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This began as a collection of posts provided to the no longer Bargain Book News for all booksellers from SIBA, with love. But it is switching to a blog for the industry with news that we hope is valuable for the industry at large, from SIBA, with love.

 

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Top tags: #siba18  authors  booksellers  discovery show  buy  lady banks bookshelf  advertising  ARTS Calendar  banner ads  Book Expo  book list  books  bookseller  Bookseller education  circle of sites  eblast  Edelweiss  education  email marketing  events  exhibit  immigrants  Kelly Justice  ladybanks  okra picks  print  publishers  refugees  SIBA  Small Data 

Help SIBA Build a Booklist for Adults and Kids Featuring the Immigrant and Refugee Experience

Posted By Linda-Marie Barrett, Wednesday, June 27, 2018

 

Help SIBA Build a Booklist for Adults and Kids Featuring the Immigrant or Refugee Experience


SIBA aims to build on the efforts of Avid Bookshop’s Manager of Children’s Books, Hannah DeCamp and offer member stores and consumers a book list on the timely topic of the refugees. Her “Books for Kids Featuring the Immigrant or Refugee Experience”  is an exceptional place to start. We’re reaching out to publishers who have titles for kids and adults that will help readers of all ages understand better the plight of refugees and immigrants as they seek to make new homes and rebuild their lives. If you have a title you’d like us to add to our list, please email lindamarie@sibaweb.com. We’ll make our list available to all stores via an Edelweiss collection, for ease of ordering. Thank you for your help!

Tags:  book list  bookseller  Edelweiss  immigrants  refugees 

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Maximize Your Presence at #SIBA18

Posted By Nicki Leone, Wednesday, June 27, 2018
Untitled Document

 


SIBA Discovery ShowMAXIMIZE YOUR PRESENCE AT #SIBA18

There is still time to register as an exhibitor at the #siba18 Discovery Show in Tampa at the Early Bird rates, but the clock is ticking. On August 1, prices for exhibit tables jump by $100, so now is the time to place your reservations and plan your show strategy. You will be meeting with hundreds of SIBA bookstores from across an 11-state region.

And did you know that, on average, every SIBA member store is in contact with 10,000 or more readers, every week? That makes your face-to-face interactions with booksellers at the show possibly the most valuable 10-20 minutes you will spend all year. Here's some tips on how to make the most of it:

Start Early! Laying the groundwork in advance can improve your exposure and your show experience.

  1. Request a mailing list from SIBA. Although attendee lists are usually incomplete until later in the summer, SIBA can send lists of her member stores. Use them to promote your show specials, booth signings, on site promotions, and lead titles. Encourage them to come by your booth. Email Nicki to request a mailing list.

  2. Develop a 40-second pitch. You already know the importance of a sales pitch; don't underestimate its importance on the show floor. Ask yourself: What is the most important information they need to hear? Don't repeat the info they already have-- add new information.

  3. Submit your directory listing. Every exhibitor gets a 50-word listing in the show's print and online directory. Stores use those listings to prioritize the booths they are going to visit, so think carefully about what you want to include. DO NOT repeat information booksellers can find on Google. Do include information that will be important to them, such as show specials, and will draw them to your booth, like booth signings. Directory Listings can be submitted here.

  4. Take advantage of the Scavenger Hunt. Your table reservation also includes free participation in the SIBA Show Floor Scavenger Hunt, a game designed by SIBA as a way to encourage booksellers to visit booths they might otherwise pass by. 

    The list of scavenger hunt items is in the show directory, and bookstores that collect all the items (all giveaways found at exhibitor tables) become eligible to win a free trip to next year's show. Needless to say, bookstores are very motivated. By offering an item for the hunt, you guarantee that bookstores will come to your booth. You can sign up for the scavenger hunt when you submit your show directory listing.

  5. Make your social network connections early. Here is a list of SIBA member stores. Like them, friend them, and follow them. The SIBA Discovery Show tag is #siba18. Use it to talk to them about your lead fall titles.

  6. Plan your table exhibit. Sure, everyone loves tables piled high with books, but you can do more. A good exhibit, like a good store display, is enticing. It draws people in and invites conversation. So think ahead of time about conversation starters and the kinds of things that will make a person stop at your booth. Unusual and attractive displays receive more traffic.


