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This began as a collection of posts provided to the no longer Bargain Book News for all booksellers from SIBA, with love. But it is switching to a blog for the industry with news that we hope is valuable for the industry at large, from SIBA, with love.

 

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SIBA Offers 25% Off for IndieNext Titles

Posted By Wanda Jewell, Wednesday, November 7, 2018

SIBA Offers 25% Off for IndieNext Titles

We've been seeking a way to assist publishers in promoting IndieNext picks to southern bookseller and readers. Beginning in 2019, we will be offering a 25% discount on all SIBA advertising products (except the Holiday Catalog) to any book that appears on an IndieNext list.  Here's details on a couple of popular products:

EBLAST:

Stats: Average Open Rate: 33%, Average Click Through Rate: 6%
Reach: 850 booksellers
Audience: Industry
Support: Optimized for mobile devices, detailed campaign results available upon request
Tips: Issue a call to action to collect the contact info of interested booksellers or link to Edelweiss.
Run time: one time, as scheduled
Deadline: Five business days before run date
Specs: 800x800, jpg, gif, png, URL links and eblast subject lines must be provided by client
Cost: Member Price: $549 / Non Member Price: $799

Lady Banks’ Bookshelf:                                           
Stats: LBB Banner averages 10,000 impressions, click thru .23% per month +FB promotion averages 30,000 impressions, click thru .1 % per month

Reach: 40,000 readers
Audience: Consumers     
Support: SIBA pays for boosted posts of the top-pinned post @Authors Round the South on FB. Featured booksellers are notified and offer support to the post on FB.
Tips: LBB banner runs on ARTS site and in every Lady Banks newsletter in the month.  Tag your author and share the post.
Run time: month
Deadline: Second to last Friday of the preceding monthSpecs: jacket image of book (jpg, gif) and no more than 250 word ad copy
Cost: Member Price: $549 / Nonmember Price: $799

 

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Announcing the Finalists for the 2019 Southern Book Prize

Posted By Administration, Thursday, November 1, 2018
Updated: Tuesday, October 30, 2018

Announcing the Finalists for the 2019 Southern Book Prize

In response to input from bookseller members, SIBA revamped the Southern Book Prize to streamline the selection process and encourage more bookseller and customer engagement, with a goal towards increasing excitement and sales around the holiday season.

Alongside the usual website nomination process, nominations to the prize were expanded to include SIBA bookseller member reviews submitted to Edelweiss for books that met the Southern Book Prize criteria – titles Southern in nature or by a Southern author (or both) and published in the 2018 calendar year. The expanded nomination list included more than 100 titles. The 2019 Southern Book Prize Finalists below were selected according to the number of nominations and/or reviews they received.

Winners will be chosen by popular vote, and SIBA stores will be encouraged to involve their customers in the voting process by creating in-store displays of the finalist titles as part of their holiday promotions. Each store will be provided postage-paid postcard ballots to hand out to booksellers and customers. An online ballot will also be available. Returned ballots will be entered into a raffle to win a complete set of the finalist titles.

In-store voting will begin the week of the Love Your Bookstore Challenge, November 10-16, building on the momentum of the grassroots campaign to encourage book buying at local bookstores and giving store customers chances to win more prizes. Voting will run from November 10 through February 1, 2019.

“We have heard from many of our members that they want more opportunities to promote Southern Book Prize titles during the holiday shopping season,” said SIBA Executive Director Wanda Jewell, “so we moved the timeline of the Prize forward.”  She noted that by including titles which received strong bookseller reviews on Edelweiss, the Southern Book Prize is drawing on books that have deep bookseller support and enthusiasm.
Southern Book Prize winners will be announced on February 14, Valentine’s Day.

