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A Year of Education with SIBA

Posted By Linda-Marie Barrett, Wednesday, December 19, 2018

A Year of Education with SIBA


SIBA kicked off 2018 with EUREKAsiba in Atlanta. Modeled on TED-talks, this daylong series of presentations by booksellers, industry experts, musicians, and writers offered booksellers insights on a range of topics including “Taking Your Social Media to the Next Level” (Sarah Benoit, JB Media Institute), “Is Profit a Dirty Word?”(Jill Hendrix, owner of Fiction Addiction), “A Self-Published Author Walks into Your Store...What Do You Do?” (Gordon McClellan, DartFrog),  “Sensual Marketing: Creating Intimacy Through Storytelling” (Gwyn Ridenhour, Matchbook Marketing), and “Big Mouth: Big Marketing” (Kelly Justice, Owner of Fountain Bookstore). Over 50 SIBA booksellers attended the inaugural EUREKAsiba. Registration for EUREKAsiba in 2019 opens on January 1st. Mark your calendar and save the date for March 18-20 in Atlanta!


SIBA enlisted Maribeth Pelly, event planner at Booktowne and independent marketing consultant, to present in two extremely popular webinars: “How to Pitch Your Store to Publishers” and “How to Prepare a Press Kit for Your Store.” As a bonus, Maribeth coached attendees at Book Expo, before their Publicist Speeddating events.


SIBA partnered with Sarah Benoit of JB Media Institute, who offered a three-month course “Social Media and Content Marketing” to SIBA booksellers. Those who attended, including SIBA staff,  raved about how it improved their social media efforts. We’ll keep you posted when another course opens.


In 2018 SIBA offered the following webinars:

  • Creating Community: Developing and Maintaining an Authors in School Program

  • Inventory Activism

  • Non-Traditional Bookstores: Hybrids, Pop-ups, and Non-Profits

  • Getting your Staff on Edelweiss

  • Bridging the Divide and The Open Discussion Project

  • Creating and Managing a Successful Online Sales Campaign

  • Avid Bookshop's Favorite Bookstore Forms, Documents, and Procedures

  • Partner with IngramSpark to Enhance Your Publishing and Marketing Services to Authors.

  • Priya Parker on the Art of Gathering for Booksellers.

  • The Art of the Pitch: Handselling Books & Sidelines to Customers


Many of these webinars were recorded. You can watch Maribeth Pelly’s webinars, and see some handy checklists for press kits here. Recordings of our other webinars are here, at the bottom of the page. We’re looking forward to presenting more webinars in 2019, beginning with Book Subscription Services on January 9, 2019. If you’re interested in attending, please email lindamarie@sibaweb.com to reserve your spot. Attendance at any SIBA event-online or in person-gets you B3! points, which translate into $$ you can use towards future SIBA programming, to pay for tickets, registration fees, and more.


Much of our educational programming is made possible by SIBA booksellers, who present their best practices, tips, and great ideas to other booksellers. Thank you to everyone who presented in 2018. You offered so much and we really value and appreciate your time and effort. We’d love to hear from booksellers about any topics they’d like us to address in 2019. Please share your ideas by emailing lindamarie@sibaweb.com.


Tags:  B3! webinars  bookseller education 

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