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This began as a collection of posts provided to the no longer Bargain Book News for all booksellers from SIBA, with love. But it is switching to a blog for the industry with news that we hope is valuable for the industry at large, from SIBA, with love.

 

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Let's Talk 40-second Pitch + Scavenger Hunt

Posted By Wanda Jewell, Monday, July 30, 2018

Let's Talk 40-second Pitch + Scavenger Hunt

If you haven't read Maximize Your Presence at #SIBA18, you should. Today we are going to marry #2 and #4 from that article's list: the 40 second pitch and the Scavenger Hunt.  Here's my 40-second pitch to potential vendors for The Discovery Show:

"Certainly exhibiting at the SIBA Discovery Show is an investment, but if it's your desire to connect with indie booksellers in the south and build relationships that translate into repeat sales, the SIBA Discovery Show is the place for you.  We've learned that our bookstores have contact with 10,000 readers per week, on average.  What does that mean for you?  A meaningful contact with a single bookseller at our show can result in meaningful contact with over 130,000 readers per season.  We know books and booksellers. We have access to the smartest bookstores in the country. We have your back.  We want to help you sell your books."

Become intimate with your pitch.  You want to come across conversational, as though the words are coming to you as you are speaking them. Focus on the single most important information you want to impart.  I'm happy to help you formulate your pitch.  You can reach me at 803.994.9530.

Now, to the Scavenger Hunt.  The Scavenger Hunt is designed to allow you to connect with your booth visitors in a meaningful way.  First, your item should be affordable and should connect to your brand in some way.  Here's an example:  Let's say SIBA is going to exhibit at a Library Show with the express purpose of getting more librarians to attend The Discovery Show.  I'd start by ordering library cards and each card would have the same information with a book titled: Southern Indie Bookselling, Author: Reeden Wright, Due Date would be the dates of the show, and the Issued to: would be "Smart Librarian"; and I would also invest in an ink stamp with the SIBA logo and the words "Check it out", and stamp each card.  Our scavenger hunt item would be: library card for book by Reeden Wright

And then when a librarian approached our booth asking, "Do you have a chocolate covered ant, or a blue flip-flop, or a library card for a book by Reeden Wright?", I'd answer, "We do.  We also have the largest book industry show in the south.  I used to be a librarian myself, and I'd love to share with you the many ways attending our show could benefit you, your library, and your patrons.  We have over 100 writers attend our Discovery Show as well as booksellers and publishers.  The Southern Indie Booksellers Alliance is home to The Discovery Show.  I hope you will check it out." And then I'd hand over the library card.

I hope you'll spend some time on both your pitch and your scavenger hunt item.  They could make all the difference.  I look forward to seeing you at The Discovery Show in Florida in September.  

 

 

Tags:  books  discovery show  exhibit  pitch  scavenger hunt  trade show 

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Circle of Sites: SIBA's Premium Promotion of New Titles to Consumers

Posted By Linda-Marie Barrett, Monday, July 30, 2018

Circle of Sites: SIBA's Premium Promotion of New Titles to Consumers

Circle of Sites (CoS) is revolutionary and innovative. You can one-stop shop your new title for an entire week on independent bookstore websites across the South. Your banner ad will carry special links to allow browsers to purchase your book from the store site they're on when clicked. As a bonus, we'll promote your title as a "Lady Banks' Pick of the Week" to the consumer market, and encourage bookstores to feature in-store displays.

The SIBA Circle of Sites pricing model is very affordable at $899/week for members and $1699/week for nonmembers. For members, this comes to just $18/per bookstore for a highly visible and clicked on banner ad. 

Approximately 50 bookstores currently participate in the Circle of Sites program and run the banner, including such high-profile stores as Avid Bookshop in Athens, GA, Malaprop's Bookstore/Cafe in Asheville, NC, Flyleaf Books in Chapel Hill, NC, and Octavia Books in New Orleans, LA.

Want to give this a try? If you've never placed a CoS banner ad, contact us and we'll book you into the available week of your choice for HALF-PRICE! 

Have questions or want to see samples of banner ads? Please contact lindamarie@sibaweb.com.

Tags:  circle of sites  lady banks 

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#SIBA18: What happens on August 1st

Posted By Nicki Leone, Tuesday, July 24, 2018

SIBA18 Discovery Show
#SIBA18: What happens on August 1

  • Prices for exhibit tables go up by $100 on August 1st. That is NEXT WEEK. Regular tables will go from $695 to $795 (member pricing). Wall tables will go from $795 to $895 (member pricing). Register

  • Your directory listing is due on August 1st. Click here to check your listing and/or submit a new listing. SIBA is promoting your listings in advance of the show to its core bookstore members, so listing early is a good way to receive early attention for your show specials.

