excited for my book. Most have read it, or are reading it, and now they're crossing company lines to tell booksellers about it.
For me, it affirms their love of books and their abiding friendship. Their sales calls to Greenwood are like visits from old friends. Many are former booksellers themselves, so they understand the challenges I face. They visit so many other stores that they have a solid understanding of the business from a retail and corporate vantage. I think of them as the warm glove on the cold hand of business.
I also ran into several writer friends who'd been to Turnrow over the summer -- Patti Callahan Henry, Michael Pitre, Karen White -- and they were all enthusiastic at my turn as published writer. So it felt appropriate to stand behind the author's table and sign galleys at SIBA's First 180 Days party. It was my first official event in conjunction with the novel, and I was relieved that I knew the drill. Here is where the solitude of creation and the exhibitionism of sales dovetailed.
As I was signing, a bookseller cleverly asked, "Sell this to me as if I were in your store."

Soil

Here it was, the sale to be made, just like any other book I love. "Think the Coen Brothers meet Crime and Punishment – in Mississippi," I said, reciting the publisher marketing spiel. And then I began to riff. "It concerns an organic farmer and his estranged wife and son. There's a flood and a dead body. A hasty cover-up and a horny deputy. It reads quick with a care for language. It bounces and twists along on a string of misperceptions. It masquerades as a thriller – not a whodunit so much as, Okay, how the hell are we getting out of this one?"
The bookseller was intrigued enough to pick up a copy, something to take home and consider selling in her own store. Cha-ching! How fun is this gonna be, I thought, when I have a stack to put at the register back at Turnrow?
So I guess what I learned pulling double duty at SIBA is that being an author selling his book isn’t so different from being a bookseller selling someone else’s book. Just like reading is akin to writing. We take these wonderful ideas and experiences into our own private darkness, explore and consume and refashion, and then bring them back into the light to share with everyone. It's a great day job that I just can't quit.

 

Tags:  bookselling  Jamie Kornegay  trade shows 

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Calendar

4/24/2018 » 4/30/2018
Circle of Sites: Then She Was Gone

4/25/2018
B3! Webinar: Edelweiss with Jill Hendrix, Fiction Addiction

5/1/2018 » 5/7/2018
Circle of Sites: Send Down the Rain

5/8/2018 » 5/14/2018
Circle of Sites - How to Walk Away

5/15/2018 » 5/21/2018
Circle of Sites - All of This is True