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This began as a collection of posts provided to the no longer Bargain Book News for all booksellers from SIBA, with love. But it is switching to a blog for the industry with news that we hope is valuable for the industry at large, from SIBA, with love.

 

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Top tags: #siba18  authors  booksellers  discovery show  buy  lady banks bookshelf  advertising  ARTS Calendar  banner ads  Book Expo  book list  books  bookseller  Bookseller education  circle of sites  eblast  Edelweiss  education  email marketing  events  exhibit  immigrants  Kelly Justice  ladybanks  okra picks  print  publishers  refugees  SIBA  Small Data 

Print is Dead. Long Live Print.

Posted By Wanda Jewell, Tuesday, July 17, 2018

Print is Dead. Long Live Print.

SIBA prints a directory every year for The Discovery Show. This directory is filled with all of the info that assists everyone in finding their way once onsite.  We also send any extras out to booksellers who missed the show in hopes it will inspire them to attend in the future.  This years' theme is #MakeYourMark and I invite you to Make Your Mark at #SIBA18 with a print ad in the Show Directory.  The Directory kicks off recognizing all of our sponsors.  (You can join that list as well if you'd like, just reach out to wanda@sibaweb.com.)  The Directory also lists all of the Exhibitors and their show listings, the Schedule of Events and much, much more.  If you can't get to the show for some reason I cannot imagine, the Directory is an affordable way to get your name in front of booksellers.  Book your print ad today!  The deadline to reserve advertising is August 1.

Here's the details:

TRADE SHOW DIRECTORY

Design specs: 

Ads should be CMYK, tiff or pdf files. Minimum 300 dpi.

$600 - full page: 5 x 8 inches 
$600 - full page with bleed: 5.5 in width x 8.5 in height, bleed of .125 inch on all sides.
$500 - half page 5 x 4 inches (no bleeds allowed)
$400 - quarter page: 2.5 x 4 inches (no bleeds allowed)

Logos: 2x2 minimum
Listings: 50 words max.

Deadlines:

Listings: August 1
Advertising: August 1

Send files to: nicki@sibaweb.com

Tags:  advertising  books  discovery show  print 

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Promote Your Book to over 60k readers with a Lady Banks Banner Ad

Posted By Linda-Marie Barrett, Tuesday, July 17, 2018

Promote Your Book to over 60k readers with a Lady Banks Banner Ad

Make a big splash with your new title! We recommend a banner ad in our Lady Banks newsletter, marketed directly to consumers, with over 60k readers weekly. These ads are are up for a week, highly visible, and placed between newsletter sections, top to bottom, first-come, first-served. They are exclusive and don’t share space with any other listing.  

Look at the stats! Most important for your title, these banner ads enjoy the highest open rate on the page, after the Lady Banks’ introduction, with recent averages of 39-48% open rates. We can share impression and click thru stats with you upon request.

Not just for Southern Books! Lady Banks banner ads aren’t just for southern books. We regularly run banner ads featuring adult and children’s books by authors and in settings outside of our territory, with equal success at open and click through rates. Our readers, though certainly fans of southern literature, are passionate about good books in general, and demonstrate this week after week as they explore the offerings in our banner ads.

Great Rates! Just $399 for one week, add a second week for $199, a third for $99, a fourth for $49 and the fifth week is free. Total cost for a five week run is $746.

Give it a try! Need more info or want to give this a try? Email lindamarie@sibaweb.com.  Place #BigSplash in your subject line to enjoy a 10% discount.

Tags:  banner ads  ladybanks 

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SIBA stores plus Southern Hospitality equals stellar events for your authors!

Posted By Linda-Marie Barrett, Tuesday, July 17, 2018

SIBA stores plus Southern Hospitality equals stellar events for your Authors!


In stat after stat SIBA bookstores demonstrate their robustness and collective clout. Did you know SIBA bookstores host over 15,000 events a year? Generate booksales of over $115 million annually? Reach over 1.5 million readers through social media? These are just a few of the amazing statistics in SIBA’s new press kit.


