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How to NVNR: The App

Posted By Nicki Leone, Thursday, June 5, 2025

New Voices New Rooms ConnectionsAttendees at NVNR have several tools for finding their way around the conference. Up to date schedules will always be available on the NVNR website. Attendees receive morning emails each day with news and schedule highlights. Every bookseller receives a Welcome bag with the show journal and brochure, each of which contain schedule highlights. And information is always available at the registration desk.

Conference goers will find the app to be a powerful tool for finding your way around, keeping up with what's happening next in the schedule, and connecting with exhibitors and your fellow booksellers. Attendees will be able to:

  • View the full event schedule, and favorite sessions to make your own personal schedule.
  • Filter the schedule by tags to see only the things you want.
  • View session information, access session handouts, and take notes.
  • View author, exhibitor and sponsor information.
  • See venue information and important NVNR contacts and links.
  • Send and receive direct messages from booksellers and exhibitors.
  • Schedule meetings with exhibitors and fellow booksellers.
  • Receive alerts and notifications about location or time changes, program updates and reminders.
  • Rate sessions, speakers and events.

Booksellers who have already registered for NVNR 2025 are encouraged to download the app in advance and start building early connections. The link to download the conference app is in the confirmation email sent to every attendee. The app is also available from the Apple Store and the Google Play Store, by searching for "Eventleaf."

How to use the Conference App

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Winter Catalog Cover Reveal!

Posted By Nicki Leone, Thursday, June 5, 2025

Booksellers from SIBA, NAIBA, GLIBA and CALIBA have all voted, and chosen a design based on The Old Sleigh by Jarrett Pumphrey and Jerome Pumphrey and published by Norton Young Readers to be the cover illustration of the 2025 Winter Gift Catalog.

The Old Sleigh

The Pumphrey Brothers are Caldecott honorees whose books often celebrate rural life. They have also illustrated previous SIBA bookseller favorites such as The Last Stand by Atwan Eady, and There Was a Party for Langston by Jason Reynolds. The Old Sleigh is a companion to their earlier books, The Old Truck and The Old Boat.

Order the Winter Catalog

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NVNR 2025 Orientations for Booksellers & Exhibitors

Posted By Nicki Leone, Thursday, June 5, 2025

New Voices New RoomsNew Voices New Rooms is holding orientation sessions for booksellers and exhibitors on July 16. Click on an Orientation to register:

Bookseller Orientation: 7/16 at 11:00 AM ET

Exhibitor Orientation: 7/16 at 3:00 PM ET

Each orientation will give attendees and exhibitors a chance to hear what to expect and what is new for the 2025 conference.

Even if you have not yet registered for NVNR, or are still not sure you will be attending, you should still make time to come to the orientation to hear about New Voices New Rooms 2025's new and exciting additions, appointment scheduling, planned programming, tips for using our new app, and more! The NVNR Team will be on hand to answer questions.

Visit the NVNR Conference Hub for more information about NVNR 2025

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Southern Indie Bestsellers for the Week of June 1, 2025

Posted By Nicki Leone, Thursday, June 5, 2025
southern bestseller list

SOUTHERN INDIE BESTSELLER LIST
For the week ending 6/1/2025

Edelweiss Collections:
(sort by "Catalog Order" to see each list according to rating)

Hardcover Fiction | Hardcover Nonfiction | Trade Paperback Fiction | Trade Paperback Nonfiction | Mass Market | Children's Illustrated | Children's Interest | Children's Series

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What We're Reading/Listening to/Watching

Posted By Nicki Leone, Thursday, June 5, 2025

Linda-Marie BarrettLinda-Marie Barrett / Executive Director:
Reading: Hot Desk by Laura Dickerman, a complement to my current binge-watch of Younger. Two editors share a desk on alternate days and vie for the literary estate of a “problematic” literary icon who recently passed with no clear heir. I met the author this week at a lovely Chapel Hill, NC gathering hosted by Simon & Schuster and learned some insidery details, too! Just finished Ex-Wife by Ursula Parrott, which earned an almost perfect 5 out of 5 stars rating from my book club. A lost classic that's ideal for book club discussion.
Listening
: To the rattle and hum of a very loud a/c unit in my hotel room in Chapel Hill, NC. When not on the road, enjoying the soothing soundtracks from my Calm app, and the summer songs of birds as they charm each other before making families in my hanging baskets.
Watching
: Younger, set in the fictional publishing house, Empirical, and filled with so many fun publisher storylines around celebrity authors, ageism, fashion choices, generational differences, and life in NYC. Am biding my time all summer until we get to the next Great British Baking Show season.