Download our complete guidelines to maximize your presence at the show

Tags:  #siba18 

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Lady Banks Gets a New Bookshelf

Posted By Nicki Leone, Wednesday, June 27, 2018

LADY BANKS GETS A NEW BOOKSHELF

SIBA's most popular consumer-targeted promotion gets an upgrade

Beginning in June, SIBA is updating one of its regular promotions to better benefit both its member bookstores and its advertising partners. "Lady Banks Bookshelf" is a collection of six books that are promoted for the month on Facebook, in the Lady Banks newsletter and on the AuthorsRoundtheSouth.com (ARTS) website. Books click through to a page where they can be purchased from a SIBA member store.

What is changing?

1) SIBA will feature a new destination store will each week. Stores will be notified in advance when their week is scheduled, and encouraged to promote the shelf in their own social media accounts and to their own customers.

Lady Banks Bookshelf2) The promotion will now take users to a mobile-friendly, easily shareable page promoting both the current books and the store for the week. All books will click through to the store's website for purchase.

3) Boosted promotions will now target audiences located geographically near thefeatured store.

4) Although the promoted books will still remain constant for an entire month, the promotion will refresh its look weekly, with new imagesbannerstag lines, and social media posts.

5) Stores will be able to tag and share Lady Banks Bookshelf directly with their customers. Stores may also create Lady Banks Bookshelf pages on their own websites, making it easier for customers to view all the promoted books.

6) Because there is no true end date for a social media post, the destination link for a bookstore's Lady Banks Bookshelf feature will stay active indefinitely, even after the promotion's official time period has ended, thus ensuring the capture of any long tail consumer interest.

Sample banner for websites and newsletters:

The Books on Lady Banks' Bookshelf

 

Tags:  lady banks bookshelf  social media marketing 

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The Art of the Eblast

Posted By Nicki Leone, Wednesday, June 27, 2018

THE ART OF THE EBLAST: WHAT WORKS (AND WHAT REALLY, REALLY DOESN'T)

By far the most popular promotion SIBA runs are its SIBA eBlasts -- a single point message in e-postcard format sent out to every bookseller in our database, (currently about 770 people). An eblast is what we call an "industry-targeted" promotion, meaning it's designed to reach the people who will be selling your books to readers. So it is ideal for generating pre-publication buzz, or reminding stores of upcoming on-sale dates, or inviting requests for review copies.

The format has proved so popular that SIBA has imposed a limit of one per weekday to avoid diluting the effectiveness of the promotion. Despite the ballooning potential of social media for product promotion, email still remains the most effective and reliable method of B2B communication. Businesses always read their email, and a well-designed message makes an impact.

eblast sampleSo what makes SIBA eblasts so effective?

  • All eblasts are formatted to be both desktop and mobile-friendly. We test eblasts on all the major device platforms and email client software under all major browsers and operating systems: ipads and tablets, mobile phones, desktop systems. If something doesn't look right, we either fix it or let the advertiser know there is a problem.

  • SIBA spam-tests all eblasts before sending. It is rare, but we do occasionally find that the wording of an eblast will raise a flag with some Internet Service Providers. If that happens, we don't send the eblast until we've had a chance to fix the issue.

  • SIBA sends to a deep mailing list. We actively reach out not just to stores and store owners, but also to frontline and backroom bookseller stafft. This means that an eblast won't just reach "Quail Ridge Books" but about a dozen or so people at the shop.

  • SIBA "pushes" eblasts to its membership via our Social Link app. This means many of our members receive the eblast twice -- once in their email, and once on their phone.

It takes a little longer to prepare an eblast, but it pays off:

  • Your eblasts have an average open rate of 33%
  • The average click-through rate is 2.8%
  • They enjoy a high engagement rate -- 80% of the people who open the email keep it open long enough to read it. Less than 3% delete it without bothering to read it.

And while most eblasts are read on what we assume is the store's desktop computer, over 35% are read on phones or some other mobile device, so we think the time we take to ensure eblasts look right on those devices is well worth the effort.