2019 Southern Book Prize Finalists

Fiction

A Well-Behaved Woman by Therese Anne Fowler (St. Martin’s Press)
An American Marriage by Tayari Jones (Algonquin Books)
Florida: Stories by Lauren Groff (Riverhead Books)
Gods of Howl Mountain by Taylor Brown (St. Martin’s Press)
Scribe by Alyson Hagy (Graywolf Press)
The Line that Held Us by David Joy (G. P. Putnam’s Sons)
Where the Crawdads Sing by Delia Owens (G. P. Putnam’s Sons)

Nonfiction

The Best Cook in the World: Tales from My Momma’s Table by Rick Bragg (Knopf)
Calypso by David Sedaris (Little, Brown & Company)
One Person, No Vote by Carol Anderson (Bloomsbury Publishing)
Southern Discomfort by Tena Clark (Touchstone)

Childrens

Ghost Boys by Jewell Parker Rhodes (Little Brown Books for Young Readers)
Grim Lovelies by Megan Shepherd (Houghton Mifflin Harcourt BYR)
I Felt a Funeral, in My Brain by Will Walton (Push)
Lions & Liars by Kate Beasley (Farrar, Straus & Giroux BYR)
Louisiana’s Way Home by Kate DiCamillo (Candlewick)
Smack Dab in the Middle of Maybe by Jo Watson Hackl (Random House BYR)

Honorable Mentions
Books which did not receive quite enough nominations to be finalists, but whose nominations were especially enthusiastic.

Anatomy of a Miracle by Jonathan Miles (Hogarth)
Bearskin by James A. McLaughlin (Ecco)
Treeborne by Caleb Johnson (Picador)
Unsheltered by Barbara Kingsolver (Harper)
Varina by Charles Frazier (Ecco)
Dread Nation by Justina Ireland (Balzer + Bray)

Tags:  southern book prize 

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Targeting your audience: Reaching the gift-buyer

Posted By Administration, Thursday, October 25, 2018

Targeting your audience: Reaching the gift-buyer

Happy Holidays'Tis the season. For the next ten weeks booksellers are going to be 110% focused on making the most of the holiday shopping season. Holiday catalogs have shipped, holiday orders have been placed, events have been scheduled and seasonal decorations have been...if not put up then at least unpacked.

One of SIBA's great strengths is its promotional programs that reach directly to the consumer market, something that publishers can take advantage of during the holiday season. Build on the excitement and momentum created by the holidays to target gift-buyers and give your products an extra push:

Consumer-targeted promotions:

Circle of Sites: a banner that appears on the home page of more than 50 participating Southern bookstores, and in the week's edition of the Lady Banks Newsletter. The most extensive web-based consumer-targeted promotion SIBA offers. Space is limited.

Example:

Social Blast: Social media promotional posts sent out across all of SIBA's social media networks: Facebook, Twitter, and Instagram. The most flexible promotion offered, social blasts can be published on any day of the week, and at any time of the day. They are tagged to reach SIBA's member bookstores and their customers, as well as SIBA's own following of readers and gift buyers.

Example:

Social Blast example

Lady Banks Banners: Banner ads are available in the popular Lady Banks newsletter, which reaches over 7000 people directly as well as being shared on social media. In publication for over ten years, the Lady Banks newsletter has perhaps the most committed following among Southern readers. Header Banners (most visible) and inline banners are both available.

Example Header Banner:

All of SIBA's consumer-targeted promotions are designed to increase book sales at our member stores. Click-through links go to SIBA store product pages for purchasing.

Contact Linda-Marie for more information

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How You Can Help Booksellers Impacted by the Recent Hurricanes

Posted By Wanda Jewell, Wednesday, October 17, 2018

Binc

How You Can Help Booksellers Impacted by the Recent Hurricanes

In the wake of Hurricanes Florence and Michael, residents of the Carolinas and Florida are facing unprecedented amounts of damage. It's anticipated that in some areas the entire power grid will need to be rebuilt.

We have begun receiving requests for assistance and know that many bookstores and booksellers have been affected. We are currently helping two bookstores that were impacted by both hurricanes

  1. Tell every bookseller and bookstore owner affected by the hurricanes about Binc. We are here for them. Our Contact: help@bincfoundation.org or call us at 866-733-9064.
  2. Make a donation today. If you work for a company that matches charitable donations, today is the day to double your contribution.

We are counting on you to help booksellers and their families.

Thank you,
Kate & The Binc Foundation Team

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Put Your Money Where Your South Is!

