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Make the most of your events

Posted By Nicki Leone, Wednesday, June 10, 2015
Updated: Thursday, May 21, 2015

Earn your way to #SIBA15. And make the most of your events.  You and your staff spend a lot of energy on author events from long before the author arrives, during the time the author is there, and long after the author leaves and it is our belief that there are many ways to make that event/author visit pay off even more with just a few things that will increase both your footprint and your points.

SIBA’s Premiere All Things Southern Literary site – Authors ‘Round The South (ARTS) – was built for the single purpose of reaching southern readers and converting them into southern readers that buy from indie bookstores.  To this goal, we offer a ton of content and invite you to participate in this content when you have an author visit with some time to kill.  But even before the author gets there be sure to have your Events person enter all of your events on the STARS calendar.  This is the only way your events are featured in Lady Banks Commonplace Books newsletter emailed weekly to 10k+ southern readers.

The Lady Banks newsletter and the ARTS website both feature books reviews but only books reviewed by indie booksellers so we need to hear from you.  Sending in your Staff Picks is a great way to get credit for book reviews.  Require each staff member to email their picks to nicki@sibaweb.com when they prep them for the staff picks area.  They can simply take a photo and email that to her and get 3 points per review. 

If you have a little time with the author, or can email the author in advance, create your own interview format.  Ten Things You Don’t Know About This Author OR Twitterview, where the author has to answer every question in 140 characters or less OR Three Things – Besides you, Your Favorite Author, Your Favorite Book, Your Favorite Book as a Child?  The sky’s the limit.  Write it up and send it to nicki@sibaweb.co for 2 points.  And finally record the author or staff or customers reading a single paragraph from a favorite book with meaning and feeling, just the single paragraph – no intro and no wrap-up and submit that also to nicki@sibaweb.com - These are all ways to make your author feel like you are taking good care of them, reaching a greater audience and all the while you are earning points.

·         Enter an event in the STARS calendar – 2 points

·         Send a book review to Lady Banks – 3 points 

·         Send an Author Interview to Lady Banks – 2 points

·         Submit a parapalooza video – 2 points

Say you have 4 author events a month, by participating in all of the above with all of the authors, you can earn 33 points a month and if you increase your Parapalooza participation to include customers and staff, again, they sky’s the limit at 2 points each.  Make you authors happier and earn your way to #SIBA15.

The Reba & Dave Williams Foundation for Literature and the Arts gifted SIBA with money to assist core members in attending the show and rather than just hand the money out, SIBA has created B3! Building Better Booksellers where you can earn points that will get your travel, hotel and all-passes for the upcoming show.  It takes 5000 points to get it all covered. And if you got diligent on June 1, that gives you about 100 days and at 50 points a day, you’d have it all covered.

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