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Small Presses Present Their Spring & Summer Lists

Posted By Linda-Marie Barrett, Tuesday, January 15, 2019

Small Presses Present Their Spring & Summer Lists

 

On Wednesday, Feb 20 at 2PM EST, SIBA is hosting “Small Presses Present their Spring & Summer Lists,” as part of our Publisher Picks: Best Bets for SIBA Booksellers series.  In this bi-monthly series, publishers, editors, marketing directors, and reps present their favorite frontlist titles via Zoom to booksellers. Besides forging important connections with publishers and their reps, attending booksellers will discover new titles to add to their store shelves and earn 10 B3! points. The following industry folks will present on 2/20: Michael Reynolds, Editor in chief of independent publisher, Europa Editions, Carin Siegfried, the Mid-Atlantic field sales representative at Macmillan, Emily Midkiff, editorial assistant and marketing director at Month9Books, and Lynn York, publisher of Blair. Please RSVP lindamarie@sibaweb.com to attend.


More information on our presenters:


Michael Reynolds is the Editor in chief of independent publisher, Europa Editions. He is the recipient of numerous industry awards, and has served on the jury for the PEN/Heim Translation Fund, the Gutekunst Prize for Young Translators, and the foreign jury of the Strega Prize. He is a regular speaker at the Columbia School of Journalism’s Columbia Publishing Course, and at publishing and translation conferences in America and internationally. He is the founder of Bookselling Without Borders, a scholarship program that diversifies the culture of reading by building bridges between the American bookselling community and the international book industry. He is also an author and a translator whose published translations include three historical mysteries by Carlo Lucarelli, and Viola Di Grado’s prize-winning novel, 70% Acrylic 30% Wool.


Carin Siegfried began working with books at the ripe old age of 17 with her college job in the Davidson College campus library and her summer job at the Vanderbilt University Bookstore. After graduation, she worked at Bookstar (a B&N), as a bookseller and shipping & receiving supervisor. She next moved to Ingram Book Company as a junior buyer and then decided to pursue work as an editor in New York. After five years in editorial at St. Martin’s Press, Carin got a job in sales at Baker & Taylor. After that, she worked as a freelance editor until she could move back to the New York area as the sales manager for Soho Press. She founded the Charlotte chapter of the Women's National Book Association and has served as the National President of the WNBA. She is currently the Mid-Atlantic field sales representative at Macmillan and lives in Montclair, New Jersey.


Emily Midkiff loves reading so much so that she got a PhD in children’s and YA literature. You don’t have to call her Dr. Midkiff, though. She just did it for the books! Emily especially adores fantasy and science fiction storytelling. She was a professional princess at a children’s theater for nine years, cosplays at fan conventions, and makes appearances at every available Renaissance Faire to fool everyone with her trusty goat puppet. At Month9Books, Emily applies her love of story to the roles of editorial assistant and marketing director.


Lynn York is the Publisher of Blair. In January 2018, the nonprofit Carolina Wren Press acquired the titles of John F. Blair, Publisher. The resulting press, based in Durham, NC, is named Blair. She is the author of two novels:  The Piano Teacher (Plume, 2004) and The Sweet Life (Plume, 2007), a Booksense Notable Book.  She holds a BA in English from Duke and an MBA/MA from University of TX Austin. She has taught workshops at Duke’s Osher Institute, NC State University, High Point University, and elsewhere. She has served on the Board of Directors of the NC Arts Council, the NC Art Society, and Carolina Wren Press.

   

Tags:  B3! Webinars  Bookseller education 

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B3! Webinar with Bryan E. Robinson: #Chill for Booksellers: Integrating a Healthy Work/Life Balance

Posted By Linda-Marie Barrett, Monday, December 31, 2018

B3! Webinar with Bryan E. Robinson: #Chill for Booksellers: Integrating a Healthy Work/Life Balance

Wednesday, February 6, 2019⋅2:00 – 3:00pm

 

The cycle of 24/7 work addiction can be difficult to break, but according to Bryan E. Robinson, Ph. D., a licensed psychotherapist and mindfulness expert, it’s only a matter of reframing priorities and practicing mindfulness. Chilling is not something you do. It’s a mindset, a way of being in the world.