Posted By Wanda Jewell, Tuesday, October 16, 2018

Put Your Money Where Your South Is!

The SIBA team spent all last week combing through our stats and advertising offerings to vet them for continuation, and we'll soon have a new advertising kit for you.  But I thought I'd share a few things we learned.  We have adjusted our non-member pricing across the board.  And certainly being a SIBA member will save you tons of money if you do advertise with us.  

Our eblasts are incredible.  I'm delighted to report that we see 33% open rate with this piece going to over 800 bookseller emails.  It is an incredibly effective way to insure that booksellers know about your new books and promotions.  Not to mention that the click-thru rate averages 6%.  That's right, not .06, but whole number 6%.  We don't send out more than one a day but otherwise you are in charge of scheduling when your news goes out to booksellers.  It would cost $300 just to mail an equal number of physical postcards, and it would not be put directly in front of the bookseller.  The eblast is opened on a computer or phone or laptop and is the largest promotion, screen-wise, we offer.  It also benefits from booksellers' trust in SIBA, and offers grateful booksellers to communicate with the publishers that support us.  Beyond that, you are able to collect the direct-contact info from the booksellers who do express interest and allows you to grow the tribe for your books or promotions. All of this is why the price of the SIBA eblast will rise to $549 in 2019.

SIBA publishes 2 SIBAland newsletters every Thursday, one for booksellers, and the one you are reading now for industry.  In the SIBAland newsletter for booksellers, we are seeing a 50% open rate.  That is amazing, and we offer the opportunity to place a header banner on this newsletter any week you choose for only $399, and we offer a 5-week run special that lowers the price even more.  This is another great way to reach southern indie booksellers.  You have less control when the message launches as it is sent every Thursday at 4pm but like the eblast, it's a great way to reach booksellers.

Lastly, we are lowering the price to advertise at sibweb.com - we will be working through a complete redesign of the site in 2019 and we want to make sure you get your value from advertising there.  In 2019, the price will drop to $399 for a month.  We will be asking booksellers to review the site regularly throughout the process and would love to see you try out some banner promotions there.

There's so much more coming your way in 2019, and we want SIBA to be your go-to for making sure your books, southern & others, are on the minds and in the eyeballs of southern indie booksellers.

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Upgraded eblast statistics now available!

Posted By Nicki Leone, Wednesday, October 10, 2018

Upgraded eblast statistics now available.

SIBA has recently contracted with the optimization service Email on Acid to provide advertisers with upgraded analytics for their eblast campaigns.

The SIBA eblast remains one of the most popular promotions SIBA offers to publishers:

  • They are simple. An eblast is a single message directed to a highly invested and motivated audience (SIBA store owners and frontline booksellers).
  • They are flexible. SIBA eblasts are optimized for both desktop and mobile platforms and can be scheduled to deploy on any day of the week.
  • They make an impact. At 800x800 pixels, eblasts offer the largest area of any online promotions for publishers to work with. An open eblast dominates the screen of any smartphone, tablet, or desktop computer.

SIBA eblasts also carry some of the highest open, impression, and clickthrough rates of any promotion that SIBA offers, making the $499 price one of the most cost effective and efficient ways to generate pre-pub excitiment for your book.

SIBA is now able to offer detailed previews of eblast campaigns on multiple platforms and browsers before they are sent -- allowing advertisers to spot and correct potential issues ahead of time.

A detailed summary of eblast campaign statistics is also now available, including not only open and clickthrough rates, but also engagement, geolocation, and email client information.

Tags:  eblast 

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Book Now for 2019 @ 2018 Prices

Posted By Wanda Jewell, Wednesday, October 3, 2018

Book Now for 2019 @ 2018 Prices

You have a ton of great books coming out in 2019, and advertising pricing will likely rise.  I encourage you to book now for 2019.  You can see the many offerings in our current Put Your Money Where Your South Is! brochure.  You can see the most updated specs and stats to help with decision making. And peruse our Press Kit for ROI.  Lady Banks Bookshelf has gotten a great face lift and remains and incredible value.  Circle of Sites continues to spread your book's banner ad across multiple bookstore websites. And the header banner in the weekly SIBAland newsletter to booksellers is a great way to get your message out to southern booksellers.  Don't delay, book today!

