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#SIBA17 Education by Topic and Target
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What should I go to? Education Sessions at #SIBA17 by Topic and Target

Frontline Booksellers | Owners, Buyers, and Managers | Anyone in the Industry

Online Tools | Working with Writers | Innovation & Good Ideas | Managing Backlist

What should I go to?
By Topic By Target
 
Online Tools
 
For Frontline Booksellers

8:40-9:30              How to Use Analytical Tools to "Work Better, Read More" - Nottoway
One of the biggest challenges facing booksellers is effective inventory management. Picking the right collection of books is perhaps the greatest service provided to customers, but it can also be time consuming. It's an art to successfully increase turns while maintaining or improving margins. But science can help. By using data analytics to uncover sales trends and benchmark performance, you can take much of the guesswork out of your operations. In this session, you will learn how to use the data in Edelweiss+Analytics to guide your stocking decisions and increase efficiency.

9:40-10:30      Get the Most Out of Edelweiss+ - Nottoway
The challenges facing book retailers are numerous, and time is scarce. While the majority of bookstores use Above the Treeline's Edelweiss+ to increase efficiency and effectively manage inventory, not all users take full advantage of what it has to offer. Join a panel of your peers to learn how superusers are putting Edelweiss+ to work for them.

9:40-10:30       Sibaweb 101: Navigate SIBA's website with confidence! - Bayside B
Sibaweb.com is loaded with information that can improve your business practices and your bottom line. We'll take you on a tour of the site, visiting the Bookseller Benefits Package, Peer Brain Trust, Okra Picks, Book Award Winners, Lady Banks, and more. And we'll show you how to connect with your colleagues in groups, forums, and around the virtual watercooler.  Please join us and bring your questions!

10:40-11:30      Sibaweb 201: Social Networking & Connecting with publishers, authors, and booksellers. - Bayside B
Connecting is everything, and Sibaweb.com is your starting point to connecting and raising your visibility in the industry.  We'll explain and explore Lady Banks' Commonplace Book newsletter, Authors Round the South (ARTS) and explain how SIBA's efforts can enhance your efforts. We'll show you how to enter your events on our calendar, use our new Social Link app, tag events to share with the greater SIBA community, and like our Facebook Page.

10:40-11:30 How to Build Your Social Media Platform and Clever Ideas to Bring Customers to Your Shop? - Nottoway
 Ever felt out of the loop when it comes to your online platform?  Want to grow your social media, but you don't know how?  Don't know where to begin when it comes to attracting customers to your shop using online platforms?  
Let these proven strategies help.
Hear five successful strategies I have used to grow my online platforms to over 900,000 monthly followers and readers   Strategies include navigating Facebook Algorithms, maximizing the reach of your blog, finding your customers online and many more.
And the best part?
I'm offering real solutions you can implement immediately.  Ideas that will compliment your existing marketing plan.  I can't wait to help you the discover the potential marketing tools that will help your business grow.

9:40-10:30       Sibaweb 101: Navigate SIBA's website with confidence! - Bayside B
Sibaweb.com is loaded with information that can improve your business practices and your bottom line. We'll take you on a tour of the site, visiting the Bookseller Benefits Package, Peer Brain Trust, Okra Picks, Book Award Winners, Lady Banks, and more. And we'll show you how to connect with your colleagues in groups, forums, and around the virtual watercooler.  Please join us and bring your questions!

10:40-11:30      Sibaweb 201: Social Networking & Connecting with publishers, authors, and booksellers. - Bayside B
Connecting is everything, and Sibaweb.com is your starting point to connecting and raising your visibility in the industry.  We'll explain and explore Lady Banks' Commonplace Book newsletter, Authors Round the South (ARTS) and explain how SIBA's efforts can enhance your efforts. We'll show you how to enter your events on our calendar, use our new Social Link app, tag events to share with the greater SIBA community, and like our Facebook Page.

9:40-11:10     Return of the Resource Roundtable - Oak Alley
Visit three tables for a thorough discussion facilitated by an experienced industry insider on a given topic including Book Festivals (DBF's Daren Wang), Author Events (Fountain Book's Kelly Justice), Used Books (ABA President & Third Place Books' Partner Robert Sindelar), Training & Engagement (Cavalier House Books Owner John Cavalier), Libro.fm (Mark Pearson), Social Networking (Eagle Eye's Devinator Jamille Cristman) and more.

10:40-11:30    Inventory Activism - Bayside A
Bookstores have always been crucial spaces for social gathering and many have come to our doors searching for ways to positively impact their communities. Join booksellers and SIBA Board Members Erica Merrell, Wild Iris Books, FL and Kimberly Daniels, The Country Bookshop, NC to learn how inventory can be a powerful force when serving customers. Come learn how to best fill this customer need, walk away with title recommendations, and share your success stories. Whether your customers are looking to make changes in social, environmental or local issues, find out how the activist mantra of thinking global, acting local can increase customer engagement and revenue for your store.

