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This began as a collection of posts provided to the no longer Bargain Book News for all booksellers from SIBA, with love. But it is switching to a blog for the industry with news that we hope is valuable for the industry at large, from SIBA, with love.


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Maximizing Success at the SIBA Trade Show, Tip # 2: Become a Sponsor!

Posted By Linda-Marie Barrett, Monday, April 15, 2019

“We don't have a small amount of time or a small amount of money committed to fulfilling our mission. As a willfully independent publisher, our investment in the SIBA Discovery Show allowed us to not only achieve critical business results, but it enabled our authors and us to initiate conversations with booksellers that unite our mutual passion and purpose as literary citizens.” –Steve McCondichie, founder of publisher Southern Fried Karma and generous sponsor at our 2018 SIBA Discovery Show and 2019 SIBA in the Springtime,

Becoming a sponsor is a such a great way to raise your visibility and deepen connections with booksellers throughout the show.We invite your creative ideas for sponsorship opportunities, and we will work with your budget to find just the right thing.

Existing Opportunities:

  • Sponsor a bookseller! For just $1000 you can bring a bookseller to the SIBA Discovery show. Many booksellers just can’t afford to come, but would love the opportunity and will forever sing your praises for making this possible. This sponsorship covers a bookseller’s hotel, meals, travel, and other incidental expenses.

  • Show Sponsorship for less than $5,999 This level includes logo placement on our Discovery Show website and emails, special sponsor drape on all exhibit tables, an enhanced listing in the Discovery Show Directory, and a waiver of all author confirmation fees.

  • Premiere Sponsorship for $5,999 This level includes all of the above AND an exclusive event opportunity at the show valued at $4800 and one FREE exhibit table.

  • Inkreadible Sponsorship for $8,999: This level includes all of the above AND one year of unlimited bookseller-targeted advertising (eBlasts, galleys &  giveaways, newsletter banner ads, etc),TWO free exhibit tables, and the opportunity to deliver an education session at the Discovery Show

Additional Opportunities:

We love coming up with creative ways to make exhibitors stand out and connect with our booksellers. Here are some ideas, and we’d love to hear yours!

  • Put your company logo or your lead title on our official hotel key cards

  • Sponsor a coffee and pastry cart in the exhibit hall

  • Sponsor a meal inspired by recipes from your fabulous new cookbook

  • Sponsor an afterhours cocktail party

  • Sponsor the bus tour of surrounding bookstores

  • Offer promotional items to include in our Exhibit Hall welcome bag to bookseller attendees

  • Offer welcome bags for bookseller hotel rooms (bottle of water, granola bar, postcard of Spartanburg, for example)

Please contact Wanda to discuss what you’d love to do as a SIBA Show Sponsor!

Tags:  discovery show  Southern Fried Karma  Sponsorship 

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Meet Star Lowe, owner of Star Line Books in Chattanooga, TN, and winner of an "Introduce an Indie" scholarship to this year's Book Expo

Posted By Linda-Marie Barrett, Tuesday, July 10, 2018
Star Lowe, owner of Star Line Books in Chattanooga, TN, was one of eighteen booksellers who received the "Introduce an Indie" scholarship to attend this year's Book Expo in NYC. The program, designed in collaboration with the American Booksellers Association (ABA) and nine regional bookseller associations, offered a unique opportunity to be fully immersed in the book industry. Star shares her first-ever experience of Book Expo:
"I was shocked to be awarded a scholarship! Even up to the last minute, I didn’t know if I was going to be able to swing it. The shop is having some growing pains, and I was super busy meeting with my accountant and lender negotiating a potential new location for Star Line Books. I was also dealing with a heavy events calendar, and helping my oldest move into his first house! I was so grateful to have attended the SIBA-sponsored How to Prepare a Press Kit for Your Store and How to Pitch Your Store to Publicists webinars with Maribeth Pelly. Katie worked on it, and with the help of Kelly Justice of Fountain Bookstore, we got it revised and pitch ready. The How to Pitch Your Store webinar included role-playing, which let me know what I was walking into with the speed dating session I attended at Book Expo. I wasn’t signed up for any, due to my aforementioned timing issue, but Kelly allowed me to use the last two minutes of her 11-minute sessions. I couldn’t have asked for a more gracious mentor. She and her colleague, Carl Kranz, have taken Katie and me under their wings, and no question is seen as too insignificant. I had a catbird’s seat watching Kelly pitch before my turns. Having done no publisher prep ahead of time to familiarize myself with their upcoming tour grids, I learned on the fly, and used what I gleaned from Kelly’s pitch to fit my store’s pitch. I was confident enough following the speed dating sessions to cold call some of the publishers with authors I knew I wanted to host in Chattanooga.
I now know exactly how I need to prep to hit the ground running next year. I’ll have my publisher wish lists, and be familiar with the tour grids, and sign up early for the publisher meetings. Despite my lack of preparation, I managed to make some valuable contacts. Also, I was surprised at how few books I collected to send home. I just didn’t waste time in signing lines, and although my booksellers were a bit disappointed at the lack of ARCs I snagged, I feel like I finally did the job I have been trying to learn to do for over three years. I operated like the owner and manager of an indie bookstore who hustled my shop. It was uncomfortable at first, but I sucked it up, stepped up to the plate, and got a base hit! I consider this my biggest success. Side note, HOLY COW! Nothing prepared me for what it was like to step into the Javits Center in full Book Expo glory! Going back to the baseball metaphors, it was like taking the field for the first game of the World Series."



 Star is pictured above with author Susanna Kearsley, and to the left with mentor Carl Kranz from Fountain Bookstore of Richmond, Va.

Tags:  Book Expo  Bookseller education  Kelly Justice  Sponsorship  Star Lowe 

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