See Our Specs & Deadlines.

Currently appearing:

CRBB by the numbers:

• Weekly impression average: ~40,000
• Number of stores participating: ~ 50
• Promoted to 50,000 Friends, Fans & Followers
• Promoted in The Southern Bookseller Review newsletter, and at participating bookstores.

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The Combined Regional Bookstore Banner (CRBB) program  is a revolutionary approach to coordinated marketing in the Southern independent bookstore market. The program allows publishers to place a banner ad simultaneously on about 50 independent bookstore websites across the South, thus offering region-wide exposure. CRBB banners always click through to purchase the promoted book from the hosting store site, and bookstores are encouraged to promote and stock CRBB titles in store. CRBB banners also run in The Southern Bookseller Review newsletter.

Program Details

CRBB  important caveat:

Like all of SIBA’s consumer-targeted advertising, CRBB banners must click through to a SIBA bookstore destination. Banners cannot use publisher-supplied destination links, and cannot contain action wording that implies an offsite destination – for example, to an author’s web page or a promotional offer. Generic action wording such as “Read more” or “Buy now” is acceptable.

Because CRBB banners click through to the store’s own website to purchase the advertised book, the book must be available and in print, and listed on the indiebound.org database.

Approximately 50 bookstores are currently participating in the CRBB program and running the banner, including such high-profile stores as Avid Bookshop in Athens, GA, Malaprops in Asheville, NC, Flyleaf Bookstore in Chapel Hill, NC, Fountain Bookstore in Richmond, VA, and Octavia Books in New Orleans, LA.

Scheduling:

Ads run for one week from Tuesday midnight to Monday midnight on the collective circle of sites.  An ad is not considered booked until it is paid for and the ad is received by nicki@sibaweb.com. 

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Design specs:

CRBB places your banner on the home pages of participating SIBA bookstores, in SIBA’s weekly bookseller newsletter, and on The Southern Bookseller Review website and newsletter.

Banner Display size: 440x125, 125x440, 300x250, 728x90
Art size: 880x250, 250x880, 600x500, 1280x160
(all formats are required per campaign)
Formats: jpg, gif, png
Deadline: 10 days before run date.
Send files to: nicki@sibaweb.com
Run Time: Weekly
Target Audience: Consumers and Booksellers
Circulation: ~50 independent bookstore websites
Average Impressions: 35,000-40,000
Tip: All consumer-facing advertising is designed to click through to hosting SIBA store websites for product purchases. Submitted art should not contain action wording like "click here to visit the author's website" or other wording that implies the browser will be directed to a specific page. Third party tags and click-tracking URLs are not allowed.

Contact Nicki at nicki@sibaweb.com for details.