10:40-11:40       Maximizing Backlist - Bayside C
A bookstore's frontlist sales — which are spurred by handselling, current events, reviews, and media coverage — are essential. But when it comes to bottom-line profits, backlist titles with proven track records can be an equal, and potentially more manageable, asset. In this session, ABA senior staff and Board members will explore proven ways to market, promote, and sell backlist titles. The session will include a discussion of advantageous backlist terms now being offered by some publishers as well as best practices for successfully managing your store's cash flow and return on investment.
Gratitude to Generous Sponsor American Booksellers Association

 

 

   
 
Working with Writers
 
For Owners, Buyers, and Managers

8:40-9:30              Independent Bookstores & Indie Authors: Creating a Match Made in Heaven. - Bayside C
As more and more authors are looking to self-publish their books, they are consistently looking for advice from their local independent bookseller. In the past, self-publishers may have posed more of a nuisance to a busy bookseller. But today, many bookstores are seeing this as an opportunity to turn authors into customers by offering publishing programs as a store service. This not only brings forth new content to readers but adds value to the entire publishing industry. This session will showcase current booksellers who have successfully built such programs and introduce you to IngramSpark, a Publish-on-Demand service for authors. Learn how to:
·  bridge the 'gap' in conversations between a bookseller and author
·  find positive solutions for 'rejecting' and 're-directing' authors
·  utilize IngramSpark for instore publishing programs

9:40-10:30      Creating Community: Developing and Maintaining an Authors in Schools Program - Bayside C
Developing an Authors in Schools program can increase your brand awareness with teachers, parents, and young readers in your community. An Authors in Schools program allows you to work with local and visiting authors who can give presentations, lead workshops, and otherwise speak about their books that tie in with ongoing curricula. In this session, we will talk about ways to develop and maintain a successful program that can be incorporated in any community.

8:40-9:30              How to Use Analytical Tools to "Work Better, Read More" - Nottoway
One of the biggest challenges facing booksellers is effective inventory management. Picking the right collection of books is perhaps the greatest service provided to customers, but it can also be time consuming. It's an art to successfully increase turns while maintaining or improving margins. But science can help. By using data analytics to uncover sales trends and benchmark performance, you can take much of the guesswork out of your operations. In this session, you will learn how to use the data in Edelweiss+Analytics to guide your stocking decisions and increase efficiency.

8:40-9:30              Independent Bookstores & Indie Authors: Creating a Match Made in Heaven. - Bayside C
As more and more authors are looking to self-publish their books, they are consistently looking for advice from their local independent bookseller. In the past, self-publishers may have posed more of a nuisance to a busy bookseller. But today, many bookstores are seeing this as an opportunity to turn authors into customers by offering publishing programs as a store service. This not only brings forth new content to readers but adds value to the entire publishing industry. This session will showcase current booksellers who have successfully built such programs and introduce you to IngramSpark, a Publish-on-Demand service for authors. Learn how to:
·  bridge the 'gap' in conversations between a bookseller and author
·  find positive solutions for 'rejecting' and 're-directing' authors
·  utilize IngramSpark for instore publishing programs

9:40-10:30      Creating Community: Developing and Maintaining an Authors in Schools Program - Bayside C
Developing an Authors in Schools program can increase your brand awareness with teachers, parents, and young readers in your community. An Authors in Schools program allows you to work with local and visiting authors who can give presentations, lead workshops, and otherwise speak about their books that tie in with ongoing curricula. In this session, we will talk about ways to develop and maintain a successful program that can be incorporated in any community.

9:40-10:30      Get the Most Out of Edelweiss+ - Nottoway
The challenges facing book retailers are numerous, and time is scarce. While the majority of bookstores use Above the Treeline's Edelweiss+ to increase efficiency and effectively manage inventory, not all users take full advantage of what it has to offer. Join a panel of your peers to learn how superusers are putting Edelweiss+ to work for them.

   
 
Innovatation & Good Ideas
 
For anyone in the industry

8:40-9:30     Profiting from Trends: Be Innovative, Make Money, and Have Fun! - Bayside A
Doug Robinson, owner of Eagle Eye Books (and SIBA Board President) and Linda-Marie Barrett, Assistant Executive Director of SIBA discuss some of the leading consumer trends of 2017, describe how to spot trends, and explore ways bookstores can monetize, improvise, and improve their bottom lines by reaching consumers in new ways. Attendees will be encouraged to share examples of ways their stores adapt to trends.

9:40-11:10     Return of the Resource Roundtable - Oak Alley
Visit three tables for a thorough discussion facilitated by an experienced industry insider on a given topic including Book Festivals (DBF's Daren Wang), Author Events (Fountain Book's Kelly Justice), Used Books (ABA President & Third Place Books' Partner Robert Sindelar), Training & Engagement (Cavalier House Books Owner John Cavalier), Libro.fm (Mark Pearson), Social Networking (Eagle Eye's Devinator Jamille Cristman) and more.

