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Southern Traveling Authors Registration Service (STARS) for Bookstores
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Southern Traveling Authors Registration Service, The Southern Bookstore Directory, and the ARTS Calendar of Bookstore Events.

What do Karen White, Hester Bass, Irene Latham and Patti Callahan Henry all have in common? They are a few of the over 200 authors who have already signed up for the Southern Traveling Authors Registration Service (STARS), an author directory service managed by SIBA and geared specifically towards expanding their member bookstores’ audiences and customer base by encouraging authors and their readers to connect through independent bookstores.

How does it work?

STARS allows authors to list their upcoming travel plans in the Southeast and informs SIBA booksellers when an author will be in their immediate area, and therefore possibly available for events and appearances. By listing on STARS, authors become part of an extensive directory of literary speakers whose profiles are included in a searchable database available to bookstores, libraries, book clubs, civic organizations and indeed anyone who is interested in finding a writer to speak at a program or event. All arrangements to contact an author for an event or reading are automatically funneled through SIBA via the closest available SIBA bookstore.

The Southern Bookstore Directory

All SIBA member bookstores are listed on our Bookstore Directory page. The listing is by state, and includes contact links for the store's website, email, and social network accounts (if we know them). Stores with active calendars are highlighted, as are stores that are participating in particular programs.

Authors receive SIBA benefits for linking to the Bookstore Directory page on their websites, so the page has ties to over a hundred authors, making it a common destination on the site. It is also the page we send to media interested in knowing who our members are, and how many independent bookstores there are in the South.

Find it online: All the SIBA Member Bookstores

The Calendar

The events calendar at STARS is one of the most actively accessed parts of the site. SIBA booksellers can post their store events, which are collected in a searchable calendar, included in the Lady Banks newsletter, and shared on SIBA’s social networks, including author tags and hashtags. Listing events on the STARS calendar is one way SIBA works to increase the visibity of its member stores in their own community and within the book industry.

Find it online:


How do I enter events on the ARTS Calendar?

Go to to log in. Your must log in under your store account to be able to add events to the calendar. You can contact SIBA if you aren't sure what your username or password is. Once you are logged in, you can click on the link that says "Account" and the tab that says "Events" to add events to the calendar.

Do I have to enter each event separately?

No, there is an option to upload events in a batch from a spreadsheet.

Why are there already events listed for my store in the calendar? I haven't entered any!

SIBA elves like to spend their free time entering events on behalf of our member stores. They get event informaiton from your store websites and newsletters. While we can't promise that all of your events will be added to the calendar, we make an effort to represent every store with an accessible and active events calendar.

Can I request an author for my store from the STARS Directory?

You can, by clicking on the "request this author" link on the author's profile. Requests are sent to SIBA, which then in turn forwards the relevant information to the author's publicity contact. So it may be just as effective to go through your own sales reps and publicity contacts, but if you don't have any, the STARS directory will pass along your request.

Store ideas:

STARS is meant to be a resource for your store. Make sure book clubs and civic groups interested in having authors come to speak know about the STARS Author Directory. And if you are looking to fill holes in your store's event calendar, check the site to see what authors are currently touring and might be amenable to fitting in an extra spot.


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