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This began as a collection of posts provided to the no longer Bargain Book News for all booksellers from SIBA, with love. But it is switching to a blog for the industry with news that we hope is valuable for the industry at large, from SIBA, with love.

 

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The #SIBA18 App Giveaway: Getting Show Attendees to Your Booth

Posted By Nicki Leone, Tuesday, August 21, 2018

#SIBA18 EXHIBITOR OPPORTUNITY: THE APP GIVEAWAY

One of SIBA's highest priorities is to encourage booksellers to meet more vendors on the exhibit floor. That is the goal behind the SIBA App Giveaway -- a running series of giveways offered throughout the show that send booksellers directly to exhibitor booths to claim their prize.

During the show, SIBA posts giveaways from exhibitors on its SocialLink show app -- the primary place for all show news and upated. Attendees monitoring the app can claim a prize by being the first to respond, and winners are directed to the participating exhibitor's booth to pick up their item.

Download the #SIBA18 Social Link App here: Apple | Google

The SIBA APP Giveaway is free to participate, and is a great way to highlight your lead titles. Use it to:

  • promote your "rep pick" books
  • bring attention to a booth signing
  • draw new accounts to your booth
  • get your titles on the phones of all the show attendees.

Think of the App Giveaway like an eblast that reaches all the booksellers at the show, and brings them to you face to face.

What's required:

  • a digital photo and description of item.
  • the item must be on hand at the exhibit booth for the winner to claim.

To participate, email Linda-Marie.

And naturally, it goes without saying that to take advantage of these opportunities you need to be registered exhibitors for the show. So if you haven't registered yet, now is the time!

REGISTER FOR #SIBA18

 

Tags:  #siba18 

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Table Assignments! Important information for #SIBA18 exhibitors

Posted By Administration, Tuesday, August 14, 2018

We are so looking forward to seeing everyone next month at the Innisbrook Resort in Tampa. We're certain that everybody is going to love the space and have a great show. 

Exhibitor Booth Numbers have been published

Drayage and shipping information is here

Exhibitors should take a few minutes now to check their information for accuracy and avoid any dissapointments later. Like each of you, SIBA wants its exhibitors to be well-represented:

  1. Is your company name correct? This is how it will appear in the show directory, online and on your sign at the show.
  2. First time exhibitors are marked with a gold star. If you are a first timer and want a gold star, email nicki@sibaweb.com
  3. All sponsors are marked with a blue star. If you are a sponsor and don't have a clue star, email nicki@sibaweb.com
  4. If you represent more than one company, please confirm all your represented companiess are listed and the show specials are accurate
  5. Confirm any booth signing information included in your listing.
  6. Please confirm the number of tables you have been assigned matches the number you have reserved. Contact nicki@sibaweb.com immediately if you think there is a discrepancy.

Changes to your listings can be made via the form here. To be sure we don't miss any corrections, we ask that you submit all changes via the form in preference to emailing SIBA staff.

Changes made after Friday, 8/17 are not guaranteed to be included in the print directory

Many thanks, and see you in September!

Nicki Leone
SIBA

Tags:  #siba18 

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#SIBA18: Join us on Facebook

Posted By Nicki Leone, Tuesday, July 31, 2018

#SIBA18: JOIN US ON FACEBOOK

SIBA18 Discovery ShowThe SIBA18 Discovery Show is just around the corner. . .from our perspective it almost feels like it will be happening the day after tomorrow.

To keep people up to date on the show and the program, we've created a facebook event:

Join us there

We invite anyone interested in the show -- whether attending, exhibiting, or even just interested in learning more -- to sign up. We'll be posting updates to the schedule and program, asking for feedback, and responding to questions. After the show we'll create a forum for participants to talk about their exeperience and provide valuable input for future shows.

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#SIBA18: What happens on August 1st

Posted By Nicki Leone, Tuesday, July 24, 2018

SIBA18 Discovery Show
#SIBA18: What happens on August 1

  • Prices for exhibit tables go up by $100 on August 1st. That is NEXT WEEK. Regular tables will go from $695 to $795 (member pricing). Wall tables will go from $795 to $895 (member pricing). Register

  • Your directory listing is due on August 1st. Click here to check your listing and/or submit a new listing. SIBA is promoting your listings in advance of the show to its core bookstore members, so listing early is a good way to receive early attention for your show specials.

