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Social Media Class for Booksellers at a HUGE discount for SIBA Members! Register by July 31!

Posted By Linda-Marie Barrett, Thursday, July 12, 2018

Social media and content marketing can be stressful and confusing. Many booksellers need to know how to be more efficient and effective so the time and energy they spend marketing online has greater impact and creates results.

If you’ve seen Sarah Benoit, co-founder and lead instructor at the JB Media Institute, present at the ABA’s Winter or Children’s Institute, you know you’re learning from someone passionate about helping booksellers improve their social media and content marketing strategies. Sarah has developed an online course for booksellers: Social Media and Content Marketing Basics for Booksellers.

Topics covered include:

  • content branding

  • keyword and hashtag research

  • content calendars

  • website usability

  • Instagram and Facebook tracking

  • social media tracking on Google Analytics

  • Facebook and Instagram advertising

  • event marketing


Sarah introduced this course to SIBA booksellers and staff this spring and we are loving and already using what we’ve learned. Sarah’s three-month self-paced online course is now being offered nationally for $299. Contact SIBA for a special code and SIBA member stores enroll for just $149! Registration open till July 31.


Would you like a preview? Attend a FREE introductory webinar on Monday, July 16 from 12-1pm EST.

  • Join the meeting on your computer or laptop go to: https://join.me/jbmediagroup  It will prompt you to download the Join.me desktop app for easier participation or you can click the link to join with your browser.  Conference ID: 804-325-388 #

  • To join using your mobile device like a smartphone or tablet download the mobile apps: https://www.join.me/apps

  • To dial in by phone: (404) 400 - 8750


"The JB Media social media class is very well designed - its structure and flow can help any one at any level of social media expertise! This class is very adaptable to any schedule. The online lessons allow you to work completely at your own pace and Sarah is always available for questions and discussion. This class can answer just about any question regarding social media or content marketing that you have ever had and if the class itself can't, then Sarah can! Highly recommend!”-- John Cavalier, Cavalier House Books


"It's one thing to post a couple photos or links, or like a couple videos, and quite another to create a dynamic, engaging, and attractive presence online that enhances and compliments your real-world, brick-and-mortar business. JB Media's holistic approach to social media is the best I've seen for doing that. It goes far beyond just providing a series of tips or tricks to manage a Facebook page. Your course gives people the tools they need to navigate social media effectively and use it productively. You know the proverb "If you give a man a fish, you feed him for a day. If you teach a man to fish, you feed him for life"? JB Media teaches people how to fish.”--Nicki Leone, SIBA




Tags:  booksellers  education  Sarah Benoit  social media 

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Come to the SIBA revival at The Country Bookshop in Southern Pines on July 20!

Posted By Linda-Marie Barrett, Wednesday, July 11, 2018

If you need a better reason than "it’s hot and sales are slow and I want to see my bookselling friends" to come to the SIBA revival at The Country Bookshop in Southern Pines on July 20, then here it is: we made more on the $2,000 in retail sales of Proof (a book we published) in June 2018 than we did in the $5,000 retail sales of Range Bucket List in June 2017.


That’s why I’m inviting you all to come, as you’ll meet the man who knows all about this stuff, Josh Floyd of Ingram Spark, and some of the people who‘ve helped us get this little publishing venture (shakily) off the ground. There are a lot of variables in the numbers above so we’ll examine them and take a look at the talent needed and costs that go into making these books and these sales possible. I especially encourage North Carolina bookstores to attend as we will spend lunch brainstorming for North Carolina's Map/plan for IBD 2019.


Also... our town is really something special. Within two blocks of our store you’ll find two yoga studios, an ice cream shop, a cheese shop, a wine shop, an outdoor goods shop, a toy shop, a running shop, a guitar shop, a yarn shop, a theater called The Sunrise, a pizza parlor, a tack shop (horse stuff and cool leather things), some GREAT restaurants, lots of clothing boutiques, the best park in the world, a store that sells chic purses famous nationwide and made by military spouses, two coffee shops, and a growler company. Five blocks away you’ll discover The Weymouth Center for the Arts and Humanities, the North Carolina Literary Hall of Fame, and the Southern Pines Brewing Company. Did I mention that all these are independent, locally owned, or a non-profit?


