Print Page   |   Contact Us   |   Sign In   |   Register
SIBA Express
Blog Home All Blogs
Search all posts for:   


View all (29) posts »

Holiday Catalogs sell books!

Posted By Nicki Leone, Friday, July 17, 2015

If you belong to any of the regional bookseller trade associations, this is the time of year that you start to place your orders for their Holiday Catalog. The catalogs are one of the more visible and cost effective benefits of belonging to a regional association. Anywhere from 16 to 32 pages, full color, professionally designed, imprinted with the store’s own logo and information, and printed in enough quantities they can be inserted into local newspaper circulation, handed out in stacks at community information booths, and mailed to every customer on a store’s mailing list – the Holiday Catalog is a promotional tool that would normally be well beyond the resources of the average small bookstore.

How effective are holiday catalogs? To date they remain the single most highly-rated service the Southern Independent Booksellers Alliance (SIBA) offers its members – ranking above even SIBA’s annual trade show with its hundreds of authors and piles of free books and review copies.

“It brings a level of professionalism to my store that I couldn't afford, having a color catalog with my logo on it! My customers LOVE IT and it makes us very proud. I think it’s one of the best things we indies have for promotion.” – Sue Hinkle, Page After Page Bookstore in Elizabeth City, North Carolina

Stores that were initially doubtful about the benefits of the catalog continually found themselves pleasantly surprised by the unexpected sales it generates, often on titles the store wouldn’t have otherwise thought to promote.

“We have customers coming to the store even after the holidays with copies of the catalog marked with their notes and wishes!” —John Cavalier, Cavalier House Books, Louisiana

But the other great benefit to participating in a Holiday Catalog program is the exposure it brings to your store, often even after the holiday shopping season is over. SIBA catalog orders start at 2000 copies per store, and can be printed in almost any quantity needed. Stores serving larger markets have ordered as many as 50,000 or 60,000, and arranged for them to be dropped shipped (for free) directly to their local paper for inserting. Stores often leave stacks of the catalog at coffee shops, libraries, any public venue that allows business to distribute literature. And of course they use them in store as well – as bag stuffers, store newsletters, and display themes. Each year something like a quarter of a million catalogs are printed, imprinted with specific bookstore names, and distributed throughout the South.

The end result is a tool that makes Southern indie bookstores highly visible during the busiest shopping season of the year.
To find out more about the Holiday Catalog program in your area, contact your Regional Bookselling Association, or visit

This post has not been tagged.

Share |
Permalink | Comments (0)
Community Search
Sign In
Login with LinkedIn


7/17/2018 » 7/23/2018
Circle of Sites: Willa of the Wood

7/24/2018 » 7/30/2018
Circle of Sites: Smack Dab in the Middle of Maybe

B3 Webinar: Creating and Managing a Successful Online Sales Campaign

7/31/2018 » 8/6/2018
Circle of Sites: Chariot on the Mountain