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Benefits of Reporting to the New York Times Bestseller List

Posted By Wanda Jewell, 18 hours ago

The New York Times Best-Seller Lists, posted on the web on Wednesday nights and published every Sunday in the print Book Review, reflect sales reported by vendors offering a wide range of general interest titles. The sales venues for print books include independent book retailers; national, regional and local chains; online and multimedia entertainment retailers; supermarkets, university, gift and discount department stores; and newsstands.

It’s increasingly important for independent booksellers to make their voices heard on a national level. Please, demonstrate the importance of the indie sales channel by reporting your sales to this important national outlet for book news.

If you do not yet report your sales to the New York Times, you can submit a request for an application at

If accepted, you would be expected to send your confidential report with sales from the previous Sunday-to-Saturday period by noon on Tuesday Eastern time each week.

Reporting stores receive the following:

    Every Tuesday, you’ll receive an email letting you know what titles will be covered in the Book Review that weekend, giving you advance notice to order these titles for your loyal readers.
    The Times Digest with the pdf containing the Best-Seller Lists hours before they appear online and 10 days before they are listed in the print Book Review.
    A complimentary copy of the printed Book Review sent directly to your store.

Tags:  booksellers  bookselling  brilliant booksellers  education  events 

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What We Learned at the Press Kit Webinar!

Posted By Linda-Marie Barrett, Wednesday, April 25, 2018
Updated: Tuesday, April 24, 2018

SIBA booksellers who attended Maribeth Pelly’s webinar “How to Prepare a Press Kit for your Store” are now working on creating or retooling their store press kits in advance of trips to Book Expo. Pelly, the event planner for Booktowne (NJ) and a professional marketing consultant,  live-critiqued eight press kits from small and large stores with different approaches to their events programming. Pelly noted SIBA-member stores tend to focus on their story and place in their community, which is very positive. However, she emphasized the importance of including an up-to-date grid, something lacking in most press kits critiqued, showing numbers for attendees, venue seating, and books sold at successful author events. Pelly’s Easy Press Kit Checklist and Press Kit Template are now available in SIBA’s Peer Brain Trust under “Working with Publishers.” Pelly’s next webinar with SIBA is How to Pitch Your Store to Publicists on Thursday, May 24 at 2PM. Attendees will learn how to have productive conversations with publishers at Book Expo’s Speed Dating, and to stay on publishers’ radar all year long. Please sign up to join us!

A recording of Pelly’s Press Kit webinar will be available soon. Booksellers who attended shared the following:

“It helped me de-clutter and focus on what is essential...It was very helpful to take notes and listen to her responses and critiques; her criticisms of all of the different press kits were the best part as she allowed her honest reactions and thought processes to come through rather than just leaving us to rely on her tip sheet...We're putting direct input from the webinar onto the page!” --John Cavalier, Owner of Cavalier House Books

Having our newly minted press release critiqued by Maribeth was affirming. She thoroughly explained the rationale behind the advice she gave us for changes and helped me see how well we were and weren't communicating our strengths. Maribeth offers fresh eyes combined with real focus on the appropriate goals for each element of a press kit.” --Adah Fitzgerald, Owner of Main Street Books

“I enjoyed seeing what everyone else does and seeing the examples...I am planning on attending the next one and think it will be a great build on the previous material. I did make a quick reference numbers sheet which was something we were lacking. I have since shared with publicists and reps so hopefully will see some traction from that!”

--Jamie Rogers Southern, Operations Director of Bookmarks

“Avid definitely benefited from having our press kit reviewed by Maribeth. It was great to hear what we were doing right, and things we could improve upon. It was definitely worth my time to attend the webinar.” --Rachel Watkins, Communications Director of Avid Bookshop 


"The press kit webinar was so helpful. We learned so much and hope to implement what we learned very soon. The most helpful part was just being able to wrap our minds around what a press kit actually is, and what that consists of. The examples were phenomenal. Walking through what publishers look for and other things that give you a leg up when talking with publishers was an eye opener in the best way. We're still babies at this, so we really appreciate the time and effort y'all put in to this presentation." --Lauren Brown, Assistant Manager of The Story Shop


"I got a whole lot out of it.  I will be designing the [press kit] solely off what I have learned and it helped us out a whole lot.  I am so glad I got to be a part of it."--Jamille Christman, Marketing Director of of Eagle Eye Book Shop


"As quickly as we move past IBD, I will be using the template, and the copious notes I took during the presentation to design my very first store press kit. I found the evaluations of other bookstore press kits super helpful, as I am a visual learner. I will fashion mine according to the best examples Maribeth pointed out, and look forward to shopping it at BOOK EXPO."--Star Lowe, Owner of Star Line Books



Tags:  b3! webinars  booksellers  bookselling  education  Peer Brain Trust 

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B3! Webinar Coming Up April 25 - Get Your Edelweiss On!