Candice HuberCandice Huber / Membership:
Reading: My brain space has not been in a place this year that makes it easy to read! I'm slowly slogging through the same books, maybe I'll finish one someday!
Listening
: I'm one hour away from finishing part one of the dramatized version of Onyx Storm. Part two isn't being released until July 2, so I'm trying to stretch out the end of part one! Thank goodness for audiobooks, it's the only way I've been able to read lately!
Watching
: Binged the last season of Big Mouth and finished the newest season of Doctor Who. I'm SO SAD Ncuti Gatwa left the show. He may just have been my favorite Doctor, and he didn't get nearly enough time.

Nicki LeoneNicki Leone / Communications:
Reading: Still working on Flashlight by Susan Choi. I finished Theory of Water (that one will stick with me for longer than an Ice Age) and Is a River Alive? As is usual with McFarlane's books, I pick them up because of the subject, but stick with them because of the people he finds to talk to. I find it pretty wonderful that, despite all the terrible things happening in the world today, there is a woman out there known as "the mushroom whisperer."
Listening: Lots of podcasts to get me through lots of house cleaning.
Watching: I finished the most recent season of Dark Winds. I love shows with strong ensemble casts. SP told me to watch Johnny Guitar with Joan Crawford, so naturally, I did. It's an amazingly odd western, and I say that as someone who has seen Johnny Depp in Dead Man. But Johnny Guitar will stay with me because of the woman vs woman gun fight, and because even though I know there were a bunch of men in the movie, they all just sort of faded into the set dressing in the face of Crawford at her most incandescent.

SP RankinSP Rankin / Website Administrator:
Reading: Happy Pride Reading/Listening to/Watching, everyone! I finished A Secret Life, Claire Tomalin's biography of Katherine Mansfield and will be thinking about it for a long time. I woke up thinking about it this morning! I finished Alison Bechdel's new autofiction graphic novel, Spent, which was funny and wistful and ultimately hopeful. I'm halfway through Food Person by Adam Roberts, which is smart and funny and will make you want to buy about 900 cookbooks.
Listening:
Since I will listen to Brittany Howard sing the phonebook (google it, youths) the song of the week is Miley Cyrus's "Walk of Fame," featuring Brittany Howard. If you're old like me, you'll instantly hear echoes of Bronski Beat's "Smalltown Boy" and all the other songs you flailed around to on the dance floor in the 1980s.
Watching:
One of my all-time favorites, Johnny Guitar, the 1954 genre- and mind-bending Nicholas Ray-directed film starring Joan Crawford (at peak Crawford), Mercedes McCambridge (ditto re: peakness), and a bunch of dudes in cowboy hats waiting to be told what to do. I am a committed Johnny Guitar evangelist, as Nicki can confirm.

Andri RichardsonAndrea Richardson / Sales:
Reading: I just finished Shauna Robinson's Lauryn Harper Falls Apart, the story of two former BFFs trying to save their small town's apple festival while rediscovering their friendship and it's so sweet!
Listening
: Now that Taylor owns all of her music, I can listen to Reputation without guilt!
Watching: I still can't get enough Poker Face. Some folks haven't liked this season as much as the last one but I think Natasha Lyonne can do no wrong.

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This Week at The Southern Bookseller Review

Posted By Nicki Leone, Thursday, June 5, 2025

Current Newsletter: Happy Pride!