Come to the revival, check out our town, and see how easy it is to increase your margins and your offerings.


Shoot me an email if you have any specific questions about directions or the town or specific concerns within (or outside) of our topic that you want to discuss. Please rsvp lindamarie@sibaweb.com to let us know you’re coming.


Look forward to seeing y'all soon!


Kimberly


140 NW Broad Street

Southern Pines, NC 28387

910.692.3211 (store)

910.690.1370 (cell)


Tags:  Education  Ingram  Revival  SIBA  The Country Bookshop 

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Winner of the Book Expo's 2018 "Introduce an Indie" Scholarship Shares Her Experience

Posted By Linda-Marie Barrett, Monday, July 2, 2018
Star Lowe, owner of Star Line Books in Chattanooga, TN, was one of eighteen booksellers who received the "Introduce an Indie" scholarship to attend this year's Book Expo in NYC. The program, designed in collaboration with the American Booksellers Association (ABA) and nine regional bookseller associations, offered a unique opportunity to be fully immersed in the book industry. Star shares her first-ever experience of Book Expo:
 
"I was shocked to be awarded a scholarship! Even up to the last minute, I didn’t know if I was going to be able to swing it. The shop is having some growing pains, and I was super busy meeting with my accountant and lender negotiating a potential new location for Star Line Books. I was also dealing with a heavy events calendar, and helping my oldest move into his first house! I was so grateful to have attended the SIBA-sponsored How to Prepare a Press Kit for Your Store and How to Pitch Your Store to Publicists webinars with Maribeth Pelly. Katie worked on it, and with the help of Kelly Justice of Fountain Bookstore, we got it revised and pitch ready. The How to Pitch Your Store webinar included role-playing, which let me know what I was walking into with the speed dating session I attended at Book Expo. I wasn’t signed up for any, due to my aforementioned timing issue, but Kelly allowed me to use the last two minutes of her 11-minute sessions. I couldn’t have asked for a more gracious mentor. She and her colleague, Carl Kranz, have taken Katie and me under their wings, and no question is seen as too insignificant. I had a catbird’s seat watching Kelly pitch before my turns. Having done no publisher prep ahead of time to familiarize myself with their upcoming tour grids, I learned on the fly, and used what I gleaned from Kelly’s pitch to fit my store’s pitch. I was confident enough following the speed dating sessions to cold call some of the publishers with authors I knew I wanted to host in Chattanooga.
 
I now know exactly how I need to prep to hit the ground running next year. I’ll have my publisher wish lists, and be familiar with the tour grids, and sign up early for the publisher meetings. Despite my lack of preparation, I managed to make some valuable contacts. Also, I was surprised at how few books I collected to send home. I just didn’t waste time in signing lines, and although my booksellers were a bit disappointed at the lack of ARCs I snagged, I feel like I finally did the job I have been trying to learn to do for over three years. I operated like the owner and manager of an indie bookstore who hustled my shop. It was uncomfortable at first, but I sucked it up, stepped up to the plate, and got a base hit! I consider this my biggest success. Side note, HOLY COW! Nothing prepared me for what it was like to step into the Javits Center in full Book Expo glory! Going back to the baseball metaphors, it was like taking the field for the first game of the World Series."

 

 

 Star is pictured above with author Susanna Kearsley, and to the left with mentor Carl Kranz from Fountain Bookstore of Richmond, Va.