Still, even if everything is running smoothly "under the hood," so to speak, there are some basic elements that will enhance the success of an eblast.

eblast sample1) Use an interesting and relevent subject line. It is remarkable how often an advertiser will send SIBA a beautifully designed eblast but neglect to include a subject line. And yet the subject line is the first thing that a recipient will see. A good subject line, like a good book cover, will induce a person open the message. Be brief and specific. Informative trumps clever. Most email subject lines only have the first 65 characters visible before they are opened. Anything longer won't be seen until the message is opened, so those first few words are really important. Avoid phrases people associate with television infomercials (act now, limited time, special offer). That's a quick route to a person's spam folder.

2) Emphasize one call to action. "Click here to request a review copy" "Read an excerpt." While it is possible to provide multiple options for the reader to choose from -- links to the author's website, and a form to request an ARC, and a link to like a facebook page -- the truth isevery reader is going to only click once. So focus on the destination that really counts.

4) Keep the content simple. Eblasts are most frequently sent as a single image, and while SIBA will include appropriate copy in the "alt" information for browsers who don't load images, text within a graphic can easily become hard to read, especially if it is small. Stick to only the most important things that need to be said. Everything else can be given when someone clicks through.

4) Remember who you are talking to. When we say SIBA eblasts are "industry-targeted" we mean they are going to an audience that is interested in stocking books to sell, not buying books to read. We often receive links to retail pages for promoted books, but SIBA booksellers are not likely to be impressed with a destination that promotes purchase options to their competitors. SIBA strongly encourages advertisers use a link to the book's listing in Edelweiss.

It goes without saying (but we're saying it anyway because it really has happened) that links to Kindle editions, Good Reads pages, and other online bookseller product pages are not appropriate. SIBA won't send eblasts with problematic destination links since it doesn't do anyone any favors.

Done right, a SIBA eblast is one of the most high-impact, cost-effective promotions that SIBA offers. Which is why they are in high demand, with entire weeks reserved months in advance. With trade show season just around the corner, publishers are encouraged to start thinking about their late summer and early fall promotions now.

Contact nicki@sibaweb.com if you have any questions. More information about SIBA Email Marketing can be found here.

Tags:  eblast  email marketing 

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Data Wins the Day.

Posted By Wanda Jewell, Tuesday, June 26, 2018

Data is power, it seems, and SIBA is seeking to provide you with a wide range of data.  We recently looked at our ABACUS South data, our ad stats across our social networks, websites, and email, plus surveyed our stores, and compiled it all for you. It's all we could imagine you'd want.  Here it is all in one place:

Advertising Stats for SIBA Products  - This is where we keep the most up-to-date info, and we can provide impression data and click thrus to any advertiser upon request within six months of launch.

Press Kit - This two page document hopefully assists in ROI for SIBA and the Discovery Show.

Bookstores - Here's a list of our member bookstores.  Place your cursor on the store name and you can link to their social networks and email.

Put Your Money Where Your South Is! is our brochure of advertising opportunities.

Here's how we mark up the Southern Indie Bestseller List:

 A SIBA Okra Pick  | Southern Book Prize winners and finalists! |  Special to the Southern List  Printable versions (PDF): Hardcover | Paperback | Children's.

And check out this list for books that are only on the Southern list, and no other: Special to the Southern List!

Got authors appearing at indie stores in the south? Search to confirm they are on the calendar, and if not, let the store know.  These are the events that get promoted in Lady Banks Commonplace Book newsletter each week to 60,000 readers.

Hope this gives you lots of data to devour.  Let us hear if you have any questions or data we should pursue and have not.  Happy data crunching.

Tags:  Authors  booksellers  buy  discovery show  Small Data  writers 

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#MakeYourMark @ #SIBA18 Discovery Show

Posted By Wanda Jewell, Tuesday, June 26, 2018

#MakeYourMark at #SIBA18!


Every interaction with a bookstore at #SIBA18 is an opportunity to amplify your message to an average of 10k readers a week per bookstore. Each bookseller acts as a touchpoint to tens of thousands of readers over the course of a year. Make your mark on Southern booksellers and see your sales grow.  SIBA’s Discovery Show is considered the country’s most innovative and fun show. We’d love you to join us and #makeyourmark!  If interested in ROI, please check out our amazing new Press Kit.


What makes this year’s show extra special? We’re at the the award-winning Innisbrook Resort, which offers a gorgeous setting, a 14k square foot exhibit hall, convenient meeting rooms, lovely guestrooms and suites, and several on-site restaurants and bars. Shuttle service from nearby Tampa International Airport, home to all major airlines, makes getting to Innisbrook easy; once you arrive, you can explore the outdoors, soak in the sun, and enjoy a cocktail by the pool.


