March 10: Page 158 Books, Wake Forest NC
Customer Service
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The March Madness Bookseller Series event at Page 158 Books is all about one of the key things that set indie bookstores apart from their competitors: customer service. Page 158 Books takes customer service seriously, to the point that many customers think of the owners and staff as friends and family. Page 158 trains their staff to view customer interactions as the beginning of a relationship, and emphasizes being authentic, welcoming, and going the extra mile to serve customer needs. Attendees will learn tips on hiring and training staff to grow your store's customer base and inspire loyalty and increased sales.

Store owners Suzanne and David Lucey regularly seek professional training in customer service to keep their skills fresh. "We've taken trainings from The Retail Doctor for several years and love to share snippets of learnings with staff on a regular basis," said Suzanne. "Customer service is what differentiates us from all of our online and big box competition. We've found that some people seem to have an intuitive knack for good customer service and some just repeat what they've seen in the marketplace and that may not be good!"

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