Bryan E. Robinson is the author of #Chill: Turn Off Your Job and Turn On Your Life. In our webinar, he'll present his philosophy and some tools and exercises to reframe priorities, practice mindfulness, and break a cycle of work addiction. He'll also take your questions about challenges that come up for you and your workplace. Please RSVP lindamarie@sibaweb.com to attend.


SIBA Booksellers praise Robinson's # Chill:

  • "Robinson's approach to workaholism comes from his own experience, so it is a compassionate and knowing approach to a subject that could otherwise get thorny. Still, you'll want to give it to your boss and your boss's boss, and anyone else whose own workaholism keeps you at your desk after hours."--Melanie McNair, former Director of Marketing and Events and Assistant Manager of Malaprop's Bookstore/Cafe

  • "Bryan has combined best practices from psychology, meditation, and mindfulness to  create a guidebook for those struggling with work/life balance. Nearly every business owner I know could benefit from this book." --Jill Hendrix, owner of Fiction Addiction

 

 


Tags:  B3! Webinars  Bookseller education 

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A Year of Education with SIBA

Posted By Linda-Marie Barrett, Wednesday, December 19, 2018

A Year of Education with SIBA


SIBA kicked off 2018 with EUREKAsiba in Atlanta. Modeled on TED-talks, this daylong series of presentations by booksellers, industry experts, musicians, and writers offered booksellers insights on a range of topics including “Taking Your Social Media to the Next Level” (Sarah Benoit, JB Media Institute), “Is Profit a Dirty Word?”(Jill Hendrix, owner of Fiction Addiction), “A Self-Published Author Walks into Your Store...What Do You Do?” (Gordon McClellan, DartFrog),  “Sensual Marketing: Creating Intimacy Through Storytelling” (Gwyn Ridenhour, Matchbook Marketing), and “Big Mouth: Big Marketing” (Kelly Justice, Owner of Fountain Bookstore). Over 50 SIBA booksellers attended the inaugural EUREKAsiba. Registration for EUREKAsiba in 2019 opens on January 1st. Mark your calendar and save the date for March 18-20 in Atlanta!


SIBA enlisted Maribeth Pelly, event planner at Booktowne and independent marketing consultant, to present in two extremely popular webinars: “How to Pitch Your Store to Publishers” and “How to Prepare a Press Kit for Your Store.” As a bonus, Maribeth coached attendees at Book Expo, before their Publicist Speeddating events.


SIBA partnered with Sarah Benoit of JB Media Institute, who offered a three-month course “Social Media and Content Marketing” to SIBA booksellers. Those who attended, including SIBA staff,  raved about how it improved their social media efforts. We’ll keep you posted when another course opens.


In 2018 SIBA offered the following webinars:

  • Creating Community: Developing and Maintaining an Authors in School Program

  • Inventory Activism

  • Non-Traditional Bookstores: Hybrids, Pop-ups, and Non-Profits

  • Getting your Staff on Edelweiss

  • Bridging the Divide and The Open Discussion Project

  • Creating and Managing a Successful Online Sales Campaign

  • Avid Bookshop's Favorite Bookstore Forms, Documents, and Procedures

  • Partner with IngramSpark to Enhance Your Publishing and Marketing Services to Authors.

  • Priya Parker on the Art of Gathering for Booksellers.

  • The Art of the Pitch: Handselling Books & Sidelines to Customers


Many of these webinars were recorded. You can watch Maribeth Pelly’s webinars, and see some handy checklists for press kits here. Recordings of our other webinars are here, at the bottom of the page. We’re looking forward to presenting more webinars in 2019, beginning with Book Subscription Services on January 9, 2019. If you’re interested in attending, please email lindamarie@sibaweb.com to reserve your spot. Attendance at any SIBA event-online or in person-gets you B3! points, which translate into $$ you can use towards future SIBA programming, to pay for tickets, registration fees, and more.


Much of our educational programming is made possible by SIBA booksellers, who present their best practices, tips, and great ideas to other booksellers. Thank you to everyone who presented in 2018. You offered so much and we really value and appreciate your time and effort. We’d love to hear from booksellers about any topics they’d like us to address in 2019. Please share your ideas by emailing lindamarie@sibaweb.com.


Tags:  B3! webinars  bookseller education 

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Book Subscription Services B3! Webinar with Jamie Rogers Southern and Julie Jarema on Wednesday, January 9 at 2PM

Posted By Linda-Marie Barrett, Thursday, December 6, 2018

Book Subscription Services B3! Webinar with Jamie Rogers Southern and Julie Jarema on Wednesday, January 9 at 2PM


Want to launch a subscription service at your store, or improve an existing one? Two booksellers with successful subscription services will share their approaches and offer advice to attendees.  