  • Your Directory Ad reservation is due on August 1st. You do not need to exhibit to place an ad in the directory, so directory ads are an excellent way to have a presence at the show even if circumstances prevent you from exhibiting. You are reaching an audience wholly focused on ordering for the fall and holiday season, making the directory ad especially effective for promoting backlist specials or holiday frontlist. click here

  • August 1 - September 7 is the perdiod that shipments can arrive at the show drayage company. Details and shipping instructions here

  • Attendee mailing lists will be available beginning August 1 for exhibitors interested in advance promotion. Email nicki@sibaweb.com

 

Tags:  #siba18 

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Print is Dead. Long Live Print.

Posted By Wanda Jewell, Tuesday, July 17, 2018

Print is Dead. Long Live Print.

SIBA prints a directory every year for The Discovery Show. This directory is filled with all of the info that assists everyone in finding their way once onsite.  We also send any extras out to booksellers who missed the show in hopes it will inspire them to attend in the future.  This years' theme is #MakeYourMark and I invite you to Make Your Mark at #SIBA18 with a print ad in the Show Directory.  The Directory kicks off recognizing all of our sponsors.  (You can join that list as well if you'd like, just reach out to wanda@sibaweb.com.)  The Directory also lists all of the Exhibitors and their show listings, the Schedule of Events and much, much more.  If you can't get to the show for some reason I cannot imagine, the Directory is an affordable way to get your name in front of booksellers.  Book your print ad today!  The deadline to reserve advertising is August 1.

Here's the details:

TRADE SHOW DIRECTORY

Design specs: 

Ads should be CMYK, tiff or pdf files. Minimum 300 dpi.

$600 - full page: 5 x 8 inches 
$600 - full page with bleed: 5.5 in width x 8.5 in height, bleed of .125 inch on all sides.
$500 - half page 5 x 4 inches (no bleeds allowed)
$400 - quarter page: 2.5 x 4 inches (no bleeds allowed)

Logos: 2x2 minimum
Listings: 50 words max.

Deadlines:

Listings: August 1
Advertising: August 1

Send files to: nicki@sibaweb.com

Tags:  advertising  books  discovery show  print 

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Promote Your Book to over 60k readers with a Lady Banks Banner Ad

Posted By Linda-Marie Barrett, Tuesday, July 17, 2018

Promote Your Book to over 60k readers with a Lady Banks Banner Ad

Make a big splash with your new title! We recommend a banner ad in our Lady Banks newsletter, marketed directly to consumers, with over 60k readers weekly. These ads are up for a week, highly visible, and placed between newsletter sections, top to bottom, first-come, first-served. They are exclusive and don’t share space with any other listing.  

Look at the stats! Most important for your title, these banner ads enjoy the highest open rate on the page, after the Lady Banks’ introduction, with recent averages of 39-48% open rates. We can share impression and click thru stats with you upon request.

Not just for Southern Books! Lady Banks banner ads aren’t just for southern books. We regularly run banner ads featuring adult and children’s books by authors and in settings outside of our territory, with equal success at open and click through rates. Our readers, though certainly fans of southern literature, are passionate about good books in general, and demonstrate this week after week as they explore the offerings in our banner ads.

Great Rates! Just $399 for one week, add a second week for $199, a third for $99, a fourth for $49 and the fifth week is free. Total cost for a five week run is $746.

Give it a try! Need more info or want to give this a try? Email lindamarie@sibaweb.com.  Place #BigSplash in your subject line to enjoy a 10% discount.

Tags:  banner ads  ladybanks 

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SIBA stores plus Southern Hospitality equals stellar events for your authors!

Posted By Linda-Marie Barrett, Tuesday, July 17, 2018

SIBA stores plus Southern Hospitality equals stellar events for your Authors!


In stat after stat SIBA bookstores demonstrate their robustness and collective clout. Did you know SIBA bookstores host over 15,000 events a year? Generate booksales of over $115 million annually? Reach over 1.5 million readers through social media? These are just a few of the amazing statistics in SIBA’s new press kit.


We work together to promote your events to the biggest audience possible. When you book events for authors in SIBA stores, they are routinely shared on our SIBA and ARTS facebook pages, reaching an additional 15-22k followers. We promote events in our Lady Banks Calendar of Events, sent weekly to readers throughout our eleven-state region. And we list here, on our AuthorsRoundTheSouth.com page.


We make sure all sales count! Over 90% of SIBA stores report to the ABA Indie Bestseller List, and over 80% of SIBA stores report to the NYT bestseller list. SIBA also hosts a Southern Indie Bestseller List focusing on sales at independent bookstores across the south, and a "Special to the Southern List” focusing on the books southern customers are especially interested in.