  • Your Directory Ad reservation is due on August 1st. You do not need to exhibit to place an ad in the directory, so directory ads are an excellent way to have a presence at the show even if circumstances prevent you from exhibiting. You are reaching an audience wholly focused on ordering for the fall and holiday season, making the directory ad especially effective for promoting backlist specials or holiday frontlist. click here

  • August 1 - September 7 is the perdiod that shipments can arrive at the show drayage company. Details and shipping instructions here

  • Attendee mailing lists will be available beginning August 1 for exhibitors interested in advance promotion. Email nicki@sibaweb.com

 

Tags:  #siba18 

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The #SIBA18 Discovery Show Schedule of Events is Up! Are Your Authors on the Program?

Posted By Linda-Marie Barrett, Tuesday, July 17, 2018

The #SIBA18 Discovery Show Schedule of Events is Up! Are Your Authors on the Program?

Did you know the #SIBA18 Discovery Show Schedule of Events is available for viewing? This year’s theme is Make Your Mark and we’re offering so many opportunities for attendees to explore how they can do that in big and small ways.

Our show features FOUR tracks of education and experience: EUREKAsiba talks, EDUCATIONsessions, AUTHORinteractions, and a teambuilding ESCAPEroom. Minds will be jogged, inspired, and blown! See anything you’d like to attend, including Wednesday’s deep dive session on innovation with Doug Hall and our bookstore tours of Inkwood Books and Oxford Exchange? Email wanda@sibaweb.com and we’ll make it so.


Do you have an author who is part of our programming? Find their listing with "ctrl f” or "command f” and please let us know if everything looks good or needs addressing. If you missed the Call for Authors deadline and still have authors you'd like considered for the show, simply enter their details here. If you think you have confirmed your author and they do not appear on the schedule, email wanda@sibaweb.com right away.  You can also check out the confirmed authors on the #SIBA18 Pinterest Board.


We’re so excited to host publishers, authors, sideline vendors, and our biggest annual gathering of SIBA booksellers at the #SIBA18 Discovery Show in Tampa, Florida. Be a part of it and make your mark, too!



Tags:  #siba18  authors  booksellers  education  publishers 

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The Scavenger Hunt and SIBA App Giveaway — What the heck are they?

Posted By Administration, Tuesday, July 3, 2018

What's the Scavenger Hunt? How does the App Giveaway work? There are two of the most common questions we get from exhibitors (right up there with "How many chairs do we get?")

SIBA's main priority for the Discovery Show floor is to help booksellers find vendors. And especially, find NEW vendors. So far from simply throwing open the doors and leaving people to fend for themselves while wandering the aisles, SIBA created the Show floor scavenger hunt and app giveaway to raise the visibility of our exhibitors and drive booksellers to their booths.

Show Floor Scavenger Hunt

Free to participate! Exhibitors tell SIBA of an item that can be found at their booth, and SIBA adds it to the Exhibit Hall Scavenger Hunt list that is printed in the show directory. Booksellers who complete the scavenger hunt are put in a drawing to win a free, all expenses-paid trip to #siba19 -- that's about a $1000 value, so the motivation and competition is high.

The Scavenger Hunt is the ideal use for those great little promotional items you've created around your lead titles.

What's required:

  1. each exhibitor can only list one item.
  2. exhibitors should be prepared to have at least 40 of the item to give to scavenger hunt players.
  3. to participate, fill out your scavenger hunt item in the exhibitor listing form

And make the most of this opportunity. Don't leave your items out on your table for booksellers to find and take without talking to you. Make them ask for it, and don't hand it over without also talking to them about your books. All the booksellers expect this from exhibitors, so take the time to introduce yourself!

The SIBA APP Giveaway

Also free to participate! SIBA created the App Giveaway" to encourage engagement with the SIBA's "Social Link" app. During the show, SIBA posts giveaways from exhibitors that can only be claimed via the app. The winner is sent to your booth to claim their prize.

What's required:

  1. a digital photo and description of item.
  2. the item must be on hand at the exhibit booth for the winner to claim.
  3. to participate, fill out your app giveaway item in the exhibitor listing form

And naturally, it goes without saying that to take advantage of these opportunities you need to be registered exhibitors for the show. So if you haven't registered yet, now is the time!

