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This began as a collection of posts provided to the no longer Bargain Book News for all booksellers from SIBA, with love. But it is switching to a blog for the industry with news that we hope is valuable for the industry at large, from SIBA, with love.


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Reservations Now Open for the 2019 SIBA Holiday Catalog

Posted By Nicki Leone, Thursday, April 18, 2019

2018 Holiday CatalogSIBA Holiday Catalog 2019 is now available to order advertising space! Space is very limited, so early reservations are advised.

With a circulation of 900,000 consumers, the SIBA Holiday Catalog remains one of the most popular and supported benefits of SIBA member bookstores. Catalog titles receive placement at the SIBA Discovery Show in September and ongoing support from SIBA in the holiday shopping season.

New for 2019: SIBA is increasing circulation via an electronic holiday catalog that compliments the print catalog powered by Shelf Awareness.  The first 100 titles booked will be included in email versions.

Catalog Details:

  • Circulation: 900,000 consumers
  • Deadline:August 9, 2019
  • Materials: 300 dpi 2”x4” jpg and 30 words of suggested copy
  • Billing:  charge backs will be taken by October 2020.
  • Catalog ship date: mid-September
  • Trade Show: please send 2 copies of each advertised title for placement on Ingram’s table at SIBA’s Fall Trade Show
  • Sidelines and gift product: note the special rate available for calendars, book lights, stationery, and other gift product

Earlybird Reservation Rewards: Book by May 15 to receive a 10% discount and one free reward from the following list:

  • SIBA bookstore mailing list
  • SIBA galley giveaway
  • One month placement on Lady Banks’ Bookshelf
  • Single exhibit table at SIBA’s trade Show 2018

Click HERE to book your space in this years’ Holiday Catalog!

Tags:  holiday catalog 

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Supporting your investment in the Holiday Catalog

Posted By Nicki Leone, Thursday, November 15, 2018

Supporting your investment in the holiday catalog

Holiday Catalog

The SIBA Holiday Catalogs have shipped, and are currently being distributed in bookstores, inserted into newspapers and stuffed into bags. 60 bookstores across the South have made the holiday catalog an integral element in their holiday promotions. Year after year, bookstores cite the holiday catalog as one of the most valuable benefits of being a member of SIBA.

For that reason, SIBA offers extensive support for our member stores using the catalog, and by extension, extensive support to publishers who have invested in this important resource for indpendent bookstores.

  • The catalog is available in a mobile-friendly online edition to all stores using the Indiecommerce platform (sample)

  • Mobile-friendly online catalogs are available to any SIBA store, customized to work with their own ecommerce platforms. (sample)

  • The catalog is featured on SIBA's consumer site, as its Holiday Gift Guide, with order fulfillment supplied by a rotating list of SIBA member stores (sample)

  • Catalog titles are featured in the Lady Banks Commonplace Book newsletter every week between Thanksgiving and Christmas

  • The catalog is promoted on our ARTS Facebook page for the entire month of December

NEW THIS YEAR -- The Holiday Catalog Newsletter

SIBA's new store-branded holiday catalog newsletter is sent directly to the mailing lists of participating stores in six weekly editions between Thanksgiving and Christmas, reaching anywhere between 1000 and 15,000 readers, per edition, per store, depending on the size of the store's list.

Sample stats from the first issue, featuring children's picture books:

open rate engagementplatform


See a newsletter sample | Catalog information for publishers

Tags:  holiday catalog 

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