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Getting Your Staff on Edelweiss: B3 Webinar with Jill Hendrix is now available to view

Posted By Nicki Leone, Wednesday, May 30, 2018

ISN'T IT TIME YOU LOOKED AT EDELWEISS+?

Getting Your Staff on EdelweissDid you know that SIBA member bookstores have submitted over 500 reviews of books on Edelweiss+ in the last three months? The option to post reviews to SIBA at the same time as they are sent to Indie Next and publishers has proved so convenient and effective that SIBA regularly receives 20+ reviews from booksellers every week. You see some of the highlights below. But from our perspective here at SIBA, having such enthusiastic feedback has been invaluable. When eight different booksellers post rave reviews of Tommy Orange's book, There There, that tells us it's going to be an important title for SIBA members!

But Edelweiss is not just a tool for requesting review copies and posting reviews. Stores use it to communicate with sales reps, create and track orders, gauge the general interest in forthcoming books, research selections for book clubs and community groups, identify potential future events, and inform their staff about forthcoming books.

Watch last month's B3 Webinar, "Getting Your Staff on Edelweiss" to hear Jill Hendrix, owner of Fiction Addiction in Greenville, SC, explain the many ways she uses Edelweiss in her store and encourages her staff to participate as well.

Tags:  b3! webinars  Edelweiss 

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Practice Your Pitch at Book Expo with Maribeth Pelly!

Posted By Linda-Marie Barrett, Monday, May 28, 2018
Updated: Saturday, May 26, 2018

 

 

 

Developing and maintaining an active, growing author event program is the key to success for most bookstores. One of the biggest challenges is getting your store on author tours, especially when you’re off the beaten trail, or in competition with a number of stores nearby. SIBA booksellers who attended our webinars with Maribeth Pelly-- How to Prepare a Press Kit for Your Store and How to Pitch Your Store to Publishers--are putting the final touches on their press kits and marketing efforts in advance of Book Expo, where they’ll attend publicist speed dating events, and meet publicists and reps at their booths and meeting rooms.


Want to practice your pitch before the meetings, or show your press kit to an expert? Maribeth Pelly will be at the ABA lounge on Wednesday (5/30) from 10-1145am, and 2-3pm to go over your pitches. We hope you’ll take advantage of this opportunity to check in, finesse your approach, and walk confidently into those meetings! You can email Maribeth in advance to schedule an appointment, or just show up during those times.


Maribeth Pelly is a marketing consultant who helps transform new and underperforming businesses. She’s also the event planner at her local independent bookstore, Booktowne.

Tags:  authors  b3! webinars  BEA  booksellers  bookselling  education 

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Bridging the Divide and the Open Discussion Project with Sarah Goddin and Chris Finan on Wed, 5/23 at 2PM!

Posted By Linda-Marie Barrett, Wednesday, May 16, 2018
Bridging the Divide and the Open Discussion Project with Sarah Goddin and Chris Finan on Wed, 5/23, at 2PM via Zoom!
 
Join Sarah Goddin of Quail Ridge Books as she discusses her store’s success with their “Bridging the Divide” book club. The club's goal is to foster dialog and better understanding between people with different political viewpoints and to provide a safe space for civil discourse on controversial or divisive topics. Chris Finan of The National Coalition Against Censorship will discuss The Open Discussion Project, which seeks to create a new kind of reading group that will bring people of opposing views into dialogue about the issues that divide us. Booksellers will have an opportunity to ask questions of Sarah and Chris, to explore how this programming could serve their stores and communities. Please RSVP lindamarie@sibaweb.com to sign up to attend.

Sarah Goddin is general manager of Quail Ridge Books, a 9000 square foot store in Raleigh, NC. She has been a bookseller for 40 years, starting with Waldenbooks in 1978, then opening and running her own store, Wellington's Books, in Cary, for 10 years, finally landing at Quail Ridge Books in 1996. Sarah has served on various ABA committees such as  the Booksellers Advisory Council, Education and Abacus task forces, and as chair of the Spring 2017 Indies Introduce adult book selection committee.

Chris Finan is executive director of the National Coalition Against Censorship, an alliance of 56 national non-profits, including the American Booksellers Association.  He has defended the First Amendment rights of booksellers for many years and most recently led American Booksellers for Free Expression.  He is the author of From the Palmer Raids to the Patriot Act: A History of the Fight for Free Speech in America.  His new book is Drunks: An American History, which will be released in paperback on June 5. 

Tags:  b3! webinars  booksellers  bookselling  education  siba member hub 

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Make the Most of May: Join Us for Three Educational Opportunities to Be a Better Bookseller!

Posted By Linda-Marie Barrett, Wednesday, May 9, 2018

Make the Most of May: Join Us for Three Educational Opportunities to Be a Better Bookseller!



Wednesday, May 16 at 2PM:  B3! Bookclub discusses Your Leadership Edge: Lead Anytime, Anywhere by Ed O’Malley and Amanda Cebula. Sarah Bagby, owner of Watermark Books in Wichita, KS, praises this book as one that “teaches—or refreshes—skills for anyone to be a leader…[and] presents a step-by-step process designed to break down barriers in order to create change...This small book is a big gem.” Some things to consider in advance of our book club discussion: What are your leadership challenges? Are they technical or adaptive (the book will explain what this means)? Are you in a position of authority at your store? Are you fully-whelmed at work, or do you find yourself under/overwhelmed? Please email Linda-Marie if you need a copy of the book or have any questions about the book club.