Bring your sense of fun and adventure, and your passion for books, to our Discovery Show. We’d love to see you! Download a printable registration form.

  

Here's a little taste from the Press Kit:

 

SIBA stores generate $115 million in book sales annually.

90% of SIBA stores report to the ABA Bestseller List.
SIBA stores host over 15,000 events each year.

 

And finally, exhibit and get a bookstore who has never been to #SIBA18 to attend, and receive $100 in SIBA credit.

 

Tags:  booksellers  buy  discovery show  exhibit 

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Namedropping!

Posted By Wanda Jewell, Thursday, February 25, 2016

Welcome back to our column in the Bargain Book News (BBN).  March 1 – 4 marks the dates of SIBA in the Springtime (SITS) and the Great American Bargain Book Show (GABBS).

The Great American Bargain Book Show (GABBS) is a national show in Atlanta, GA.  Atlanta is easily accessible from anywhere in the US, and hotels & restaurants are affordable.

Who is going to be there?

·       SIBA President, Fiction Addiction Owner, Edelweiss Savant, and ABACUS South Initiator Jill Hendrix

·      SIBA Book Award Winner, Okra Pick, National Ambassador for Young People’s Literature, Newbery Medalist, and NY Times Bestselling author Kate DiCamillo

·      American Booksellers Association CEO, PW Person of the Year, and activist Oren Teicher.

·      Bloomsbury Publisher and 44 year industry veteran,  George Gibson’s

·      Phonesmith & Founder of Call Me Ishmael phone, and successful CrowdFunder Logan Smalley.

·      GABBS Owner, new grandfather, and Bargain Book Savant Larry May.

·      Lady Banks, Geek Girl, and Girl Friday + SA-TH Nicki Leone.

·      Walls of Books and Gottwals Books owner, instructor par excellence, and bargain book shopper Shane Gottwals.

·      Flyleaf Books owner, ABA Board Member, and “total book geek” Jamie Fiocco.

·      GABBS First-timers, Baker & Taylor employees, and gift + TS360 experts Gary Brooks, and Julie Isgrig.

·      SIBA Board Members, booksellers, and hardworking southern sisters Erica Merrell, Stephanie Crowe, and Linda-Marie Barrett.

·      SIBA Executive Director, and new grandma Wanda Jewell.

Come on down, we’ll be looking for you.  Let’s sit & gabb.  Register here.  Email me with SITS & GABBS in the subject line and we’ll waive your $99 SITS registration fee and send you the code.

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Why GABBS? I’ve been to Winter Institute, and attend my regional show, and the BEA. Why add GABBS?

Posted By Wanda Jewell, Friday, February 12, 2016

Welcome back to our column in the Bargain Book News (BBN).  March 1 – 4 marks the dates of SIBA in the Springtime (SITS) and the Great American Bargain Book Show (GABBS).

The Great American Bargain Book Show (GABBS) is a national show in Atlanta, GA.  Atlanta is easily accessible from anywhere in the US, and hotels & restaurants are affordable.

What does this event offer that I can’t get anywhere else?

·         Be the first to hear the results of ABACUS SouthSIBA is the first region to have enough stores participate in ABACUS to be able to pull our own regions results.  Hear how we did it and what we learned.

·         Booksellers will enjoy lunch and hear Kate DiCamillo bring her gift of gab about her new book – Raymie Nightingale.  Learn about SIBA’s successful One Book, One South, Jr. event with Raymie and southern readers. 

·         Be in the first ever session of Indie Bookstores and the New Localism: What You Can Do presented by the American Booksellers Association and takeaway important resources and data.

·         George Gibson’s The Economics of Publishing will include remainder and bargain books.

·         Experience the Call Me Ishmael phone.

·         Enjoy easy access to the Atlanta Spring Gift, Home Furnishings & Holiday Market® . GABBS is the only book show that takes place in tandem with the Gift Market.

·         When’s the last time you went on a Field TripGABBS offers Field Trips to both the Gift Market and the GABBS show floor.  Learn from veterans the ins and outs of working both of these valuable events.

