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This began as a collection of posts provided to the no longer Bargain Book News for all booksellers from SIBA, with love. But it is switching to a blog for the industry with news that we hope is valuable for the industry at large, from SIBA, with love.

 

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Launch your Fall Titles on September & October Lady Banks Bookshelf!

Posted By Linda-Marie Barrett, Wednesday, July 17, 2019

Have a title launching this fall? Want to reach SIBA's booksellers and their customers? Our best-value option is a spot on Lady Banks Bookshelf. This opportunity is consumer-facing, bookseller-engaged, and very affordable (just $549 for members) for a month of continuous promotion online, in stores, and on social media. We offer six spots/month and would love to see your key fall titles on our shelf!

 

Since SIBA redesigned Lady Banks Bookshelf last year, this promotion experienced a 23% increase in audience reach (from 17K to 22.5K), a 16% jump in engagement on social media, a 10% rise in impressions, and a 14% rise in click throughs via email. SIBA attributes the success to a more strongly focused target audience, more active engagement with member bookstores, and a fresh, more visually appealing presence that also appeals to the reader's sense of adventure and individuality.

 

What we know: Lady Banks Bookshelf titles become SIBA bestsellers. Would you like to feature an upcoming title? November and December are booked, but we still have open slots for September and October. Please contact lindamarie@sibaweb.com to reserve your space or for more information.

 

Link to the Edelweiss collection of August titles

Featured August titles below:

 

    

 

Tags:  lady banks bookshelf 

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Put Your Big Fall Titles on Lady Banks Bookshelf!

Posted By Linda-Marie Barrett, Monday, June 17, 2019
Updated: Monday, June 10, 2019

SIBA promotes six new books every month to consumers on our Lady Banks Bookshelf. This promotion is consumer-facing and bookseller-engaged!

 

Since SIBA redesigned Lady Banks Bookshelf last year, this promotion experienced a 23% increase in audience reach (from 17K to 22.5K), a 16% jump in engagement on social media, a 10% rise in impressions, and a 14% rise in click throughs via email. SIBA attributes the success to a more strongly focused target audience, more active engagement with member bookstores, and a fresh, more visually appealing presence that also appeals to the reader's sense of adventure and individuality.

 

What we know: Lady Banks Bookshelf titles become SIBA bestsellers. Would you like to feature an upcoming title? We have excellent availability in August and going forward into the year. Please contact lindamarie@sibaweb.com to reserve your space or for more information.

 

Edelweiss collection of July Titles

The Substitution Order by Martin Clark

Stay and Fight by Madeline Ffitch

Late Migrations by Margaret Renkl

Last List of Miss Judith Kratt by Andrea Bobotis

Under Currents by Nora Roberts

Midnight at the Blackbird Cafe by Heather Webber

 

     

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We'd Love to Feature Your Books on Our Shelf!

Posted By Linda-Marie Barrett, Tuesday, May 14, 2019

SIBA promotes six new books every month to consumers on our Lady Banks Bookshelf. This promotion is consumer-facing and bookseller-engaged!

 

Since SIBA redesigned Lady Banks Bookshelf last year, this promotion experienced a 23% increase in audience reach (from 17K to 22.5K), a 16% jump in engagement on social media, a 10% rise in impressions, and a 14% rise in click throughs via email. SIBA attributes the success to a more strongly focused target audience, more active engagement with member bookstores, and a fresh, more visually appealing presence that also appeals to the reader's sense of adventure and individuality.

 

What we know: Lady Banks Bookshelf titles become SIBA bestsellers. Would you like to feature an upcoming title? We have excellent availability in August and going forward into the year. Please contact lindamarie@sibaweb.com to reserve your space or for more information.

 

What’s on the shelf in June? The June Collection on Edelweiss. (Shirtless Men Drink Free available through Ingram).


Serafina & the Seven Stars by Robert Beatty

The Travelers by Regina Porter

Mostly Dead Things by Kristen Arnett

Wild and Crooked by Leah Thomas

Shirtless Men Drink Free by Dwaine Rieves

The Beautiful Mysterious edited by Ann J. Abadie

     

Tags:  lady banks bookshelf 

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We'd Love Your Books On Our Shelf!