Jamie Rogers Southern is the Operations Director of Bookmarks, a literary arts nonprofit organization in Winston-Salem, NC. Bookmarks offers a Signed First Editions Club and a Young Reader Subscription Service. Customers can choose between a six-month or yearly subscription and have the option of receiving the books by mail or picking them up in-store.


Julie Jarema is a Bookseller and the Book Subscriptions Manager at Avid Bookshop in Athens, GA.  Avid’s subscription service includes all reading levels and  is tailored to suit each customer’s individual tastes. It  is available in six-month and twelve-month options.


Please rsvp lindamarie@sibaweb.com to attend.

 

Tags:  B3! Webinars  education  subscription services 

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Highlights from the Art of Gathering webinar with Priya Parker

Posted By Linda-Marie Barrett, Friday, November 9, 2018

Highlights from the Art of Gathering B!3 webinar with Priya Parker

SIBA booksellers recently spent time via a B!3 webinar with Priya Parker, author of The Art of Gathering: How We Meet and Why It Matters. Ms. Parker is a master facilitator and the founder of Thrive Labs, at which she helps activists, elected officials, corporate executives, educators, and philanthropists create transformative gatherings. 

Describing her craft as group dynamics, Ms. Parker offered many creative ways to change-up bookstore events to put the emphasis back on meaningful purpose, rather than on familiar formats and logistics. She said, “Bookstores are going through a purpose crisis.” She suggested that a “more animating purpose than selling books,” which is something Amazon and so many other places can do as well, is to inspire reading and connect people who might not otherwise not connect through text. If your events are meaningful, people will return in droves.

She recommended bookstores internally develop a set of ethos and values, and come up with five things (formats, setting, promotions, etc.) that created successful events in the past. Then communicate this information to publicists. Once an event is scheduled, booksellers can use this time, what Parker calls “moments of influence,” to help publicists and authors learn how to be part of the store's unique gathering, to "prime" them. When the author arrives for the event, make sure the person greeting the author repeats what was sent in the emails, sharing not only logistics, but a sense of what is great about the bookstore, to give them courage about what works in your store.

 

She suggested a number of fun variations on the traditional author reading. She said, "Every gathering is a temporary alternative world. You have the opportunity to create a world for participants." She added, "Every book event has the opportunity to embody the principles of the book."  Because people disproportionately remember the first and last five percent of a gathering, she advised staying away from opening with logistics about cell phones and parking. Instead, communicate that information differently, perhaps giving people as they enter a card with logistics and a prompt that connects people to each other. You could even make one side a name tag. Or begin the event with a “cold open” in which you meaningfully connect the audience to your store, the sense of purpose you’ve created around this event, and to each other before you get into event logistics. Some of her format variations:

 

  • Rather than have the author read their book, have ten guests read a paragraph or page from the author’s work.
  • Set out chairs in concentric circles rather than rows.
  • Begin and end the event with a ritual.
  • Invite audience members to speak to each other for the first few minutes of the gathering (perhaps primed with questions about the book, your community, etc.).
  • Host events in different neighborhoods.
  • Use mysterious language in promotions to build intrigue. For example,"Someone's going to wind up in a bathtub."

When asked by a bookseller, “How do you keep from burning yourself out?” when trying to make every event meaningful, Ms. Parker responded that the process of creating meaningful gatherings will be energizing rather than being on autopilot, which can be exhausting. She said, “When you create organic meaningful gatherings . . . you get fuel back from feedback. It creates its own virtuous cycle.” She also emphasized that "meaningful gatherings don’t have to be expensive; part of the freedom of moving away from traditional formats is that we can take five to ten minutes to think up a simple human hack that changes the dynamics of things."

 

Ms. Parker was also asked how to prime “guests” for an event when you don’t know who they are in advance. She recommended thinking very deeply about the language, image, and content of the invitation or promotional materials. Instead of calling author events “events,” choose subcategories like hootenanny, salon, saloon, even funeral, if it works for the book; throw people off scripts to build intrigue. She advised, “Don’t be afraid to play around with rules. Passionate communities are built when people create purposeful, specific, disputable gatherings and enforce the norms around them.”

