Shelf Awareness is a free daily email that covers the indie bookselling business. For many of us, it’s the first email we open in the morning and, along with Publishers Weekly, a source of need-to-know industry information and breaking news. Shelf Awareness considers their mission to “help indie bookstores succeed.” When they reached out recently to introduce themselves to new booksellers in our rapidly growing membership, we were happy to oblige! 

Here are some of the things readers get from Shelf Awareness:

• Daily news focused on independent bookselling

• Tips about promotions, marketing, and displays, etc., that have worked for independent bookstores

• Access to advance reading copies and author promotions from publisher-advertisers

• In-depth book reviews – they put emphasis on independent publisher offerings, not just the big five

• Thorough coverage of events like Winter Institute; Children’s Institute; and the regional trade shows

• Information about scholarships and aid available to booksellers (Shelf Awareness is a supporter of Binc’s efforts)

• Updates about authors currently in the media and important book releases

• Celebration of indie booksellers through pictures, stories, etc.

• A job board that is relevant to indie booksellers

If you’re not already receiving their emails, you can get a free subscription HERE.   

"Shelf Awareness makes a difference in my daily work because it helps give me a larger sense of awareness of what is happening in the book industry that I might not hear about anywhere else. It's not all serious news, it helps spark creativity, adds to my TBR, and keeps me connected to other booksellers."  –Jenny Gilroy, General Manager, E. Shaver Booksellers