Posted By Wanda Jewell, Monday, April 9, 2018
April 25 at 2PM: Getting your Staff on Edelweiss  with Jill Hendrix. Join Jill Hendrix of Fiction Addiction to learn how to use Edelweiss for reviews, requesting ARCs, author event proposals, etc., plus instruction on creating tags and filters to share with staff. Edelweiss is a wealth of information on the books your customers want.  And it is a wonderful way to get your store on the radar of many publishers.  Plus SIBA has her own share button where booksellers can let us know which books they love.  Earn B3! credit by attending the webinar and using Edelweiss to let us know about your fave titles.  RSVP with

Tags:  b3!  b3! webinars  Edelweiss  education 

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Get Your Store on the Tour! Expert Advice on Preparing a Press Kit and Pitching to Publishers

Posted By Linda-Marie Barrett, Wednesday, March 28, 2018

 Maribeth PellyGet Your Store on the Tour! 

SIBA offers you two webinars with Maribeth Pelly, event planner at BookTowne and independent marketing consultant, to make it so!

Want to be a star at Publicists Speed Dating at Book Expo? Want publishers to choose you when they plan author tours? Stand out among your colleagues by signing up for both of these upcoming webinars.

Thursday, April 12 at 2PM: How to Prepare a Press Kit for Your Store.  In this webinar you'll learn:

  • How to put together a press kit.
  • How to improve an existing press kit.
  • How to highlight and format your store’s most compelling selling points (and which information to leave out).

For those with existing press kits, Maribeth will offer comprehensive reviews. Fourteen stores will receive a LIVE review of their press kits. The webinar will be recorded so you can share with your staff.

Thursday, May 24 at 2PM: How to Pitch Your Store to Publishers. After you’ve prepared your press kit, learn how to have a productive conversation with publishers, emphasizing how you can support their author tours. In this webinar you'll learn:

  • What publishers want to know (and what they don't).
  • How to build a successful author event program, even if you haven't had an author yet.
  • That store size doesn’t matter!
  • Tips for staying on publishers' radar all year long.

Attendees of these webinars are invited to a meet & greet pep talk with Maribeth at Book Expo before Publicists Speed Dating begins.

RSVP:, and include a copy of your current press kit. Deadline to register for April 12 webinar is Friday, April 6.

Tags:  authors  booksellers  bookselling  education  events  siba member hub 

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BookExpo’s “Introduce an Indie” Scholarships

Posted By Wanda Jewell, Thursday, March 22, 2018
Book ExpoAnnouncing BookExpo’s “Introduce an Indie” program in collaboration with SIBA and the ABA
BookExpo delivers a unique and valuable experience where independent booksellers explore the business of bookselling to increase their store’s profitability and community engagement. In order to ensure up and coming booksellers can enjoy this experience BookExpo is collaborating with the regional bookseller associations to bring eighteen new booksellers to BookExpo 2018, May 30-June 1 in NYC.


Winning booksellers must be both an ABA and SIBA member bookstore. They will be treated to a $400 AMEX gift card to pay for travel to BookExpo, a room at the official ABA hotel (The New Yorker) and a custom itinerary of meetings, education sessions and author events.
Applications must be filled out here by end of day April 6th: Indie-Contest/


  • Winners will be announced by April 10th.
  • BookExpo representatives will contact each regional association’s winners to discuss their individual goals for the show.
What your scholarship to BookExpo includes:


  • A $400 AMEX gift card to be used to pay for travel
  • A room at the official ABA hotel (The New Yorker) - Room and tax only – incidentals not covered
  • A custom itinerary of meetings, education sessions and author events
  • A mentor who will share tips and tricks on maximizing the BookExpo experience before, during and after the event
  • Each bookseller will receive a complimentary:
  • 3-Day badge to BookExpo for access to the exhibit floor and all conference sessions
  • Premium ticket to the BookExpo Adult Author Breakfast and Children’s Author Breakfast (one ticket per breakfast)
  • Collectible 2-Day BookCon badge for access to the exhibit floor and all panels
  • BookExpo will host a reception for the eighteen scholarship recipients in the VIP lounge onsite
  • BookExpo leadership staff will provide an onsite overview and tour of BookExpo
  • Exclusive opportunity to participate in meetings with executives of top publishers in their booths
  • Access to the ABA Lounge featuring a Galley Room, special Autographing Sessions


Tags:  BEA  booksellers  education  scholarship 

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