Bookstores with reviews in this week's newsletter:

The Devils by Joe AbercrombieBook Buzz Feature: The Devils by Joe Abercrombie
I guess a lot of the fantasy I read as a kid was very much in the shadow of Tolkien, and in Lord of the Rings there is an objective right and wrong. You either give in to Sauron or you fight him, and the text leaves no doubt which is good and which evil. Not that I ever lost interest in Gandalf and Aragorn but as the years went on I started to find Saruman and Boromir more interesting. People who fall from grace, or rise to it. Characters in flux, in turmoil, weighing greater good against personal good, with mixed motives, with uncertain outcomes. People who surprise the reader. In our world, everyone thinks they’re in the right. Battles aren’t of good against evil, but one man’s good against another’s.

― Joe Abercrombie, Interview, GrimDark

Decide For Yourself Banned Book Feature:
This One Summer by Jillian Tamaki
This poignant story paints those subtle shifts from childhood to adulthood for Rose as she spends time at a lake house with her parents, who are going through a rough patch, and her younger friend Windy, who suddenly seems immature. It’s a quiet story, full of melancholy and growing pains, but still so lovely and achingly honest.
― Julie Jarema, Avid Bookshop in Athens, Georgia


NEW REVIEWS | SUBSCRIBE | SUBMIT A REVIEW | FOR PUBLISHERS

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Why Consumers Love Catalogs

Posted By Nicki Leone, Tuesday, June 3, 2025
Updated: Thursday, May 29, 2025

Winter 2024 catalog coverIn 2021 the US Postal Service did an in-depth generational study of how consumers viewed and used direct mail marketing campaigns. It found that despite the ubiquitous nature and apparent convenience of digital and email marketing, consumers respond positively to print marketing campaigns like catalogs. Print appeals to a reader's creative side, it's tangibility inspires a feeling of trust, and it's longevity tends to increase purchases. Here are some of the key statistics from the study:

  • 87% of consumers say catalogs make them more interested in a retailer’s products.
  • Consumers spend an average of 15.5 minutes browsing a catalog.
  • 55% of recipients keep catalogs at least a month.
  • 65% of consumers are more likely to remember a brand after receiving a catalog.
  • 57% of consumers say they feel more valued when they receive mail from trusted brands.
  • Customers who received catalogs spend 2.5 times more money than those receiving digital promotions.
  • 57% of consumers find print marketing more trustworthy than other media.
  • Personalized direct mail generates 36% higher response than non-personalized.
  • 20% of catalog recipients make a purchase within 90 days of receipt.
  • 49% of catalog purchases occur online.
  • 33% of catalog recipients immediately visit a retail website.

Order the Winter Catalog

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SIBA Spark: Auburn Oil Engagement!

Posted By Candice Huber, SIBA Membership Coordinator, Thursday, May 29, 2025

SIBA SparkA unique proposal took place at Auburn Oil Co.! A customer asked for the store’s help after designing his own book cover to surprise his partner with as part of the proposal. The store put the cover on a book and put the book on a shelf so when the couple casually browsed the store and she spotted it, he dropped to one knee and popped the question. She said yes, and there wasn’t a dry eye in the house!

Submit your good news to SIBA Spark

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This Week at The Southern Bookseller Review

Posted By Nicki Leone, Thursday, May 29, 2025

Current Newsletter: Meet Philosophers and Fools Bookstore

Bookstores with reviews in this week's newsletter:

Food Person by Adam RobertsBook Buzz Feature: Food Person by Adam Roberts
I could spend years in a cookbook shop and never get bored. Where do I begin? I love the weirdness of cookbooks; how they capture the larger culture of a specific time-period and tell the tale through the prism of food. Take, for example, one of my cookbook treasures: The Lifestyles of the Rich and Famous Cookbook by Robin Leach. It’s a time capsule of the eighties — glass block, Dynasty-style hairdos, Brooke Shields — and the food is as awful as the fashion. Or another favorite: A Treasury of Great Recipes by Vincent and Mary Price, a collection of all the menus that the famous horror maestro and his wife collected over their world travels in the ‘40s and ‘50s and the meals that they hosted for their friends in their exquisite Hollywood home. If I could jump into the pages of a cookbook, it might be that one.