Tags:  BEA  booksellers  education  Kelly Justice  Star Lowe 

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Applications Open for the 2018 PAT CONROY SCHOLARSHIPS

Posted By Linda-Marie Barrett, Thursday, June 28, 2018

Applications Open for the 2018 PAT CONROY SCHOLARSHIPS, sponsored by PENGUIN RANDOM HOUSE

The Southern Independent Booksellers Alliance (SIBA) invites booksellers to apply for the 2018 Pat Conroy Scholarships. The scholarships honor the late author whose lifetime achievements have meant so much to Southern booksellers. They are made possible by Penguin Random House, whose Nan A. Talese/Doubleday, Dial Press Trade Paperbacks, and Random House Audio imprints publish Mr. Conroy’s works in hardcover, paperback, and audio editions respectively.

These scholarships are for booksellers who have never attended a SIBA Discovery Show, in keeping with Penguin Random House’s tradition of supporting educational programming for booksellers at the event.  The scholarships will cover up to $1,000 of the recipient’s travel, hotel, and meal expenses for the Discovery Show first-timers. To be eligible, a bookseller must be a full-time employee of a SIBA-member bookstore, working at any level or capacity.

SIBA Executive Director Wanda Jewell said, “We believe that nurturing the next generation of career booksellers is one of the best things we can do to advance the future of bookselling.  These scholarships Penguin Random House is endowing mean so much to the booksellers chosen. They benefit from new educational opportunities, and connect with other booksellers, authors, and publishers. They also bring a refreshing and inspiring energy to the show, which is so gratifying to witness.  How appropriate that these awards honor Pat Conroy, who was so kind and generous with all of us, and in particular, to those new to our industry.”

“Pat Conroy is beloved by his readers, his publisher, Penguin Random House, and by SIBA. So, it is with great devotion for our author and enormous respect for the members of SIBA, whom he ardently supported, that we endow this next generation of bookseller-education scholarships for them in his honor,” added Jaci Updike, President, Sales, Penguin Random House.

To be considered for a Pat Conroy Scholarship, booksellers can self-nominate, or be nominated by other booksellers or sales reps. Owners and managers are strongly encouraged to nominate frontline booksellers who are interested in bookselling as a career. The deadline for nominations for the 2018 Pat Conroy Scholarships is July 15, 2018.

Scholarship recipients will be announced on August 1.

The #2018 SIBA Discovery show will be held September 13-15 at the Innisbrook Resort in Tampa, Florida.

To apply, the nominated bookseller should fill out the information below, and email it to wanda@sibaweb.com:

  • YES! I have never been to SIBA and I would love to go.

  • Name

  • Address

  • E-mail address

  • Bookstore: where do you work? How long have you worked there and what is your current role?

  • Make Pat Conroy proud! Please write a short (two paragraphs is ideal) description of why you love being a bookseller and what you hope to get out of SIBA.

Tags:  booksellers  education  Pat Conroy  scholarship  trade show  Wanda Jewell 

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Bookseller Revival at The Country Bookshop: Improving Margins while Offering Original Content to your Customers

Posted By Linda-Marie Barrett, Friday, June 22, 2018

 

Bookseller Revival at The Country Bookshop: Improving Margins while Offering Original Content to your Customers

 

Mark your calendar and join us for a Bookseller Revival at The Country Bookshop, hosted by owner & SIBA Board member Kimberly Daniels Taws. Josh Floyd of IngramSpark will give an overview of how bookstores are utilizing their services in various ways, including producing store-branded journals. Kimberly will share how her team works with local authors, and their approach to publishing with IngramSpark. The afternoon will include time for brainstorming, and addressing questions booksellers might have regarding how they can use what they've learned and adapt for their stores. Lunch provided courtesy of IngramSpark. Please let us know if you have any dietary restrictions.

 

When: Friday, July 20, 10am-3pm

Where: The Country Bookshop, 140 NW Broad Street, Southern Pines, NC 28387

RSVP: lindamarie@sibaweb.com

 

Tags:  booksellers  bookselling  Country Bookshop  education  Ingram  revival 

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