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A Letter from SIBA President Jill Hendrix

Posted By Nicki Leone, Tuesday, June 30, 2015
Updated: Thursday, June 25, 2015

Jill Hendrix Greetings from your SIBA President!

Please join me in congratulating Wanda on several big personal milestones in her life: she just reach the big 6-0; her first grandbaby, Vera Jane, was born June 10th; this will be her 25th SIBA and our 40th anniversary. It’s quite a year for you, Wanda – many congratulations!

Wanda Jewell and Vera Jane Carolina

I’ve already registered for our 40th anniversary SIBA trade show in Raleigh. Have you? Authors already booked for the show include Karin Slaughter, Alex Kava, Homer Hickam, Tom Angleberger, Augusten Burroughs, with many more to come. We really, really, REALLY want at least one bookseller from every SIBA member store to attend. If you are having trouble making that happen please let Wanda know your obstacles and she’ll do her creative best to help you out.

I hope your A/C’s are staying strong and that Southern beach reads are flying out the door. If you’re wondering how to capitalize on the current adult coloring craze, check out Fiction Addiction’s upcoming Coloring, Cocktails and Conversation event and feel free to copy our idea for your own store.

Here’s hoping you have a great Independents Week!

Sincerely,

Jill Hendrix, SIBA President and owner of Fiction Addiction
jill@fiction-addiction.com
864-675-0540

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Earn your way to #siba15! The odds and ends of point building

Posted By Nicki Leone, Wednesday, June 17, 2015
Updated: Thursday, May 21, 2015

Earn your way to #SIBA15.  The 40th Anniversary Discovery Show in Raleigh, NC is going to be a really big show and we want you there.  It’s my dream to get at least one bookseller from every core member.  And I know there are scheduling conflicts and unexpected events and financial concerns and its the financial concerns I want to help you address.

So now we are to the odds & ends of point building.  You get a point every time you or a staff member opens a bulk email.  One way to grow this number is to make sure all of your staff are added to your account with a unique email of their own.  And make sure they log-in regularly so the system knows who they are to count their points.  And then ask them to read their SIBA emails and build points (and they just might hear or learn something useful to being better booksellers).

SIBA maintains a listserve where members can talk to each other.  Post and respond to others here and earn points.  Again, get your staff involved on the listserve and they can earn points as well.  All points are assigned to the core member account.

Nominate, participate, engage, encourage staff to nominate okra picks, book awards, and holiday catalog titles.  All of these earn points for the store.

Take the holiday catalog.  Use the web version on your website.

Send you your press list.

Participate in an easy way to thank your customers for shopping with you via Free Book Stimulus Plan.

The winners of the SIBA Book Awards will be announced on July 4th.  Start thinking about your SIBA Book Award Display Contest entry to bring to the 40th Anniversary Discovery Show.  You’ll earn 5 points and you might win $1000.

 

·         Open your SIBA email! – 1 point

·         Post to the SIBA members group on Google – 1 point

·         Send SIBA your press list – 10 points

·         Nominate Okra pick – 2 points

·         Nominate a title for the SIBA Book Award – 2 points

·         Take the Holiday Catalog – 5 points

·         Post the web version of the Holiday Catalog – 3 points

·         Recommend titles for the Holiday Catalog – 2 points

·         Participate in the SIBA Book Award Display Contest – 5 points

·         Tell your customers to send in their store receipt for the “Free Book Stimulus Plan – 1 point

 

There’s a huge potential to earn points here.  Say there are only two of you working in the store.  If you both open all emails from SIBA, post on the listserve daily, each nominate titles for all three possibilities weekly, you will earn nearly 30 points a day.  Add in participation in Free Book Stimulus Plan and that number will climb as your customers learn to participate in that program where you do nothing but accept the kudos!  Earn your way to #SIBA15.

The Reba & Dave Williams Foundation for Literature and the Arts gifted SIBA with money to assist core members in attending the show and rather than just hand the money out, SIBA has created B3! Building Better Booksellers where you can earn points that will get your travel, hotel and all-passes for the upcoming show.  It takes 5000 points to get it all covered. And if you got diligent on June 1, that gives you about 100 days and at 50 points a day, you’d have it all covered.

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Why you should participate in the Abacus Survey

Posted By Nicki Leone, Monday, June 15, 2015

The following email was sent by SIBA Board member Doug Robinson of Eagle Eye Books in Atlanta, GA. But I thought it was so good I got his permission to post it to all SIBA Bookstores.  Go here for more information about the Abacus Survey: http://www.bookweb.org/professional-bookselling/abacus

 

Dear Advisory Board Members,

I just finished it……that is, the ABA’s Abacus Survey of my store’s 2014 financial performance and, if your store is an ABA member then you can do this too.  Using my Quickbooks reports, I finished the survey in about 1 and ½ hours.