We work together to promote your events to the biggest audience possible. When you book events for authors in SIBA stores, they are routinely shared on our SIBA and ARTS facebook pages, reaching an additional 15-22k followers. We promote events in our Lady Banks Calendar of Events, sent weekly to readers throughout our eleven-state region. And we list here, on our AuthorsRoundTheSouth.com page.


We make sure all sales count! Over 90% of SIBA stores report to the ABA Indie Bestseller List, and over 80% of SIBA stores report to the NYT bestseller list. SIBA also hosts a Southern Indie Bestseller List focusing on sales at independent bookstores across the south, and a "Special to the Southern List” focusing on the books southern customers are especially interested in.


Want to get to know our stores better? Check out this listing of SIBA bookstores by state. SIBA stores are eager to work with you on pre-sale campaigns, author tours, social media blasts, offsite opportunities, and more. Need more info on how to connect with them? Please let us know and we’ll make the introductions.

Tags:  ARTS Calendar  authors  events  SIBA  social media  special to the south 

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The #SIBA18 Discovery Show Schedule of Events is Up! Are Your Authors on the Program?

Posted By Linda-Marie Barrett, Tuesday, July 17, 2018

The #SIBA18 Discovery Show Schedule of Events is Up! Are Your Authors on the Program?

Did you know the #SIBA18 Discovery Show Schedule of Events is available for viewing? This year’s theme is Make Your Mark and we’re offering so many opportunities for attendees to explore how they can do that in big and small ways.

Our show features FOUR tracks of education and experience: EUREKAsiba talks, EDUCATIONsessions, AUTHORinteractions, and a teambuilding ESCAPEroom. Minds will be jogged, inspired, and blown! See anything you’d like to attend, including Wednesday’s deep dive session on innovation with Doug Hall and our bookstore tours of Inkwood Books and Oxford Exchange? Email wanda@sibaweb.com and we’ll make it so.


Do you have an author who is part of our programming? Find their listing with "ctrl f” or "command f” and please let us know if everything looks good or needs addressing. If you missed the Call for Authors deadline and still have authors you'd like considered for the show, simply enter their details here. If you think you have confirmed your author and they do not appear on the schedule, email wanda@sibaweb.com right away.  You can also check out the confirmed authors on the #SIBA18 Pinterest Board.


We’re so excited to host publishers, authors, sideline vendors, and our biggest annual gathering of SIBA booksellers at the #SIBA18 Discovery Show in Tampa, Florida. Be a part of it and make your mark, too!



Tags:  #siba18  authors  booksellers  education  publishers 

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Flying off the (Lady Banks) Bookshelf

Posted By Nicki Leone, Wednesday, July 11, 2018

Flying off the (Lady Banks) Bookshelf!

Last month's roll out of the newly dusted off and redesigned Lady Banks Bookshelf has already yielded some impressive results, including a 23% increase in audience reach (from 17K to 22.5K), and a 16% jump in engagement (from 585 to 700) in on social media, and a 10% rise in impressions, 14% rise in click throughs via email.

SIBA is attributing the success to a more strongly focused target audience, more active engagement with member bookstores, and a fresh, more visually appealing presence that also appeals to the reader's sense of adventure and individuality: Lady Banks's Bookshelf -- Books for the independently minded reader:

Little Shop of StoriesLittle Shop of StoriesLittle Shop of StoriesLittle Shop of Stories

July's featured bookstores are Little Shop of Stories, Malaprop's Bookstore/Cafe, Novel., and Octavia Books

Listings are $499 and space is limited. Click here or contact Linda-Marie lindamarie@sibaweb.com

Tags:  lady banks bookshelf 

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Last Call for August Circle of Sites

Posted By Nicki Leone, Wednesday, July 11, 2018

Last Call for August Circle of Sites

There is still space available on SIBA's "Circle of Sites" calendar for August. CoS is an ideal launch date promotion that targets the consumer audience -- the customers who shop at independent bookstores. The promotion offers a week of exclusive simulataneous promotion on the websites of 50 bookstores across the South, plus featured promotion in the weekly Lady Banks Commonplace Book and Lady Banks Calendar newsletters.

That translates into an audience of about 50,000 friends, fans and followers, and an average of 35,000 to 45,000 impressions every week.

