ABA Spring Forum Presentation available to download

If you were unable to attend the ABA Spring Forum in Atlanta this March, you can now download the presentation, "Exploring New Markets." Among the topics covered were

Increasing sales to exisiting customers
Reaching markets by generation
Reaching young readers
Reaching a diverse customer base
Reaching online shoppers

The Exploring New Markets power point presentation is available here:

https://sibaweb.site-ym.com/?page=pbt_gabbsits

...along with other materials presented at the GABBS/SIBA in the Springtime Day of Education in Atlanta.