 

 To hear the many ways Ms. Parker suggests reformatting author events, including book festivals, listen to the webinar and prepare to be hugely inspired to shake things up!


Tags:  B3! Webinars  Priya Parker. events 

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B3! Webinar: The Art of the Pitch: Handselling Books & Sidelines to Customers

Posted By Linda-Marie Barrett, Monday, October 1, 2018

 

 

B3! Webinar: The Art of the Pitch: Handselling Books & Sidelines to Customers

November 7 at 2PM, via Zoom!

 

Listening to customers, discerning their needs, and suggesting the best match is an art form that, when mastered, results in bigger and better sales. As we head into the biggest retail season of the year, what better time to listen to these veterans share their tips and tricks to profitably connect with your customers?

 

This webinar, for new booksellers learning the ropes, and veterans who seek a fresh look at handselling, offers tips and tricks from three experts: Toni Hetzel (sales representative at Penguin Random House), Caroline Green Christopoulus (gift and book buyer at Malaprop's Bookstore/Cafe), and Pete Mock (book buyer at McIntyre's Books). They’ll each present on a different aspect of hand selling/pitching, and take your questions during the second half of the webinar.

 

Toni (right) is a life-long reader starting with her school library and the library book mobile. She worked for 6 years for Chapter 11 Bookstores in Atlanta and has been a Random House sales rep for 18 years. She grew up in a small town in western North Carolina and currently lives in Decatur, GA with her husband, two kids, one dog, and three cats.

 

Caroline works at Malaprop’s Bookstore/Cafe, where she has been a bookseller for seventeen years and buyer for thirteen. She bought children's books for a number of years, and is now one of Malaprop's sidelines buyers and the consignment buyer. She and her husband live in Asheville and are proud foster parents. 

 

Pete calls them as he reads them. He came to McIntyre’s Books in 1995 and has developed a reputation for recommending lesser-known mystery authors and often-missed authors from other genres. He’s never short on opinions but is willing to back up what he has to say. Customers come in and call regularly to check on what he’s reading and make plans accordingly!

 

Please rsvp lindamarie@sibaweb.com.com to reserve your spot in the webinar.

Tags:  B3! Webinars  Bookseller education 

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Priya Parker on the Art of Gathering for Booksellers: a fresh look on how to approach author events, book clubs, staff meetings, and more.

Posted By Linda-Marie Barrett, Wednesday, September 26, 2018

Priya Parker on the Art of Gathering for Booksellers: a fresh look on how to approach author events, book clubs, staff meetings, and more. 

B3! Webinar with Priya Parker, author of "The Art of Gathering: How We Meet and Why It Matters"

Time: Wed, Oct 31 at 2pm via Zoom.

 

In The Art of Gathering, Priya Parker argues that we rely too much on routine and the conventions of gatherings when we should focus on distinctiveness and the people involved. At a time when coming together is more important than ever, Parker sets forth a human-centered approach to gathering that will help everyone create meaningful, memorable experiences, large and small, for work and for play.

 

Drawing on her expertise as a facilitator of high-powered gatherings around the world, Parker will discuss what works, what doesn't, and why. For booksellers hosting author events, book clubs, community gatherings, staff meetings, and more, this webinar offers an opportunity to hear from an expert, ask questions, and receive advice to enhance and improve this area of your business.

 

Please lindamarie@sibaweb.com to attend.

Tags:  B3! Webinars  Bookseller education 

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B3! Webinar: Partner with IngramSpark to Enhance Your Publishing and Marketing Services to Authors

Posted By Linda-Marie Barrett, Thursday, September 20, 2018

B3! Webinar: Partner with IngramSpark to Enhance Your Publishing and Marketing Services to Authors

On Wednesday, October 17 at 2pm SIBA hosts the B3! Webinar: Partner with IngramSpark to Enhance Your Publishing and Marketing Services to Authors. Josh Floyd and Kimberly Daniels Taws, with the addition of Jamille Christman, are reprising their presentation from the SIBA revival on July 20. Josh is with IngramSpark, and will give an overview of how bookstores are utilizing their services in various ways, including producing store-branded journals. Kimberly will share her work with local authors and the store's approach to publishing with IngramSpark. Jamille of Eagle Eye Books will discuss the success of consignment programs that are marketing specific, using IngramSpark materials.