I am strongly urging all of you to participate in the Survey.  

ABACUS is a yearly, members-only survey which gathers valuable information that can help improve a bookstore’s operations…and bottom line. Input from hundreds of ABA members results in valuable data that help ABA establish the benchmarks recommended for stores to improve business operations and profitability. ABACUS also provides valuable insight for ABA Education.

What do you get out of this?  

By participating in the ABACUS you will earn SIBA B3! Building Better Booksellers Points. You can earn points for filling in the survey yourself and for each additional store you convince to participate.   Through B3, SIBA members can earn enough points to pay their SIBA dues, receive free meal tickets to the SIBA Discovery Show, and even free travel and hotel accommodations. 

You’ll get the ABACUS executive summary and a customized report for your store that analyzes the financial results.

The ABA will once again be offering the Avin M. Domnitz Scholarship to attend the upcoming Winter Institute (Wi11) in Denver to the owner or an employee of a bookstore that submits its 2014 financial data to the ABACUS-14 survey before the July 1st deadline.

If we can get at least 30 SIBA member stores to participate regularly each year, our aggregate data will be a useful barometer for how our region is doing from year to year.

……and, you will be helping all Indie bookstores to better understand their financial results.

See you in Raleigh!!!ABA 

Sincerely,
Doug Robinson
Eagle Eye Book Shop

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Make the most of your events

Posted By Nicki Leone, Wednesday, June 10, 2015
Updated: Thursday, May 21, 2015

Earn your way to #SIBA15. And make the most of your events.  You and your staff spend a lot of energy on author events from long before the author arrives, during the time the author is there, and long after the author leaves and it is our belief that there are many ways to make that event/author visit pay off even more with just a few things that will increase both your footprint and your points.

SIBA’s Premiere All Things Southern Literary site – Authors ‘Round The South (ARTS) – was built for the single purpose of reaching southern readers and converting them into southern readers that buy from indie bookstores.  To this goal, we offer a ton of content and invite you to participate in this content when you have an author visit with some time to kill.  But even before the author gets there be sure to have your Events person enter all of your events on the STARS calendar.  This is the only way your events are featured in Lady Banks Commonplace Books newsletter emailed weekly to 10k+ southern readers.

The Lady Banks newsletter and the ARTS website both feature books reviews but only books reviewed by indie booksellers so we need to hear from you.  Sending in your Staff Picks is a great way to get credit for book reviews.  Require each staff member to email their picks to nicki@sibaweb.com when they prep them for the staff picks area.  They can simply take a photo and email that to her and get 3 points per review. 

If you have a little time with the author, or can email the author in advance, create your own interview format.  Ten Things You Don’t Know About This Author OR Twitterview, where the author has to answer every question in 140 characters or less OR Three Things – Besides you, Your Favorite Author, Your Favorite Book, Your Favorite Book as a Child?  The sky’s the limit.  Write it up and send it to nicki@sibaweb.co for 2 points.  And finally record the author or staff or customers reading a single paragraph from a favorite book with meaning and feeling, just the single paragraph – no intro and no wrap-up and submit that also to nicki@sibaweb.com - These are all ways to make your author feel like you are taking good care of them, reaching a greater audience and all the while you are earning points.

·         Enter an event in the STARS calendar – 2 points

·         Send a book review to Lady Banks – 3 points 

·         Send an Author Interview to Lady Banks – 2 points

·         Submit a parapalooza video – 2 points

Say you have 4 author events a month, by participating in all of the above with all of the authors, you can earn 33 points a month and if you increase your Parapalooza participation to include customers and staff, again, they sky’s the limit at 2 points each.  Make you authors happier and earn your way to #SIBA15.

The Reba & Dave Williams Foundation for Literature and the Arts gifted SIBA with money to assist core members in attending the show and rather than just hand the money out, SIBA has created B3! Building Better Booksellers where you can earn points that will get your travel, hotel and all-passes for the upcoming show.  It takes 5000 points to get it all covered. And if you got diligent on June 1, that gives you about 100 days and at 50 points a day, you’d have it all covered.

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How are your points adding up?