Posted By Linda-Marie Barrett, Monday, April 22, 2019

SIBA promotes six new books every month to consumers in our Lady Banks Bookshelf promotion.These titles appear at the top of our weekly Lady Banks Commonplace Book newsletter, which has a circulation of over 60k.  We also feature them above the fold on the homepage of Authors ‘Round the South and on the cover image of the ARTS Facebook page with buy links promoted to our 15,000 Facebook friends. A different member store is featured with the titles every week, with click-through to purchase. We inform our booksellers of the Shelf titles in our weekly newsletter, create an Edelweiss collection for ease of ordering, and reward them for displays. This promotion is consumer-facing and bookseller-engaged!

 

Since SIBA redesigned Lady Banks Bookshelf last year, this promotion experienced a 23% increase in audience reach (from 17K to 22.5K), a 16% jump in engagement (from 585 to 700) on social media, a 10% rise in impressions, and a 14% rise in click throughs via email. SIBA attributes the success to a more strongly focused target audience, more active engagement with member bookstores, and a fresh, more visually appealing presence that also appeals to the reader's sense of adventure and individuality.

 

What we know: Lady Banks Bookshelf titles become SIBA bestsellers. Would you like to feature an upcoming title? We have one opening in June and excellent availability in July and going forward into the year. Please contact lindamarie@sibaweb.com to reserve your space or for more information.

 

 What’s on the Shelf in May? The May collection on Edelweiss.

Shining: Ole Smoky Moonshine Family Cookbook by Jessi Baker

Queen Bee by Dorothea Benton Frank

Rules for Visiting by Jessica Francis Kane

Spying on the South: An Odyssey Across the American Divide by Tony Horwitz

Lowest White Boy by Greg Bottoms

The Book Woman of Troublesome Creek by Kim Michele Richardson

 

       


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Flying off the (Lady Banks) Bookshelf

Posted By Nicki Leone, Wednesday, July 11, 2018

Flying off the (Lady Banks) Bookshelf!

Last month's roll out of the newly dusted off and redesigned Lady Banks Bookshelf has already yielded some impressive results, including a 23% increase in audience reach (from 17K to 22.5K), and a 16% jump in engagement (from 585 to 700) in on social media, and a 10% rise in impressions, 14% rise in click throughs via email.

SIBA is attributing the success to a more strongly focused target audience, more active engagement with member bookstores, and a fresh, more visually appealing presence that also appeals to the reader's sense of adventure and individuality: Lady Banks's Bookshelf -- Books for the independently minded reader:

Little Shop of StoriesLittle Shop of StoriesLittle Shop of StoriesLittle Shop of Stories

July's featured bookstores are Little Shop of Stories, Malaprop's Bookstore/Cafe, Novel., and Octavia Books

Listings are $499 and space is limited. Click here or contact Linda-Marie lindamarie@sibaweb.com

Tags:  lady banks bookshelf 

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Lady Banks Gets a New Bookshelf

Posted By Nicki Leone, Wednesday, June 27, 2018

LADY BANKS GETS A NEW BOOKSHELF

SIBA's most popular consumer-targeted promotion gets an upgrade

Beginning in June, SIBA is updating one of its regular promotions to better benefit both its member bookstores and its advertising partners. "Lady Banks Bookshelf" is a collection of six books that are promoted for the month on Facebook, in the Lady Banks newsletter and on the AuthorsRoundtheSouth.com (ARTS) website. Books click through to a page where they can be purchased from a SIBA member store.

What is changing?

1) SIBA will feature a new destination store will each week. Stores will be notified in advance when their week is scheduled, and encouraged to promote the shelf in their own social media accounts and to their own customers.

Lady Banks Bookshelf2) The promotion will now take users to a mobile-friendly, easily shareable page promoting both the current books and the store for the week. All books will click through to the store's website for purchase.

3) Boosted promotions will now target audiences located geographically near thefeatured store.

4) Although the promoted books will still remain constant for an entire month, the promotion will refresh its look weekly, with new imagesbannerstag lines, and social media posts.

5) Stores will be able to tag and share Lady Banks Bookshelf directly with their customers. Stores may also create Lady Banks Bookshelf pages on their own websites, making it easier for customers to view all the promoted books.

6) Because there is no true end date for a social media post, the destination link for a bookstore's Lady Banks Bookshelf feature will stay active indefinitely, even after the promotion's official time period has ended, thus ensuring the capture of any long tail consumer interest.

Sample banner for websites and newsletters:

The Books on Lady Banks' Bookshelf

 

Tags:  lady banks bookshelf  social media marketing 

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