Want to get to know our stores better? Check out this listing of SIBA bookstores by state. SIBA stores are eager to work with you on pre-sale campaigns, author tours, social media blasts, offsite opportunities, and more. Need more info on how to connect with them? Please let us know and we’ll make the introductions.

Tags:  ARTS Calendar  authors  events  SIBA  social media  special to the south 

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The #SIBA18 Discovery Show Schedule of Events is Up! Are Your Authors on the Program?

Posted By Linda-Marie Barrett, Tuesday, July 17, 2018

The #SIBA18 Discovery Show Schedule of Events is Up! Are Your Authors on the Program?

Did you know the #SIBA18 Discovery Show Schedule of Events is available for viewing? This year’s theme is Make Your Mark and we’re offering so many opportunities for attendees to explore how they can do that in big and small ways.

Our show features FOUR tracks of education and experience: EUREKAsiba talks, EDUCATIONsessions, AUTHORinteractions, and a teambuilding ESCAPEroom. Minds will be jogged, inspired, and blown! See anything you’d like to attend, including Wednesday’s deep dive session on innovation with Doug Hall and our bookstore tours of Inkwood Books and Oxford Exchange? Email wanda@sibaweb.com and we’ll make it so.


Do you have an author who is part of our programming? Find their listing with "ctrl f” or "command f” and please let us know if everything looks good or needs addressing. If you missed the Call for Authors deadline and still have authors you'd like considered for the show, simply enter their details here. If you think you have confirmed your author and they do not appear on the schedule, email wanda@sibaweb.com right away.  You can also check out the confirmed authors on the #SIBA18 Pinterest Board.


We’re so excited to host publishers, authors, sideline vendors, and our biggest annual gathering of SIBA booksellers at the #SIBA18 Discovery Show in Tampa, Florida. Be a part of it and make your mark, too!



Tags:  #siba18  authors  booksellers  education  publishers 

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Flying off the (Lady Banks) Bookshelf

Posted By Nicki Leone, Wednesday, July 11, 2018

Flying off the (Lady Banks) Bookshelf!

Last month's roll out of the newly dusted off and redesigned Lady Banks Bookshelf has already yielded some impressive results, including a 23% increase in audience reach (from 17K to 22.5K), and a 16% jump in engagement (from 585 to 700) in on social media, and a 10% rise in impressions, 14% rise in click throughs via email.

SIBA is attributing the success to a more strongly focused target audience, more active engagement with member bookstores, and a fresh, more visually appealing presence that also appeals to the reader's sense of adventure and individuality: Lady Banks's Bookshelf -- Books for the independently minded reader:

Little Shop of StoriesLittle Shop of StoriesLittle Shop of StoriesLittle Shop of Stories

July's featured bookstores are Little Shop of Stories, Malaprop's Bookstore/Cafe, Novel., and Octavia Books

Listings are $499 and space is limited. Click here or contact Linda-Marie lindamarie@sibaweb.com

Tags:  lady banks bookshelf 

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Last Call for August Circle of Sites

Posted By Nicki Leone, Wednesday, July 11, 2018

Last Call for August Circle of Sites

There is still space available on SIBA's "Circle of Sites" calendar for August. CoS is an ideal launch date promotion that targets the consumer audience -- the customers who shop at independent bookstores. The promotion offers a week of exclusive simulataneous promotion on the websites of 50 bookstores across the South, plus featured promotion in the weekly Lady Banks Commonplace Book and Lady Banks Calendar newsletters.

That translates into an audience of about 50,000 friends, fans and followers, and an average of 35,000 to 45,000 impressions every week.

Circle of Sites is designed to build momentum for titles from their launch day on out, so weeks run Tuesday to Monday. They are also designed to promote sales, so all banners click through to product pages for purchase.

Cost is $899 per week (less than $17 per website!) Click here to reserve a week, or email Wanda Jewell wanda@sibaweb.com

Tags:  circle of sites 

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There's Money in Here!

Posted By Wanda Jewell, Tuesday, July 10, 2018

There's Money in Here!

Exhibiting at #SIBA18? Know a bookstore who should be there and has never been?  Get them to #SIBA18 and there's $100 in it for both of you.  Just copy wand@sibaweb.com on your outreach email to them, and we'll take it from there.  The more booksellers the more robust the Discovery Show is for all of us.  We haven't been in Florida for a few years and you may know Florida bookstores that have not taken advantage of attending the #SIBA18 Show.  Help us change that.  

It's not too late to be a Bookseller Angel.  Sponsor a bookseller to attend the #SIBA18 Discovery Show for only $1000.  This covers hotel, food, and travel for a bookseller to attend the show.  

And if you haven't registered yet, register now.

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