Posted By Nicki Leone, Wednesday, June 3, 2015
Updated: Thursday, May 21, 2015

Earn your way to #SIBA15.  How are your points adding up?  You can always sign into your master account at YM and see.   https://sibaweb.site-ym.com or you can get there through the Member Hub button at sibaweb.com.  And you get a point for signing in to your account.  And if you stay signed in and do a few things while you are in there, you can earn more points. 

To see your points, click on Manage Profile to the right.  Under Information & Settings, click on Edit Bio, and you will see your points in the box next to B3! Total. While you are in Edit Bio, let’s earn a few more points.  Scroll to the bottom and add in social networks that are not there for 1 point each.  Remember to save your changes.

Again, under Manage Profile, this time under Content & Features, click on Photo Gallery.  This is where you can upload photos for 1 point each.  I think you can see my four-point upload here.

To create a connection, once signed in, click on Member Search and right above the Basic and Advanced Search buttons, you should see a tiny Who’s Online Now?  Click on that and hover over any members you see and in the pop-up, click on Make a connection.

Finally, visit the Peer Brain Trust by hovering over Member Resources and then hover over Peer Brain Trust to see all of the categories.  Visit a few categories and see what is missing and email nicki@sibaweb.com with something new from you that can be added to that section.

 

·         Log in to the SIBA Member Hub – 1 point

·         Register for the SIBA Discovery Show or SIBA in the Springtime– 5 points

·         Upload a picture to the SIBA Gallery – 1 point

·         Add a social network to your SIBA account – 1 point

·         Create a new connection with another SIBA member profile – 1 point

·         Provide a resource to the Peer Brain Trust – 3 points

 

So a few of these, once you do them, you cannot do them again, like register for the show, or add your social networks, but creating connections, uploading photos, and submitting for the Peer Brain Trust could be weekly activities earning an additional 15 points a week by adding six photos, making six connections, and providing a weekly resource to the Peer Brain Trust.  So get to work and earn your way to #SIBA15.

 The Reba & Dave Williams Foundation for Literature and the Arts gifted SIBA with money to assist core members in attending the show and rather than just hand the money out, SIBA has created B3! Building Better Booksellers where you can earn points that will get your travel, hotel and all-passes for the upcoming show.  It takes 5000 points to get it all covered. And if you got diligent on June 1, that gives you about 100 days and at 50 points a day, you’d have it all covered.

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Last chance to nominate Summer Okra Picks!

Posted By Nicki Leone, Thursday, May 28, 2015
Updated: Wednesday, May 27, 2015

Hello dearest booksellers!

We know you are all madly busy at the moment, even if you are not about to dive into the madness that is BEA. But there are a couple things we want to make sure you know about:

 

1. Last chance to nominate Okra Picks. Deadline is June 1!

Please, if you haven't done so and there's a southern book on your radar you know you will be an evangelist for, nominate it for the okra picks now:

https://sibaweb.site-ym.com/?ok_nom

Remember that your store earns points for every nomination!

 

2. Summer Revival & Owner's Retreat

The SIBA Summer Revival will be held on Wednesday, July 29 from 10-3 pm at Quail Ridge Books in Raleigh, NC. It's free to attend, but you need to RSVP, so if you can make it, reserve your spot now. It's an invaluable chance to network with your peers and trade good ideas.

Topics to be covered include:
Hosting Authors in Schools
Best Practices for Great Events
Open SIBA discussion

More info here: https://sibaweb.site-ym.com/?qrb_2015
RSVP directly to Sarah at QRB: sarah@quailridgebooks.com

If you are a bookstore owner, then you should consider attending the Owner's Retreat, also being held at the Hilton North Raleigh July 28-29.

Sponsored by Baker & Taylor, the retreat costs $50 and is limited to twenty people, and is specifically geared towards bookstore owners and the issues they face. Topics include Finances, Employee Relations, and Growing Your Business.

Also included in the program is attendance at the Summer Revival at Quail Ridge Books.

Go here to register:
http://sibaweb.site-ym.com/events/event_details.asp?id=639978&group=


3. Discovery Show: 100 points for 1st 40 registrants

If you haven't yet registered for the SIBA Discovery Show, consider doing so sooner rather than later. In honor of SIBA's 40th Anniversary, the first 40 registrants will receive 100 points to their account. Earn enough points and you can have your entire SIBA trip paid for.

Register here: http://sibaweb.site-ym.com/event/siba15_attendees
More ways to earn points here: http://sibaweb.site-ym.com/?page=B3


4. ARTS event map

There is now a "map view" of the ARTS calendar of bookstore events!
http://stars.authorsroundthesouth.com/events/index/map/all


ARTS Map

Very pretty, isn't it?

