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This began as a collection of posts provided to the no longer Bargain Book News for all booksellers from SIBA, with love. But it is switching to a blog for the industry with news that we hope is valuable for the industry at large, from SIBA, with love.

 

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Let's Talk 40-second Pitch + Scavenger Hunt

Posted By Wanda Jewell, Monday, July 30, 2018

Let's Talk 40-second Pitch + Scavenger Hunt

If you haven't read Maximize Your Presence at #SIBA18, you should. Today we are going to marry #2 and #4 from that article's list: the 40 second pitch and the Scavenger Hunt.  Here's my 40-second pitch to potential vendors for The Discovery Show:

"Certainly exhibiting at the SIBA Discovery Show is an investment, but if it's your desire to connect with indie booksellers in the south and build relationships that translate into repeat sales, the SIBA Discovery Show is the place for you.  We've learned that our bookstores have contact with 10,000 readers per week, on average.  What does that mean for you?  A meaningful contact with a single bookseller at our show can result in meaningful contact with over 130,000 readers per season.  We know books and booksellers. We have access to the smartest bookstores in the country. We have your back.  We want to help you sell your books."

Become intimate with your pitch.  You want to come across conversational, as though the words are coming to you as you are speaking them. Focus on the single most important information you want to impart.  I'm happy to help you formulate your pitch.  You can reach me at 803.994.9530.

Now, to the Scavenger Hunt.  The Scavenger Hunt is designed to allow you to connect with your booth visitors in a meaningful way.  First, your item should be affordable and should connect to your brand in some way.  Here's an example:  Let's say SIBA is going to exhibit at a Library Show with the express purpose of getting more librarians to attend The Discovery Show.  I'd start by ordering library cards and each card would have the same information with a book titled: Southern Indie Bookselling, Author: Reeden Wright, Due Date would be the dates of the show, and the Issued to: would be "Smart Librarian"; and I would also invest in an ink stamp with the SIBA logo and the words "Check it out", and stamp each card.  Our scavenger hunt item would be: library card for book by Reeden Wright

And then when a librarian approached our booth asking, "Do you have a chocolate covered ant, or a blue flip-flop, or a library card for a book by Reeden Wright?", I'd answer, "We do.  We also have the largest book industry show in the south.  I used to be a librarian myself, and I'd love to share with you the many ways attending our show could benefit you, your library, and your patrons.  We have over 100 writers attend our Discovery Show as well as booksellers and publishers.  The Southern Indie Booksellers Alliance is home to The Discovery Show.  I hope you will check it out." And then I'd hand over the library card.

I hope you'll spend some time on both your pitch and your scavenger hunt item.  They could make all the difference.  I look forward to seeing you at The Discovery Show in Florida in September.  

 

 

Tags:  books  discovery show  exhibit  pitch  scavenger hunt  trade show 

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Print is Dead. Long Live Print.

Posted By Wanda Jewell, Tuesday, July 17, 2018

Print is Dead. Long Live Print.

SIBA prints a directory every year for The Discovery Show. This directory is filled with all of the info that assists everyone in finding their way once onsite.  We also send any extras out to booksellers who missed the show in hopes it will inspire them to attend in the future.  This years' theme is #MakeYourMark and I invite you to Make Your Mark at #SIBA18 with a print ad in the Show Directory.  The Directory kicks off recognizing all of our sponsors.  (You can join that list as well if you'd like, just reach out to wanda@sibaweb.com.)  The Directory also lists all of the Exhibitors and their show listings, the Schedule of Events and much, much more.  If you can't get to the show for some reason I cannot imagine, the Directory is an affordable way to get your name in front of booksellers.  Book your print ad today!  The deadline to reserve advertising is August 1.

Here's the details:

TRADE SHOW DIRECTORY

Design specs: 

Ads should be CMYK, tiff or pdf files. Minimum 300 dpi.

$600 - full page: 5 x 8 inches 
$600 - full page with bleed: 5.5 in width x 8.5 in height, bleed of .125 inch on all sides.
$500 - half page 5 x 4 inches (no bleeds allowed)
$400 - quarter page: 2.5 x 4 inches (no bleeds allowed)

Logos: 2x2 minimum
Listings: 50 words max.

Deadlines:

Listings: August 1
Advertising: August 1

Send files to: nicki@sibaweb.com

Tags:  advertising  books  discovery show  print 

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