Circle of Sites is designed to build momentum for titles from their launch day on out, so weeks run Tuesday to Monday. They are also designed to promote sales, so all banners click through to product pages for purchase.

Cost is $899 per week (less than $17 per website!) Click here to reserve a week, or email Wanda Jewell wanda@sibaweb.com

Tags:  circle of sites 

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There's Money in Here!

Posted By Wanda Jewell, Tuesday, July 10, 2018

There's Money in Here!

Exhibiting at #SIBA18? Know a bookstore who should be there and has never been?  Get them to #SIBA18 and there's $100 in it for both of you.  Just copy wand@sibaweb.com on your outreach email to them, and we'll take it from there.  The more booksellers the more robust the Discovery Show is for all of us.  We haven't been in Florida for a few years and you may know Florida bookstores that have not taken advantage of attending the #SIBA18 Show.  Help us change that.  

It's not too late to be a Bookseller Angel.  Sponsor a bookseller to attend the #SIBA18 Discovery Show for only $1000.  This covers hotel, food, and travel for a bookseller to attend the show.  

And if you haven't registered yet, register now.

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Meet Star Lowe, owner of Star Line Books in Chattanooga, TN, and winner of an "Introduce an Indie" scholarship to this year's Book Expo

Posted By Linda-Marie Barrett, Tuesday, July 10, 2018
Star Lowe, owner of Star Line Books in Chattanooga, TN, was one of eighteen booksellers who received the "Introduce an Indie" scholarship to attend this year's Book Expo in NYC. The program, designed in collaboration with the American Booksellers Association (ABA) and nine regional bookseller associations, offered a unique opportunity to be fully immersed in the book industry. Star shares her first-ever experience of Book Expo:
 
"I was shocked to be awarded a scholarship! Even up to the last minute, I didn’t know if I was going to be able to swing it. The shop is having some growing pains, and I was super busy meeting with my accountant and lender negotiating a potential new location for Star Line Books. I was also dealing with a heavy events calendar, and helping my oldest move into his first house! I was so grateful to have attended the SIBA-sponsored How to Prepare a Press Kit for Your Store and How to Pitch Your Store to Publicists webinars with Maribeth Pelly. Katie worked on it, and with the help of Kelly Justice of Fountain Bookstore, we got it revised and pitch ready. The How to Pitch Your Store webinar included role-playing, which let me know what I was walking into with the speed dating session I attended at Book Expo. I wasn’t signed up for any, due to my aforementioned timing issue, but Kelly allowed me to use the last two minutes of her 11-minute sessions. I couldn’t have asked for a more gracious mentor. She and her colleague, Carl Kranz, have taken Katie and me under their wings, and no question is seen as too insignificant. I had a catbird’s seat watching Kelly pitch before my turns. Having done no publisher prep ahead of time to familiarize myself with their upcoming tour grids, I learned on the fly, and used what I gleaned from Kelly’s pitch to fit my store’s pitch. I was confident enough following the speed dating sessions to cold call some of the publishers with authors I knew I wanted to host in Chattanooga.
 
I now know exactly how I need to prep to hit the ground running next year. I’ll have my publisher wish lists, and be familiar with the tour grids, and sign up early for the publisher meetings. Despite my lack of preparation, I managed to make some valuable contacts. Also, I was surprised at how few books I collected to send home. I just didn’t waste time in signing lines, and although my booksellers were a bit disappointed at the lack of ARCs I snagged, I feel like I finally did the job I have been trying to learn to do for over three years. I operated like the owner and manager of an indie bookstore who hustled my shop. It was uncomfortable at first, but I sucked it up, stepped up to the plate, and got a base hit! I consider this my biggest success. Side note, HOLY COW! Nothing prepared me for what it was like to step into the Javits Center in full Book Expo glory! Going back to the baseball metaphors, it was like taking the field for the first game of the World Series."

 

 

 Star is pictured above with author Susanna Kearsley, and to the left with mentor Carl Kranz from Fountain Bookstore of Richmond, Va.

Tags:  Book Expo  Bookseller education  Kelly Justice  Sponsorship  Star Lowe 

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The Scavenger Hunt and SIBA App Giveaway — What the heck are they?

