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Support Your Local Indie and Your Own Work this Holiday Season!

Posted By Administration, Tuesday, October 31, 2017

Dear Author Friends,

I hope that life is treating you well and you’re able to enjoy the first tastes of autumn wherever you live. Up in the mountains of western North Carolina, trees burst with color, and we’ve experienced our first snow of the season. It is full autumn here, and lovely.

I’m writing to you today about two important topics--supporting your local indie bookstores this holiday season, and supporting your own work, too! Schedule in time to do both and make magic happen!

Support Your Local Indie BookstoreIndies First is a national campaign bringing authors, readers, and publishers together in support of independent bookstores. Held on Small Business Saturday, Indies First takes place this year on Nov. 25, the Saturday after Thanksgiving. The combination of Small Business Saturday and Indies First is powerful; both bring attention to those local businesses that help create jobs, boost the economy, and preserve your neighborhoods.

What can you do? Be a part of it by volunteering at your local indie bookstore to help handsell your favorite titles, sign copies of your books, give readings, wrap purchases, and more. Your presence adds excitement for customers, is very supportive of your local bookstore, and will deepen your relationship with a business that supports your efforts throughout the year. Help get the word out to your friends about this important day, too, as bookstores depend on holiday sales to make the rest of the year brighter. Here’s a list of stores already planning Indies Next festivities. If you don’t see your local indie on here, don’t despair! Contact them directly and volunteer to help! Maybe you’ll be the start of something very special for your community this year.

Boost Holiday Sales of Your Titles! SIBA wants to help you promote your work this holiday season. We have a huge (nearly 50k) readership for our Lady Banks’ Commonplace Book newsletter, and thousands of followers on social media. If you’ve already worked with us, you know how effective, affordable, and targeted our promotions are. If you haven’t, give us a try! The best deal going till the end of 2017 is our Social Blast. A Social Blast posts your promotional ad across all of SIBA’s social networks, reaching booksellers and the readers and followers of the Lady Banks newsletter. New to this promotion is inclusion in our Lady Banks Calendar emails, which cover eleven states and go out to booksellers and consumers. The best news yet: these ads click through to purchase at our member stores, resulting in immediate sales. Social Blasts are just $299, though beginning in January, 2018, they will be $399. Contact me if you have any questions, want to see samples of these promotions, or want to schedule yours. I’d love to work with you to reach readers across the south.

Keep well and Happy Halloweening!

Linda-Marie Barrett


Assistant Executive Director

Tags:  Authors  Indie Bookstores  Indies Next  SIBA  Social Blasts 

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