― Adam Roberts, Interview, OutSFL

 

Decide For Yourself Banned Book Feature:
The Damned by Renée Ahdieh
The Damned picks up right where The Beautiful left off and introduces a few new POVs to keep things interesting. With Bastien now a walker of the night and Celine’s memories forgotten, the intrigue and drama are thicker than ever. Bastien is determined to become better than his uncle, while his sister Emilie is back from the dead as the head of the wolves. Fans of the first won’t be disappointed with this next thrilling volume in the series. The only disappointment is having to wait for the next! Renee Ahdieh is a skilled writer who has beautifully brought back the classic vampire, along with the fey and werewolves, intertwined. This is a must read for anyone who missed the classy vampires of Anne Rice, but loved the romance of True Blood.
―Katlin Kerrison, Story on the Square in McDonough, Georgia


NEW REVIEWS | SUBSCRIBE | SUBMIT A REVIEW | FOR PUBLISHERS

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Southern Indie Bestsellers for May 25, 2025

Posted By Nicki Leone, Thursday, May 29, 2025
southern bestseller list

SOUTHERN INDIE BESTSELLER LIST
For the week ending 5/25/2025

Edelweiss Collections:
(sort by "Catalog Order" to see each list according to rating)

Hardcover Fiction | Hardcover Nonfiction | Trade Paperback Fiction | Trade Paperback Nonfiction | Mass Market | Children's Illustrated | Children's Interest | Children's Series

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What We're Reading/Listening to/Watching

Posted By Nicki Leone, Thursday, May 29, 2025

Linda-Marie BarrettLinda-Marie Barrett / Executive Director:
Reading: Ex-Wife by Ursula Parrott for my book club. Published in 1929, this book still feels timely and poignant, reminding me a bit of Jean Rhys’ work.
Listening
: I’ve been listening to cicadas who emerged after 17 years underground. I’ll miss their beautiful sound when this season is over. Also enjoying the peaceful, quiet vibe of our neighborhood.
Watching:
Binge-watching Younger. Set in the fictional publishing house Empirical, the insider humor is often hilarious, especially around catering to celebrity authors and centering youth-culture and influencers.

Candice HuberCandice Huber / Membership:
Reading: Again, I have started a bunch of things but having trouble finishing anything. Right now, I'm still reading Oathbound and The Radical Bookstore.
Listening
: Really close to finishing part one of the dramatized Onyx Storm audiobook. I wish every audiobook was dramatized! I also just got a copy of Heart's self-named album Heart, which was actually their eighth album, and IMO, their overall best.
Watching
: Murderbot of course! Ths show is doing a bang up job of staying true to the series while also doing its own thing. I at first wasn't sold on Alexander Skarsgård being cast as Murderbot because it is notoriously not gendered, however, after watching the first few episodes, he has sold me.

Nicki LeoneNicki Leone / Communications:
Reading: My reading life is all about water these days: Is A River Alive by Robert McFarlane, a book which poses a question that seems like it has an obvious answer to me, frankly. And I'm still going through The Theory of Water by Leann Betasamosake Simpson, which is about water, yes, but also about interconnected living and transformation. A kind of mantra against evil times.
Listening: SP sent me a YouTube link to Tami Neilson singing, so yeah. I'm in love.
Watching: I just started Dark Winds. Spectacularly beautiful scenery. Highly eerie storytelling.

SP RankinSP Rankin / Website Administrator:
Reading: Katherine Mansfield: A Secret Life, Claire Tomalin's elegantly written and wickedly perceptive 1987 biography of the almost unknowable writer. After years of Mansfield's life being interpreted by others, who may have had their own agenda, Tomalin neatly turns the tables by letting her speak for herself. At my front door this morning: Spent, Alison Bechdel's new graphic novel.
Listening: The song of the week has been "You're Gonna Fall," by Tami Neilson, New Zealand's big-haired and big-voiced spiritual daughter of a long line of other big-haired and big-voiced queens.
Watching:
Murderbot, the Apple TV adaptation of the Martha Wells series The Murderbot Diaries, starring Alexander Skarsgård. As usual, Apple has not stinted on the budget, and the series is funny, action-packed, and wryly sweet. The BBC series from the early 1980s, A Fine Romance, starring Judi Dench and her real-life husband, Michael Williams. It's also wryly sweet (just barely) and funny, though not action-packed unless you count characters crawling around the floor of a French restaurant trying to find a dropped contact lens.