Posted By Administration, Tuesday, July 3, 2018

What's the Scavenger Hunt? How does the App Giveaway work? There are two of the most common questions we get from exhibitors (right up there with "How many chairs do we get?")

SIBA's main priority for the Discovery Show floor is to help booksellers find vendors. And especially, find NEW vendors. So far from simply throwing open the doors and leaving people to fend for themselves while wandering the aisles, SIBA created the Show floor scavenger hunt and app giveaway to raise the visibility of our exhibitors and drive booksellers to their booths.

Show Floor Scavenger Hunt

Free to participate! Exhibitors tell SIBA of an item that can be found at their booth, and SIBA adds it to the Exhibit Hall Scavenger Hunt list that is printed in the show directory. Booksellers who complete the scavenger hunt are put in a drawing to win a free, all expenses-paid trip to #siba19 -- that's about a $1000 value, so the motivation and competition is high.

The Scavenger Hunt is the ideal use for those great little promotional items you've created around your lead titles.

What's required:

  1. each exhibitor can only list one item.
  2. exhibitors should be prepared to have at least 40 of the item to give to scavenger hunt players.
  3. to participate, fill out your scavenger hunt item in the exhibitor listing form

And make the most of this opportunity. Don't leave your items out on your table for booksellers to find and take without talking to you. Make them ask for it, and don't hand it over without also talking to them about your books. All the booksellers expect this from exhibitors, so take the time to introduce yourself!

The SIBA APP Giveaway

Also free to participate! SIBA created the App Giveaway" to encourage engagement with the SIBA's "Social Link" app. During the show, SIBA posts giveaways from exhibitors that can only be claimed via the app. The winner is sent to your booth to claim their prize.

What's required:

  1. a digital photo and description of item.
  2. the item must be on hand at the exhibit booth for the winner to claim.
  3. to participate, fill out your app giveaway item in the exhibitor listing form

And naturally, it goes without saying that to take advantage of these opportunities you need to be registered exhibitors for the show. So if you haven't registered yet, now is the time!

REGISTER FOR #SIBA18

Tags:  #siba18 

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Call for Directory Listings & Sales Rep Profiles

Posted By Nicki Leone, Tuesday, July 3, 2018

Beginning this month, SIBA will be promoting our #siba18 exhibitors to our member booksellers in advance of the show in September. Specifically, we'll be highlighting exhibitor listings and profiling sales reps.

To arrange a profile for your sales rep, contact Linda-Marie at lindamarie@sibaweb.com.

To submit, update, or confirm your exhibitor listing click here

Your directory listing can also contain up to three booth signings in addition to your main listing. As soon as you know your booth signing information, submit it on the form at the link above.

THE ART OF THE EFFECTIVE DIRECTORY LISTING:

Your table reservation includes a 50‐word description for the show directory both print and online. Attendees use the directory to prioritize their time on the show floor, so take some time
crafting your listing.

A Directory Logo ListingSome do's and don'ts:

  1. DON'T include information that can be easily found online: that's a waste of valuable space.

  2. DO include information that will make booksellers want to visit your booth: show specials, giveaways, special events around lead titles

  3. DO use industry-accepted shorthand to save space. For example:
    "Backlist special: 10+ 90d FF 48% thru 12/31"
    translates to "Backlist special: Order 10 or more units and receive 90 days dating, free freight, and a 48% discount, offer good through December 31st."

  4. DON'T use special formatting or links in your listing -- they won't appear in the final directory.

  5. DO consider enhancing your listing. Include up to three Booth Signings (does not count against your word limit. And consider purchasing a Logo-enhanced listing to make your listing really stand out. A logo listing costs $300 and can be reserved by submitting your logo in the listing form

 

Tags:  #siba18 

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Calendar

7/17/2018 » 7/23/2018
Circle of Sites: Willa of the Wood

7/24/2018 » 7/30/2018
Circle of Sites: Smack Dab in the Middle of Maybe

7/25/2018
B3 Webinar: Creating and Managing a Successful Online Sales Campaign

7/31/2018 » 8/6/2018
Circle of Sites: Chariot on the Mountain