The Publishers Resource Guide to TRIO
TRIO: The Publishers Resource Page
What | Why | Who | Where | FAQs | TRIO 2017
What is TRIO?
TRIO is a traveling exhibit of art, music and literature that celebrates the inspirational power of great storytelling. First conceived by Shari Smith of Working Title Farm, and a writer and singer for “The Shoe Burnin’ Show,” TRIO is a testament to the way words, music and art can come together around the power of a single story. Each TRIO starts with a book, which is given to a musician and a visual artist, who then write a song, a piece of music, a work of art inspired by the story.
The TRIO exhibit debuts at the SIBA Discovery Show, and then travels around the South for the next twelve months, hosted by and sponsored by SIBA member bookstores.
Contingent upon acceptance, placement in the TRIO exhibit means:
- Your Book is traveled, promoted to bookstores, booksellers, art patrons, and music fans throughout the country
- Exclusive launch at SIBA 2017, TRIO Exhibit prominently displayed throughout the entire weekend of the Discovery Show.
- A full year of cross promotion on social media from the songwriter and visual artist, continual social media on TRIO Facebook page, and SIBA’S 50,000 social media contacts
- $1200 rebate in SIBA advertising
- A Lady Banks feature on each TRIO
Contact Wanda Jewell at firstname.lastname@example.org for placement information
SIBA sees TRIO as a unique opportunity for its members. Its mission is closely aligned with independent bookstore values, with the values of readers, of anyone who has ever been inspired by a book. The exhibit is an example of the real world power of real world connections, and can’t be mimicked in a virtual environment. It is an unusual, unique event that mirrors the unusual and unique nature of SIBA member stores. By bringing TRIO to their town, a SIBA store can create ties with other community organizations, reach new audiences, and bring attention to the store:
We really enjoyed having the TRIO exhibit up in the store. It looked great and drew attention from our customers and lots of conversations. The event itself was very special, with the talented musicians, writers and artists presenting their portions of the collaboration. Thank you for sending it our way.
Karen Hayes, Parnassus Books, Nashville, TN
We enjoyed the benefits of goodwill, publicity and reinforcing our connections with the local population. We also sold some books which were related to the exhibit. This was a very positive benefit for Eagle Eye due to the small amount of effort compared to the increased public awareness for our book store.
Doug Robinson, Eagle Eye Book Shop, Atlanta, GA
The TRIO Exhibit hosted by NewSouth Books was displayed against the windows of a commercial building on Montgomery’s Court Square, facing up historic Dexter Avenue to the state capitol. This is one of the busiest areas in Montgomery, and the exhibit was lighted and thus available to anyone passing by 24/7 for the duration of the exhibit. It was up during the early part of the summer, when the weather was nice and downtown was full of tourists milling about in the vicinity of the exhibit. We supplemented the exhibit’s built-in signage with a large banner/poster explaining NewSouth’s sponsorship and giving directions to our store where the featured books were on display and could be purchased. We have no way of knowing how many people viewed the exhibit, but we received many favorable comments about it.
Randall Williams, NewSouth Bookstore, Montgomery, AL
The Current TRIO: http://www.authorsroundthesouth.com/discover-southern-authors/trio-main
The TRIO Schedule: http://www.authorsroundthesouth.com/discover-southern-authors/trio-main#TRIOSchedule
Request TRIO: email@example.com
TRIO on ARTS: http://www.authorsroundthesouth.com/discover-southern-authors/trio-main
Does it cost anything to place a book with TRIO?
Cost is $2999, and is contingent upon bookseller selection..
How long does the exhibit run?
A full year.
Will my author have any obligations?
Authors are asked to promote the TRIO exhibit as it moves from location to location.
Are there reading opportunities for TRIO authors?
As TRIO travels, events and opening receptions are scheduled at each new stop. Authors are invited to participate as their schedule allows and in coordination with each hosting bookstore. Arrangements are made via TRIO’s organizer, Shari Smith (firstname.lastname@example.org) and Wanda Jewell (email@example.com).
Who is responsible for bringing the artwork and installing it? And breaking it down?
The TRIO organizers and curators from Working Title Farm handle installation and breakdown.
What is the publisher responsible for?
Publishers must provide copies of the book to the artist and musician selected to create original works for the title. The publisher should also encourage its author to promote TRIO during the time the exhibit is on tour, and promoting the book's inclusion in the TRIO exhibit themselves throughout the year. Publishers should also provide promotional materials to SIBA for hosting bookstores to use as they promote their own exhibit and events.
Does TRIO have to be a new title release?
No. Backlist titles are acceptable.
When is the deadline to be included?
TRIO selection for the upcoming year are decided in April.