Andri RichardsonAndrea Richardson / Sales:
Reading: I've got about three books going on right now but the "main" one is In The Family Way by Laney Katz Becker, about motherhood and choice in the 60s.
Listening: all my current podcasts are about the trashy reality TV shows I've very into these days.
Watching: The aforementioned reality TV, but I most enjoyed the new season of Secret Lives of Mormon Wives. Please talk about it with me, I have opinions!

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SIBA Spark: Penguin Random House Right To Read Campaign

Posted By Nicki Leone, Thursday, May 29, 2025

Focusing on uplifting and inspiring news from members of the SIBA community fighting the good fight!

Penguin Random House Book Ban Clothing Line Benefits ALA

CheckmarkPenguin Random House has launched a line of clothing promoting banned books. They are donating 100% of net sales proceeds to the American Library Association (ALA) from April 15 to July 15, which will create a Literacy Bridge Fund to support ALA's media literacy efforts. You can view the clothing line and purchase at https://www.online-ceramics.com.

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June Booksellers Checklist

Posted By Nicki Leone, Thursday, May 29, 2025

Things to do / Things not to miss

Checklist Illustration1. Order your Winter Catalogs.

The final day to place orders is June 15th. Since this deadline is set by the printer, no late orders can be accepted and no extra catalogs will be available.

According to a US Postal Service study, people who receive catalogs are more likely to remember the brand, more likely to feel trust in the brand, and more likely to feel valued when they receive mail from the brand. The Winter Catalog is an invaluable tool for enhancing customer loyalty and reaching new customers.
Order here
.

2. Take the ABACUS Survey

This free annual report will provide bookstores with invaluable data about how their business compares to others. The information can be use to identify areas for improvement, to set realistic goals, and as supporting evidence when negotiating leases or advocating for policy with local government officials. Read more.

The deadline to submit is June 14. There is an ABACUS workshop on June 6.
Read more.

3. Make your hotel reservations for NVNR 2025

The deadline to reserve a hotel room at the conference rate is July 17. Registration for NVNR 2025 has outpaced last year, and NVNR has already expanded the available room block. The earlier booksellers reserve their rooms, the better.

NVNR Hotel Reservation Link
Contact Linda-Marie at lindamarie@sibaweb.com if there are any issues

4. Send SIBA a Spark

"SIBA Spark" focuses on uplifting and inspiring news from members of the SIBA community fighting the good fight! SIBA will share bookstore projects and initiatives with the industry and readers. Tell us what your store is doing.

5. Get ready for hurricane season
As we come into hurricane season, now is the time to double-check your store emergency preparedness plans and strategies. Here are some resources:

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Using Catalogs: Tips for Bookstores

Posted By Nicki Leone & Candice Huber, Thursday, May 29, 2025

Candice Huber, SIBA's membership coordinator, has been collecting ideas and tips from bookstores on how they use their Summer and Winter catalogs. It is full of great ideas for making the catalog program successful for bookstores of all sizes and business models. Here are a few from the list. We'll be sharing more in the coming weeks.:

  • Winter 2024 catalog coverPrepare your staff to handsell catalog titles by reading DRCs provided in the catalog Edelweiss collection.
  • Send a physical catalog to everyone who has ordered from you online and had something shipped to them (including Bookshop.org customers).
  • Mail catalogs to your top 50 customers with a handwritten thank-you note.
  • If you’re in a tourist location, make sure to imprint your catalogs with your store info, website, and/or Bookshop.org and Libro.fm sites, and hand them out to tourists to promote ordering from you online when they get back home.
  • Use the catalog to bring people to your social media community. By including your Instagram or TikTok handle with a note to find online sales, gifts, fun and games you can cross-promote between your catalogs, in-store displays, and online social media, and generate excitement about your store in both the real and the virtual world.
  • Integrate the catalog into your fundraising efforts. If your store normally raises money or collects donations for a local cause during the holidays, the imprint area on the catalog can be used to promote these efforts. The organization you are working with can also distribute catalogs on your behalf as part of the campaign.

