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A display a day? But it’s the Holidays, you say.

Posted By Wanda Jewell, Sunday, December 20, 2015

Less than a dozen days of intense shopping ahead.  And changing up a display can move a cross section of books that customers haven’t seen before.

But I don’t have time to change out displays!  Of course you don’t.  Call on your staff to do two things.  The first is to bring in an odd display piece; a paint can, a tool belt, a garden gnome, anything over-sized or miniature, old photos, etc., and second, to be responsible for refreshing display area regularly, adding and subtracting books between sales on the floor.

  • Palette together books by color.
  • Pull books with faces on the cover.
  • Books with films based on them make a great display.
  • Take a small section and put them all out, self-help or manga.
  • Gather all the journals, blank books, and writing tools.
  • Spread out a buffet of cookbooks.

Don’t be afraid to create a space, use a few props, and change out the books based on any criteria you come up with.  These titles will sell and customers will be interested to look at a new display a day.  And you can always get inspiration here.

The Southern Independent Booksellers Alliance (SIBA) and the Great American Bargain Book Show (GABBS) have partnered up in many ways that have proved beneficial but we mostly want our efforts to benefit booksellers and with that goal in mind, Bargain Book News (BBN) has agreed to give us a little space in their popular, far-reaching newsletter.  We only place the article here after it has run in BBN.  You can subscribe to BBN here: http://www.bargainbooknews.com/ 

We’d also like to invite booksellers to offer up guest posts so if you have an idea or concept that you’d like to share, simply email wanda@sibaweb.com.

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