 

Keebe Fitch of McIntyre's Books in Pittsboro, NC attended the revival and praised, "This revival session was jam-packed with good information. My coworker felt we picked up more in that short period that was useful to our store going forward than any other education we participated in this year." 

 

Sarah Goddin of Quail Ridge Books also attended and added, "Josh gave a really valuable presentation on using Ingram Spark for setting up a bookstore publishing program. Having Kimberly's first-hand experience with it made it even more useful. I couldn't scribble notes and ideas down fast enough."

 

Please rsvp lindamarie@sibaweb.com.com to reserve your spot in the webinar.

 

About our presenters:

 

Josh Floyd promotes the growth, sales, and brand of the IngramSpark platform by providing education, information, and best practices for Ingram’s Publish-on-Demand services. Josh has been with Ingram for 7+ years first working as a Lightning Source Publisher Representative, then as an Ingram/IPS Independent Bookstore Representative, and is currently with IngramSpark as the Senior Key Account Sales Manager.

 

 

 

 

 

 

 

 

 

 

 

 

Kimberly Daniels Taws is excited to celebrate The Country Bookshop's 65th anniversary this year. She was born in Raleigh and after living in several other states returned to North Carolina in 2010 to take the helm of the beloved Southern Pines institution. She lives in Pinehurst with her husband and two sons age 17 and 2. Past president of the Southern Pines Business association and SIBA board member, she was is president elect of the SIBA board.

 

 

 

 

 

 

 

 

 

 

 

 

Jamille Christman is the Marketing and Event Coordinator for Eagle Eye Book Shop in Decatur Ga.  She created Eagle Eye's Consignment Program, focused on marketing and helping self-published authors learn how to market their book.  

 

 

Tags:  B3! Webinars  Eagle Eye Book Shop  IngramSpark  The Country Bookshop 

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Getting Your Staff on Edelweiss: B3 Webinar with Jill Hendrix is now available to view

Posted By Nicki Leone, Wednesday, May 30, 2018

ISN'T IT TIME YOU LOOKED AT EDELWEISS+?

Getting Your Staff on EdelweissDid you know that SIBA member bookstores have submitted over 500 reviews of books on Edelweiss+ in the last three months? The option to post reviews to SIBA at the same time as they are sent to Indie Next and publishers has proved so convenient and effective that SIBA regularly receives 20+ reviews from booksellers every week. You see some of the highlights below. But from our perspective here at SIBA, having such enthusiastic feedback has been invaluable. When eight different booksellers post rave reviews of Tommy Orange's book, There There, that tells us it's going to be an important title for SIBA members!

But Edelweiss is not just a tool for requesting review copies and posting reviews. Stores use it to communicate with sales reps, create and track orders, gauge the general interest in forthcoming books, research selections for book clubs and community groups, identify potential future events, and inform their staff about forthcoming books.

Watch last month's B3 Webinar, "Getting Your Staff on Edelweiss" to hear Jill Hendrix, owner of Fiction Addiction in Greenville, SC, explain the many ways she uses Edelweiss in her store and encourages her staff to participate as well.

Tags:  b3! webinars  Edelweiss 

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Practice Your Pitch at Book Expo with Maribeth Pelly!

Posted By Linda-Marie Barrett, Monday, May 28, 2018
Updated: Saturday, May 26, 2018

 

 

 

Developing and maintaining an active, growing author event program is the key to success for most bookstores. One of the biggest challenges is getting your store on author tours, especially when you’re off the beaten trail, or in competition with a number of stores nearby. SIBA booksellers who attended our webinars with Maribeth Pelly-- How to Prepare a Press Kit for Your Store and How to Pitch Your Store to Publishers--are putting the final touches on their press kits and marketing efforts in advance of Book Expo, where they’ll attend publicist speed dating events, and meet publicists and reps at their booths and meeting rooms.


Want to practice your pitch before the meetings, or show your press kit to an expert? Maribeth Pelly will be at the ABA lounge on Wednesday (5/30) from 10-1145am, and 2-3pm to go over your pitches. We hope you’ll take advantage of this opportunity to check in, finesse your approach, and walk confidently into those meetings! You can email Maribeth in advance to schedule an appointment, or just show up during those times.


Maribeth Pelly is a marketing consultant who helps transform new and underperforming businesses. She’s also the event planner at her local independent bookstore, Booktowne.

Tags:  authors  b3! webinars  BEA  booksellers  bookselling  education 

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