Order the Winter Catalog

Tags:  catalog tips 

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This Week at The Southern Bookseller Review

Posted By Nicki Leone, Thursday, May 22, 2025

Current Newsletter: Real Books, Recommended by Real People

Bookstores with reviews in this week's newsletter:

Aftertaste by Daria LavelleBook Buzz Feature: Aftertaste by Daria Lavelle
Food has always been an obsession of mine, but I had never written it really into my fiction, aside from, occasionally describing what somebody was eating, describing a flavor somebody remembered. But this was the first time where, I think years of reading cookbooks, of watching cooking shows, of watching my parents cook, of cooking myself, and experiencing different flavors and different cuisines, and being really tuned into that…I think this was when all of that sort of manifested.

― Daria Lavelle, Interview, Table Talk

 

Decide For Yourself Banned Book Feature:
The Beautiful by Renée Ahdieh
I can still remember reading The Wrath and The Dawn for the first time, and how much the beautiful world, and incredible romance affected me. Today I’m gushing about Renee’s new book about vampires in 19th century New Orleans! The best part of it is, she doesn’t stick strictly to vampires, at all, nor the normal glittering, sometimes scary vampires we’re used to today! Ahdieh takes the vampire mythos and shapes it into something all her own, making it beautiful and lush and terrifying.
―Caitlyn Vanorder, Bookmarks in Winston-Salem, North Carolina

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Southern Indie Bestsellers for May 18, 2025

Posted By Nicki Leone, Thursday, May 22, 2025
southern bestseller list

SOUTHERN INDIE BESTSELLER LIST
For the week ending 5/18/2025

Edelweiss Collections:
(sort by "Catalog Order" to see each list according to rating)

Hardcover Fiction | Hardcover Nonfiction | Trade Paperback Fiction | Trade Paperback Nonfiction | Mass Market | Children's Illustrated | Children's Interest | Children's Series

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What We're Reading/Listening to/Watching

Posted By Nicki Leone, Thursday, May 22, 2025

Linda-Marie BarrettLinda-Marie Barrett / Executive Director:
Reading: The Reluctant Reaper by Mary Janice Davidson. A romantasy involving the Gods of Death from around the world and one cute human. What can I say other than: refreshing mind cleanse. About to start Ex-Wife by Ursula Parrott for my book club.
Listening: To the eerie hum of cicadas. Their sound is like sci-fi theremin music, and when you see the cicadas themselves, you wonder if they also came from space.
Watching: No TV this week! Spending evenings with family and friends and enjoying the beauty of where I live. May is a magnificent month in Western North Carolina.

Candice HuberCandice Huber / Membership:
Reading: Ask me again next week!
Listening: About halfway finished part one of the Onyx Storm dramatized audiobook. Still very much enjoying it!
Watching: Mo, a delightful comedy on Netflix about a Palestinian family who are refugees in the U.S. trying to gain asylum. It's from comedian Mohammed Amer and is loosely based on his own life. The subject may not sound comedic, and sometimes it isn't, but the show does a great job of riding the line of funny and serious. Highly recommend!

Nicki LeoneNicki Leone / Communications:
Reading: I just dropped everything to read Is A River Alive by Robert McFarlane. But The Dove's' Nest and Other Stories by Katherine Mansfield, The Theory of Water by Leann Betasamosake Simpson and Susan Choi's Flashlight. are all still next to me for the foreseeable future.
Listening: Redwing blackbirds at the feeder. Erykah Badu on Spotify.
Watching: Still treating myself to Firefly. Chloe rocks.