Wednesday, May 23 at 2PM: Bridging the Divide and The Open Discussion Project with Sarah Goddin and Chris Finan. Join Sarah Goddin of Quail Ridge Books as she discusses her store’s success with their “Bridging the Divide” book club. The club's goal is to foster dialog and better understanding between people with different political viewpoints and to provide a safe space for civil discourse on controversial or divisive topics. Chris Finan of The National Coalition Against Censorship will discuss The Open Discussion Project, which seeks to create a new kind of reading group that will bring people of opposing views into dialogue about the issues that divide us. Please email Linda-Marie to sign up or if you have any questions.


Thursday, May 24 at 2PM: How to Pitch Your Store to Publishers with Maribeth Pelly. This is our second webinar with Maribeth Pelly, event planner at Booktowne and independent marketing consultant. Booksellers will find out how to have productive conversations with publishers, what publishers want to know (and what they don’t), and how to build a successful author event program, no matter what your store size. We’ll also observe a SIBA bookseller pitch to a publicist at Penguin Random House, and discover some great tips for online and in-person pitching. Attendees of this webinar are invited to a meet & greet pep talk with Maribeth at Book Expo before Publicist Speed Dating begins. Please email Linda-Marie to sign up or if you have any questions.

Tags:  authors  b3! webinars  BEA  booksellers  bookselling  education  siba member hub 

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What We Learned at the Press Kit Webinar!

Posted By Linda-Marie Barrett, Wednesday, April 25, 2018
Updated: Tuesday, April 24, 2018

SIBA booksellers who attended Maribeth Pelly’s webinar “How to Prepare a Press Kit for your Store” are now working on creating or retooling their store press kits in advance of trips to Book Expo. Pelly, the event planner for Booktowne (NJ) and a professional marketing consultant,  live-critiqued eight press kits from small and large stores with different approaches to their events programming. Pelly noted SIBA-member stores tend to focus on their story and place in their community, which is very positive. However, she emphasized the importance of including an up-to-date grid, something lacking in most press kits critiqued, showing numbers for attendees, venue seating, and books sold at successful author events. Pelly’s Easy Press Kit Checklist and Press Kit Template are now available in SIBA’s Peer Brain Trust under “Working with Publishers.” Pelly’s next webinar with SIBA is How to Pitch Your Store to Publicists on Thursday, May 24 at 2PM. Attendees will learn how to have productive conversations with publishers at Book Expo’s Speed Dating, and to stay on publishers’ radar all year long. Please sign up to join us!


A recording of Pelly’s Press Kit webinar will be available soon. Booksellers who attended shared the following:


“It helped me de-clutter and focus on what is essential...It was very helpful to take notes and listen to her responses and critiques; her criticisms of all of the different press kits were the best part as she allowed her honest reactions and thought processes to come through rather than just leaving us to rely on her tip sheet...We're putting direct input from the webinar onto the page!” --John Cavalier, Owner of Cavalier House Books


Having our newly minted press release critiqued by Maribeth was affirming. She thoroughly explained the rationale behind the advice she gave us for changes and helped me see how well we were and weren't communicating our strengths. Maribeth offers fresh eyes combined with real focus on the appropriate goals for each element of a press kit.” --Adah Fitzgerald, Owner of Main Street Books


“I enjoyed seeing what everyone else does and seeing the examples...I am planning on attending the next one and think it will be a great build on the previous material. I did make a quick reference numbers sheet which was something we were lacking. I have since shared with publicists and reps so hopefully will see some traction from that!”

--Jamie Rogers Southern, Operations Director of Bookmarks


“Avid definitely benefited from having our press kit reviewed by Maribeth. It was great to hear what we were doing right, and things we could improve upon. It was definitely worth my time to attend the webinar.” --Rachel Watkins, Communications Director of Avid Bookshop 

 

"The press kit webinar was so helpful. We learned so much and hope to implement what we learned very soon. The most helpful part was just being able to wrap our minds around what a press kit actually is, and what that consists of. The examples were phenomenal. Walking through what publishers look for and other things that give you a leg up when talking with publishers was an eye opener in the best way. We're still babies at this, so we really appreciate the time and effort y'all put in to this presentation." --Lauren Brown, Assistant Manager of The Story Shop

 

"I got a whole lot out of it.  I will be designing the [press kit] solely off what I have learned and it helped us out a whole lot.  I am so glad I got to be a part of it."--Jamille Christman, Marketing Director of of Eagle Eye Book Shop

 

"As quickly as we move past IBD, I will be using the template, and the copious notes I took during the presentation to design my very first store press kit. I found the evaluations of other bookstore press kits super helpful, as I am a visual learner. I will fashion mine according to the best examples Maribeth pointed out, and look forward to shopping it at BOOK EXPO."--Star Lowe, Owner of Star Line Books

 

 

Tags:  b3! webinars  booksellers  bookselling  education  Peer Brain Trust 

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Calendar

7/17/2018 » 7/23/2018
Circle of Sites: Willa of the Wood

7/24/2018 » 7/30/2018
Circle of Sites: Smack Dab in the Middle of Maybe

7/25/2018
B3 Webinar: Creating and Managing a Successful Online Sales Campaign

7/31/2018 » 8/6/2018
Circle of Sites: Chariot on the Mountain