Print Page   |   Sign In   |   Register
SIBA Express
Blog Home All Blogs
This began as a collection of posts provided to the no longer Bargain Book News for all booksellers from SIBA, with love. But it is switching to a blog for the industry with news that we hope is valuable for the industry at large, from SIBA, with love.

 

Search all posts for:   

 

Top tags: discovery show  #siba18  #siba19  lady banks bookshelf  authors  Bookseller education  booksellers  eblast  Edelweiss  ladybanks  publisher picks  #okrapicks  B3! Webinars  Book Expo  books  buy  circle of sites  exhibit  holiday catalog  independent bookstore day  okra picks  rep picks  social media  southern book prize  Sponsorship  tips  advertising  ARTS Calendar  B3!  B3!webinar 

Let's Talk 40-second Pitch + Scavenger Hunt

Posted By Wanda Jewell, Monday, July 30, 2018

Let's Talk 40-second Pitch + Scavenger Hunt

If you haven't read Maximize Your Presence at #SIBA18, you should. Today we are going to marry #2 and #4 from that article's list: the 40 second pitch and the Scavenger Hunt.  Here's my 40-second pitch to potential vendors for The Discovery Show:

"Certainly exhibiting at the SIBA Discovery Show is an investment, but if it's your desire to connect with indie booksellers in the south and build relationships that translate into repeat sales, the SIBA Discovery Show is the place for you.  We've learned that our bookstores have contact with 10,000 readers per week, on average.  What does that mean for you?  A meaningful contact with a single bookseller at our show can result in meaningful contact with over 130,000 readers per season.  We know books and booksellers. We have access to the smartest bookstores in the country. We have your back.  We want to help you sell your books."

Become intimate with your pitch.  You want to come across conversational, as though the words are coming to you as you are speaking them. Focus on the single most important information you want to impart.  I'm happy to help you formulate your pitch.  You can reach me at 803.994.9530.

Now, to the Scavenger Hunt.  The Scavenger Hunt is designed to allow you to connect with your booth visitors in a meaningful way.  First, your item should be affordable and should connect to your brand in some way.  Here's an example:  Let's say SIBA is going to exhibit at a Library Show with the express purpose of getting more librarians to attend The Discovery Show.  I'd start by ordering library cards and each card would have the same information with a book titled: Southern Indie Bookselling, Author: Reeden Wright, Due Date would be the dates of the show, and the Issued to: would be "Smart Librarian"; and I would also invest in an ink stamp with the SIBA logo and the words "Check it out", and stamp each card.  Our scavenger hunt item would be: library card for book by Reeden Wright

And then when a librarian approached our booth asking, "Do you have a chocolate covered ant, or a blue flip-flop, or a library card for a book by Reeden Wright?", I'd answer, "We do.  We also have the largest book industry show in the south.  I used to be a librarian myself, and I'd love to share with you the many ways attending our show could benefit you, your library, and your patrons.  We have over 100 writers attend our Discovery Show as well as booksellers and publishers.  The Southern Indie Booksellers Alliance is home to The Discovery Show.  I hope you will check it out." And then I'd hand over the library card.

I hope you'll spend some time on both your pitch and your scavenger hunt item.  They could make all the difference.  I look forward to seeing you at The Discovery Show in Florida in September.  

 

 

Tags:  books  discovery show  exhibit  pitch  scavenger hunt  trade show 

Share |
PermalinkComments (0)
 

#MakeYourMark @ #SIBA18 Discovery Show

Posted By Wanda Jewell, Tuesday, June 26, 2018

#MakeYourMark at #SIBA18!


Every interaction with a bookstore at #SIBA18 is an opportunity to amplify your message to an average of 10k readers a week per bookstore. Each bookseller acts as a touchpoint to tens of thousands of readers over the course of a year. Make your mark on Southern booksellers and see your sales grow.  SIBA’s Discovery Show is considered the country’s most innovative and fun show. We’d love you to join us and #makeyourmark!  If interested in ROI, please check out our amazing new Press Kit.


What makes this year’s show extra special? We’re at the the award-winning Innisbrook Resort, which offers a gorgeous setting, a 14k square foot exhibit hall, convenient meeting rooms, lovely guestrooms and suites, and several on-site restaurants and bars. Shuttle service from nearby Tampa International Airport, home to all major airlines, makes getting to Innisbrook easy; once you arrive, you can explore the outdoors, soak in the sun, and enjoy a cocktail by the pool.


Bring your sense of fun and adventure, and your passion for books, to our Discovery Show. We’d love to see you! Download a printable registration form.

  

Here's a little taste from the Press Kit:

 

SIBA stores generate $115 million in book sales annually.

90% of SIBA stores report to the ABA Bestseller List.
SIBA stores host over 15,000 events each year.

 

And finally, exhibit and get a bookstore who has never been to #SIBA18 to attend, and receive $100 in SIBA credit.

 

Tags:  booksellers  buy  discovery show  exhibit 

Share |
PermalinkComments (0)
 
Community Search
Sign In


Latest News
Calendar

12/4/2019
B3! Webinar: An Introduction to Bookshop, a new online bookseller