REGISTER FOR #SIBA18

Tags:  #siba18 

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Call for Directory Listings & Sales Rep Profiles

Posted By Nicki Leone, Tuesday, July 3, 2018

Beginning this month, SIBA will be promoting our #siba18 exhibitors to our member booksellers in advance of the show in September. Specifically, we'll be highlighting exhibitor listings and profiling sales reps.

To arrange a profile for your sales rep, contact Linda-Marie at lindamarie@sibaweb.com.

To submit, update, or confirm your exhibitor listing click here

Your directory listing can also contain up to three booth signings in addition to your main listing. As soon as you know your booth signing information, submit it on the form at the link above.

THE ART OF THE EFFECTIVE DIRECTORY LISTING:

Your table reservation includes a 50‐word description for the show directory both print and online. Attendees use the directory to prioritize their time on the show floor, so take some time
crafting your listing.

A Directory Logo ListingSome do's and don'ts:

  1. DON'T include information that can be easily found online: that's a waste of valuable space.

  2. DO include information that will make booksellers want to visit your booth: show specials, giveaways, special events around lead titles

  3. DO use industry-accepted shorthand to save space. For example:
    "Backlist special: 10+ 90d FF 48% thru 12/31"
    translates to "Backlist special: Order 10 or more units and receive 90 days dating, free freight, and a 48% discount, offer good through December 31st."

  4. DON'T use special formatting or links in your listing -- they won't appear in the final directory.

  5. DO consider enhancing your listing. Include up to three Booth Signings (does not count against your word limit. And consider purchasing a Logo-enhanced listing to make your listing really stand out. A logo listing costs $300 and can be reserved by submitting your logo in the listing form

 

Tags:  #siba18 

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Maximize Your Presence at #SIBA18

Posted By Nicki Leone, Wednesday, June 27, 2018
Untitled Document

 


SIBA Discovery ShowMAXIMIZE YOUR PRESENCE AT #SIBA18

There is still time to register as an exhibitor at the #siba18 Discovery Show in Tampa at the Early Bird rates, but the clock is ticking. On August 1, prices for exhibit tables jump by $100, so now is the time to place your reservations and plan your show strategy. You will be meeting with hundreds of SIBA bookstores from across an 11-state region.

And did you know that, on average, every SIBA member store is in contact with 10,000 or more readers, every week? That makes your face-to-face interactions with booksellers at the show possibly the most valuable 10-20 minutes you will spend all year. Here's some tips on how to make the most of it:

Start Early! Laying the groundwork in advance can improve your exposure and your show experience.

  1. Request a mailing list from SIBA. Although attendee lists are usually incomplete until later in the summer, SIBA can send lists of her member stores. Use them to promote your show specials, booth signings, on site promotions, and lead titles. Encourage them to come by your booth. Email Nicki to request a mailing list.

  2. Develop a 40-second pitch. You already know the importance of a sales pitch; don't underestimate its importance on the show floor. Ask yourself: What is the most important information they need to hear? Don't repeat the info they already have-- add new information.

  3. Submit your directory listing. Every exhibitor gets a 50-word listing in the show's print and online directory. Stores use those listings to prioritize the booths they are going to visit, so think carefully about what you want to include. DO NOT repeat information booksellers can find on Google. Do include information that will be important to them, such as show specials, and will draw them to your booth, like booth signings. Directory Listings can be submitted here.

  4. Take advantage of the Scavenger Hunt. Your table reservation also includes free participation in the SIBA Show Floor Scavenger Hunt, a game designed by SIBA as a way to encourage booksellers to visit booths they might otherwise pass by. 

    The list of scavenger hunt items is in the show directory, and bookstores that collect all the items (all giveaways found at exhibitor tables) become eligible to win a free trip to next year's show. Needless to say, bookstores are very motivated. By offering an item for the hunt, you guarantee that bookstores will come to your booth. You can sign up for the scavenger hunt when you submit your show directory listing.

  5. Make your social network connections early. Here is a list of SIBA member stores. Like them, friend them, and follow them. The SIBA Discovery Show tag is #siba18. Use it to talk to them about your lead fall titles.

  6. Plan your table exhibit. Sure, everyone loves tables piled high with books, but you can do more. A good exhibit, like a good store display, is enticing. It draws people in and invites conversation. So think ahead of time about conversation starters and the kinds of things that will make a person stop at your booth. Unusual and attractive displays receive more traffic.


Download our complete guidelines to maximize your presence at the show

Tags:  #siba18 

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