SP RankinSP Rankin / Website Administrator:
Reading: I finished Mammoth, the last of Eva Baltasar's trio of novellas (and found it fairly harrowing) and Katherine Mansfield's story collection, The Garden Party. After viewing a spine-tinglingly good exhibition of Grace Hartigan's paintings this past weekend, I started Ninth Street Women by historian Mary Gabriel, about the brilliant women abstract expressionist painters (including Hartigan) at the center of New York's art scene in the 1940-50s.
Listening: This week's song has been "The Oil Rigs at Night" from The Delines' 2014 album Colfax, a favorite that I hadn't listened to in a while. As is the case in all their songs, it captures a moment in a character's life, usually a desperate one. Think Denis Johnson short stories made into a musical.
Watching: My version of a Firefly rewatch is old-school Star Trek. The heart wants what it wants, though I would love to see what Emily Dickinson makes of the space hippies.

Andri RichardsonAndrea Richardson / Sales:
Reading: I've got about three books going on right now but the "main" one is In The Family Way by Laney Katz Becker, about motherhood and choice in the 60s.
Listening: All my current podcasts are about the trashy reality TV shows I've very into these days.
Watching: The aforementioned reality TV, but I most enjoyed the new season of Secret Lives of Mormon Wives. Please talk about it with me, I have opinions!

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SIBA Spark: My Sister's Books Father's Day Fundraiser

Posted By Candice Huber, SIBA Membership Coordinator, Thursday, May 22, 2025

Focusing on uplifting and inspiring news from members of the SIBA community fighting the good fight!

CheckmarkMy Sister’s Books in Pawley's Island, South Carolina, has teamed up with A Father’s Place to hold a Father’s Day fundraiser to support local dads. The store is selling Certificates of Appreciation for customers to share with the special men in their lives. All the proceeds will go to A Father's Place, an organization that has served Horry and Georgetown counties in South Carolina for more than 20 years.

Certificate image courtesy My Sisters Books

Certificate of Appreciation, image credit My Sister's Books

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Make an Impact on the Winter Catalog. Vote Now!

Posted By Nicki Leone, Thursday, May 22, 2025

Winter 2024 catalog cover

There are two things booksellers can do RIGHT NOW to make an impact on the Winter Catalog.

1. Vote for the Catalog Cover Design

NAIBA, GLIBA, SIBA, AND CALIBA asked publishers to submit fresh, fun, and inclusive cover designs that feature festive art and an indie spirit. And they delivered, with 21 original cover concepts! Please spend some time with each beautiful, thoughtful, and heartfelt design. They are all really wonderful.

Go here to vote for your favorite design. All SIBA booksellers can vote. The cover concept with the most votes will become the official Winter catalog cover. Voting closes June 1.

2. Suggest books for the catalog

Booksellers already know what books they are most looking forward to handselling in the 4th quarter holiday season. Let us know what they are and we'll take your interest to publishers. Your engagement and enthusiasm makes a difference. Submit suggestions here.

And if you haven't done so yet, order your store catalogs here. It only takes a few minutes!

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Winter Catalog Strategies: When to Choose Direct Mail

Posted By Nicki Leone, Thursday, May 22, 2025

Winter 2024 catalog coverBooksellers have until June 1 to opt into Direct Mail for their Winter Catalog orders.

Direct mail allows bookstores to send catalogs to specific zip codes and mail carrier routes. It can be very effective at reaching new customers beyond the store's usual customer base and social media following. It is also a good way to expand a store's reach into new areas and markets.

Stores work with the Regional Associations Marketing Partnership (RAMP) to fine tune where they want to place their direct mail efforts. Although it can be applied to an entire zip code, it's more common to use a more targeted approach: for example, by choosing an area with a new housing development within easy driving distance, or a neighborhood along the same bus or subway route as the store. Bookstores that have recently moved or opened a new location can use direct mail to introduce themselves to their new neighborhood.

Stores receive up to 5000 catalogs free of charge, which can be used in direct mailing. All mailed catalogs have a $.20 postage charge, and imprinting is required. SIBA helps out by subsidizing some of the imprinting cost, so the one-time fee is only $110.00.

If you select direct mail with your catalog order, RAMP will help you choose a coverage area that is both within your budget and maximizes your reach. The deadline to start a direct mail order is June 1. The earlier you start, the more time you have to work on a mailing strategy that will work best for your bookstore.

Order your catalogs here.

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