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Reps - Send us your picks for Winter 19

Posted By Wanda Jewell, Wednesday, September 26, 2018

Reps - Send us your picks for Spring 19

SIBA wants to do more to support Rep Picks year-round.  We'd like to invite the reps that serve southern bookstores to submit no more than five titles you are excited about selling into southern stores. We'd like titles that are pubbing for the Spring season; April, May, and June - your top picks for Father's Day, Mother's Day, Easter, Book Club, and Cinco de Mayo.  Email the list to wanda@sibaweb.com before Jan 1, 2019, and we'll share the list with our stores via an Edelweiss collection. 

 

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SIBA Website Survey

Posted By Wanda Jewell, Wednesday, September 26, 2018

We're redesigning your SIBAweb.com in 2019 and seeking your input!

We've created an anonymous survey to all our members, to gather information and feedback on sibaweb.com. This survey won't take long to do, and your opinions on the site, how you use it, what you love, what you don't, what you want to see in a future incarnation, will help guide us in our redesign.  Thank you so much for your time! 

Here's the link to the survey. 

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SIBA in the Springtime 2019 Call for Authors

Posted By Wanda Jewell, Wednesday, September 26, 2018

SIBA in the Springtime 2019 Call for Authors

We are making our plans for Spring and we'd love to include you. Here's how the event is shaping up and all of the opportunities for you to share your authors, books, and face-time with booksellers. 

Here's how things are shaping up:

Monday, March 18th - We are planning a Bookstores Bus Tour of the Atlanta-area bookstores and are in search of a sponsor at the $999 level.  We will also be hosting an Authors Dinner that evening and hope to share your authors and their new books with booksellers.

Tuesday, March 19th - EUREKAsiba* - This day-long bookseller event will be open to a maximum of 100 booksellers and will include lunch, a series of talks, breakouts, an author reception and dinner.  The American Booksellers Association will present an early morning education session and hold their Bookseller Forum over lunch.

Wednesday, March 20th - Carver Training - There will be a day-long Carver Training with Miriam Carver for anyone interested in learning more about the inner workings of SIBA's governance model.

Publishers are invited to participate and the pricing is as follows:  
$999 per publisher includes 3 titles in galley room, 2 attendees, 1 author; 
$899 includes 2 titles in galley room, 1 attendee, 1 author; 
$799 includes 1 title in galley room and 1 attendee.  
$699 includes single author + 1 title in galley room.
$599 includes single author only.
Every publisher sponsor will be listed on the website, and in the program. 
We will also have a materials table in the Galley Room for any materials publishers would like distributed to booksellers.  

 

*Items for any potential EUREKAsiba authors to consider:  Talks need to be between 11 and 18 minutes, and cannot go over time.  In developing your idea, write your idea down in one or two sentences. Ask yourself three questions: Is my idea new? Are you telling people something you're pretty sure they have not heard before? Is it interesting? Think about how your idea might apply to a room full of varied kinds of people. Who might be interested in it? Is it factual and realistic? If you are presenting new research, make sure your idea is backed by data and peer reviewed. If you are presenting a call to action, make sure it can be executed by members of your audience. If you answered “no” to any of these questions, refine your idea. Ask someone you respect who doesn’t work in your field, and if they answer “no” to any of these questions, refine your idea.

 

Here is a good structure for your talk.

1. Start by making your audience care, using a relatable example or an intriguing idea. 
2. Explain your idea clearly and with conviction. 
3. Describe your evidence and how and why your idea could be implemented. 
4. End by addressing how your idea could affect your audience if they were to accept it.

 

And a few links to consider if you'd like:

 

http://speakupforsuccess.com/how-are-ted-talks-and-business-presentations-different/

 

https://storage.ted.com/tedx/manuals/tedx_speaker_guide.pdf

 

https://www.ted.com/talks/nancy_duarte_the_secret_structure_of_great_talks

 

 Deadline is March 1, 2019

SUBMIT AN AUTHOR

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11/14/2018
SIBA's B3! Book Club discusses The Signals are Talking by Amy Webb