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November Letter from SIBA President Jill Hendrix

Posted By Nicki Leone, Monday, November 9, 2015
Updated: Wednesday, November 4, 2015
Jill Hendrix

Hi SIBA Members,

I hope you all enjoyed the 40th anniversary trade show in Raleigh! We had a great board meeting afterward and are very happy with the state of SIBA right now. However, we’re always looking for ways to improve so be sure to let myself or Wanda know any suggestions for future programs or current programs that could be even better.

I’m assuming all the ABA members in the group took advantage of this month’s Indies First backlist promos from our publishing partners and that everyone’s 4th quarter is off to a great start. My store has received our imprinted SIBA holiday catalogs and we have started putting up some displays. Displays are one of my weaknesses, so if you’ve done some exciting ones make sure to take pictures and send them to Wanda so she can use them to inspire the rest of us!

If you haven’t already done so, remember to go to the American Express website and register your business for Small Business Saturday so that you’ll show up on their map and get free advertising. Once you’re registered they have some free downloadable marketing materials you can use to promote the day. ABA members can also register their Indies First events and download those marketing materials at

I’m also looking ahead to the 2nd annual Independent Bookstore Day on April 30, 2016 ( The local indies in my area are going to meet next week to discuss ways to jointly promote and advertise the event. If anyone has great contacts with Southern Living, Garden & Gun or other popular Southern media let me know and perhaps we could get some coverage or even all go in together on advertising.

I successfully registered for Winter Institute in Denver. Remember to let the ABA know if you need to cancel your WI or hotel registrations so they can make them available to others.

We also hope to see you all in Atlanta March 1-4, 2016 at SITS & GABBS! (  Wanda has booked the fabulous Kate DiCamillo for lunch at SITS and in addition to some financial education we will be sharing about the upcoming One Book, One South, Jr. with Kate DiCamillo's forthcoming Raymie Nightingale.

Here’s to a great holiday shopping season for all our members!

--Jill Hendrix
SIBA Board President
Fiction Addiction
Greenville, SC

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