10:40-11:30    Inventory Activism - Bayside A
Bookstores have always been crucial spaces for social gathering and many have come to our doors searching for ways to positively impact their communities. Join booksellers and SIBA Board Members Erica Merrell, Wild Iris Books, FL and Kimberly Daniels, The Country Bookshop, NC to learn how inventory can be a powerful force when serving customers. Come learn how to best fill this customer need, walk away with title recommendations, and share your success stories. Whether your customers are looking to make changes in social, environmental or local issues, find out how the activist mantra of thinking global, acting local can increase customer engagement and revenue for your store.

8:40-9:30              Independent Bookstores & Indie Authors: Creating a Match Made in Heaven. - Bayside C
As more and more authors are looking to self-publish their books, they are consistently looking for advice from their local independent bookseller. In the past, self-publishers may have posed more of a nuisance to a busy bookseller. But today, many bookstores are seeing this as an opportunity to turn authors into customers by offering publishing programs as a store service. This not only brings forth new content to readers but adds value to the entire publishing industry. This session will showcase current booksellers who have successfully built such programs and introduce you to IngramSpark, a Publish-on-Demand service for authors. Learn how to:
·  bridge the 'gap' in conversations between a bookseller and author
·  find positive solutions for 'rejecting' and 're-directing' authors
·  utilize IngramSpark for instore publishing programs

9:40-10:30      Creating Community: Developing and Maintaining an Authors in Schools Program - Bayside C
Developing an Authors in Schools program can increase your brand awareness with teachers, parents, and young readers in your community. An Authors in Schools program allows you to work with local and visiting authors who can give presentations, lead workshops, and otherwise speak about their books that tie in with ongoing curricula. In this session, we will talk about ways to develop and maintain a successful program that can be incorporated in any community.

9:40-11:10     Return of the Resource Roundtable - Oak Alley
Visit three tables for a thorough discussion facilitated by an experienced industry insider on a given topic including Book Festivals (DBF's Daren Wang), Author Events (Fountain Book's Kelly Justice), Used Books (ABA President & Third Place Books' Partner Robert Sindelar), Training & Engagement (Cavalier House Books Owner John Cavalier), Libro.fm (Mark Pearson), Social Networking (Eagle Eye's Devinator Jamille Cristman) and more.

10:40-11:30 How to Build Your Social Media Platform and Clever Ideas to Bring Customers to Your Shop? - Nottoway
 Ever felt out of the loop when it comes to your online platform?  Want to grow your social media, but you don't know how?  Don't know where to begin when it comes to attracting customers to your shop using online platforms?  
Let these proven strategies help.
Hear five successful strategies I have used to grow my online platforms to over 900,000 monthly followers and readers   Strategies include navigating Facebook Algorithms, maximizing the reach of your blog, finding your customers online and many more.
And the best part?
I'm offering real solutions you can implement immediately.  Ideas that will compliment your existing marketing plan.  I can't wait to help you the discover the potential marketing tools that will help your business grow.

   
 
Managing Backlist
 

8:40-9:30              How to Use Analytical Tools to "Work Better, Read More" - Nottoway
One of the biggest challenges facing booksellers is effective inventory management. Picking the right collection of books is perhaps the greatest service provided to customers, but it can also be time consuming. It's an art to successfully increase turns while maintaining or improving margins. But science can help. By using data analytics to uncover sales trends and benchmark performance, you can take much of the guesswork out of your operations. In this session, you will learn how to use the data in Edelweiss+Analytics to guide your stocking decisions and increase efficiency.

9:40-10:30      Get the Most Out of Edelweiss+ - Nottoway
The challenges facing book retailers are numerous, and time is scarce. While the majority of bookstores use Above the Treeline's Edelweiss+ to increase efficiency and effectively manage inventory, not all users take full advantage of what it has to offer. Join a panel of your peers to learn how superusers are putting Edelweiss+ to work for them.


10:40-11:40       Maximizing Backlist - Bayside C
A bookstore's frontlist sales — which are spurred by handselling, current events, reviews, and media coverage — are essential. But when it comes to bottom-line profits, backlist titles with proven track records can be an equal, and potentially more manageable, asset. In this session, ABA senior staff and Board members will explore proven ways to market, promote, and sell backlist titles. The session will include a discussion of advantageous backlist terms now being offered by some publishers as well as best practices for successfully managing your store's cash flow and return on investment.
Gratitude to Generous Sponsor American Booksellers Association

 
   
   

 

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Calendar

11/28/2017 » 12/4/2017
Circle of Sites: When Nighttime Shadows Fall

12/5/2017 » 12/11/2017
Circle of Sites: The Ice House

1/2/2018 » 1/8/2018
Circle of Sites: Steal Away Home

1/30/2018 » 2/5/2018
Circle of Sites: All Things Bright and Strange

2/20/2018
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