In case you are wondering how your store's events are showing up even when you haven't entered them, you should know we have a couple SIBA elves that will periodically add events from bookstore website calendars. But there is no guarantee that they'll get to your store, or that your store's events will always be included. The only way you can be sure is if you take a few moments to enter them yourself.

http://stars.authorsroundthesouth.com/users/login

Ask Nicki for your username and password if you need to: nicki@sibaweb.com

You earn points if you do, and your events are promoted in Lady Banks, on Twitter and Facebook.

 

5. In Search of Bookseller Essays

Unbridled Books is looking for personal essays from independent booksellers. More info here:
BTW: http://www.bookweb.org/news/btw-news-briefs-541


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Earn your way to #siba15!

Posted By Nicki Leone, Wednesday, May 27, 2015
Updated: Thursday, May 21, 2015

Earn your way to #SIBA15.  The 40th Anniversary Discovery Show in Raleigh, NC is going to be a really big show and we want you there.  It’s my dream to get at least one bookseller from every core member.  And I know there are scheduling conflicts and unexpected events and financial concerns and its the financial concerns I want to help you address.

The Reba & Dave Williams Foundation for Literature and the Arts gifted SIBA with money to assist core members in attending the show and rather than just hand the money out, SIBA has created B3! Building Better Booksellers where you can earn points that will get your travel, hotel and all-passes for the upcoming show.  It takes 5000 points to get it all covered. And if you got diligent on June 1, that gives you about 100 days and at 50 points a day, you’d have it all covered.

First off, make sure your social networker works off this list regularly:

· Promote a SIBA Bookstore on facebook/twitter/Instagram (not including your own store) – 5 points, use hashtag #southernindie or tag Southern Independent Booksellers Alliance Facebook Page

· Post photos of Okra Picks displays on facebook/twitter/instagram – 2 points, use hashtag #okrapick, tag ReaderMeetWriter Facebook Page

· Post photos of Lady Banks Pick of the Week Display on facebook/twitter/Instagram – 2 points, use tag @ladybanks, tag Reader Meet Writer Facebook Page

· Post photos of SIBA Book Award books on facebook/twitter/Instagram – 2 points, use hashtag #sibabookaward, tag Reader Meet Writer Facebook Page

· Share, like, retweet  #okrapick hashtag on facebook/twitter/Instagram  - 1 point

· Share, like, retweet tag @ladybanks on facebook/twitter/Instagram  - 1 point

· Share, like, retweet   #sibabookaward hashtag on facebook/twitter/Instagram  - 1 point

· Share, like, retweet taf  @readermtwriter on facebook /twitter /Instagram  - 1 point
· Share a ReaderMeetWriter facebook page post  – 1 point

· Share a ReaderMtWriter tweet – 1 point

 

Doing each of these once a day is 17 points, each three times a day is 51 points – so get to work and earn your way to #SIBA15!

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Mark your calendars!

Posted By Nicki Leone, Monday, May 25, 2015

There are a couple new events on the SIBA calendar that booksellers should definitely add to their own:

Wednesday, July 29: Bookseller Revival at Quail Ridge Books
https://sibaweb.site-ym.com/?qrb_2015

Free of charge. Free food. Freely offered and freely taken excellent advice and ideas from your bookseller peers. 

Also, if you are an owner of your bookstore, then you'll want to go to 

The Owners Retreat

July 28-29, also at Quail Ridge Books. Includes Revival attendance. Limited to 20 people.

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ABA Spring Forum Presentation added to Peer Brain Trust

Posted By Nicki Leone, Monday, May 25, 2015
Updated: Wednesday, May 20, 2015

ABA Spring Forum Presentation available to download

If you were unable to attend the ABA Spring Forum in Atlanta this March, you can now download the presentation, "Exploring New Markets." Among the topics covered were

Increasing sales to exisiting customers
Reaching markets by generation
Reaching young readers
Reaching a diverse customer base
Reaching online shoppers

The Exploring New Markets power point presentation is available here:

https://sibaweb.site-ym.com/?page=pbt_gabbsits

...along with other materials presented at the GABBS/SIBA in the Springtime Day of Education in Atlanta.

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Call for Summer Okra Picks!

Posted By Nicki Leone, Friday, May 22, 2015
Updated: Wednesday, May 20, 2015

The deadline for nominating to the Summer Okra Picks is June 1st. We're looking for nominations for books that will pub between July 1 - September 30. Take a look at some of those review copies in your back room and make sure to put in a good word for your favorites.

Nominate here: https://sibaweb.site-ym.com/?ok_nom

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