Come on down, we’ll be looking for you.  Let’s sit & gabb.  Register here.  Email me with SITS & GABBS in the subject line and we’ll waive your $99 SITS registration fee and send you the code.

The Southern Independent Booksellers Alliance (SIBA) and the Great American Bargain Book Show (GABBS) have partnered up in many ways that have proved beneficial but we mostly want our efforts to benefit booksellers and with that goal in mind, BBN has agreed to give us a little space in their popular, far-reaching newsletter.  So, a few housekeeping details.  We are hoping to benefit all booksellers but a few columns may be SIBA-specific and we’ll let you know up front when that’s the case.  We’d also like to invite booksellers to offer up guest posts so if you have an idea or concept that you’d like to share, simply email wanda@sibaweb.com.

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SITS & GABBS. What is that?

Posted By Wanda Jewell, Wednesday, February 3, 2016

SITS & GABBS.  What is that?

March 1 – 4 marks the dates of SIBA in the Springtime (SITS) and the Great American Bargain Book Show (GABBS).

Imagine my delight when I discovered that SIBA in the Springtime’s acronym was SITS, and GABBS (Great American Bargain Book Show) was already GABBS!  And what is better for booksellers than sitting and gabbing?  It seems that when booksellers gather in real time face to face, that is when the magic happens.  For all of the benefits of social networking, websites, and webinars, emailing and facetiming, nothing is more effective than gathering to sit and share the gift of gab with one other.

  • Be the first to hear the results of ABACUS South.  SIBA is the first region to have enough stores participate in ABACUS to be able to pull our own regions results, and SIBA President Jill Hendrix will be gabbing about the numbers and what they mean for all southern booksellers.
  • Booksellers will enjoy lunch and hear Kate DiCamillo bring her gift of gab about her new book – Raymie Nightingale, and then we’ll all sit & gabb about the upcoming One Book, One South, Jr. event with Raymie and southern readers.  Thank you Candlewick!
  • The American Booksellers Association will deliver education about Minimum Wage and host their Spring Bookseller Forum!
  • Sit and hear George Gibson with Jamie Fiocco gab economically about the Economics of Publishing!  This popular session from #SIBA15 is being presented for booksellers at SITS & GABBS.
  • Gab with veteran booksellers on your Field Trip to the Atlanta Gift Market or to the Great American Bargain Book Show.
  • Do not miss this great opportunity to impact your bottom line with high margin bargain books & gift items.  This event was built for both.

We’d love to see you in Atlanta in March.  It’s a great event to follow Winter Institute. An easy, affordable flight into Atlanta plus a reasonable hotel rate and you can’t beat the southern hospitality.  So come on down, we’ll be looking for you.  Let’s sit & gabb.  Register here.  Email me with SITS & GABBS in the subject line and we’ll waive your $99 SITS registration fee and send you the member code.

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A display a day? But it’s the Holidays, you say.

Posted By Wanda Jewell, Sunday, December 20, 2015

Less than a dozen days of intense shopping ahead.  And changing up a display can move a cross section of books that customers haven’t seen before.

But I don’t have time to change out displays!  Of course you don’t.  Call on your staff to do two things.  The first is to bring in an odd display piece; a paint can, a tool belt, a garden gnome, anything over-sized or miniature, old photos, etc., and second, to be responsible for refreshing display area regularly, adding and subtracting books between sales on the floor.

  • Palette together books by color.
  • Pull books with faces on the cover.
  • Books with films based on them make a great display.
  • Take a small section and put them all out, self-help or manga.
  • Gather all the journals, blank books, and writing tools.
  • Spread out a buffet of cookbooks.

Don’t be afraid to create a space, use a few props, and change out the books based on any criteria you come up with.  These titles will sell and customers will be interested to look at a new display a day.  And you can always get inspiration here.

The Southern Independent Booksellers Alliance (SIBA) and the Great American Bargain Book Show (GABBS) have partnered up in many ways that have proved beneficial but we mostly want our efforts to benefit booksellers and with that goal in mind, Bargain Book News (BBN) has agreed to give us a little space in their popular, far-reaching newsletter.  We only place the article here after it has run in BBN.  You can subscribe to BBN here: http://www.bargainbooknews.com/ 

We’d also like to invite booksellers to offer up guest posts so if you have an idea or concept that you’d like to share, simply email wanda@sibaweb.com.

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