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What We Learned at the Press Kit Webinar!

Posted By Linda-Marie Barrett, Wednesday, April 25, 2018
Updated: Tuesday, April 24, 2018

SIBA booksellers who attended Maribeth Pelly’s webinar “How to Prepare a Press Kit for your Store” are now working on creating or retooling their store press kits in advance of trips to Book Expo. Pelly, the event planner for Booktowne (NJ) and a professional marketing consultant,  live-critiqued eight press kits from small and large stores with different approaches to their events programming. Pelly noted SIBA-member stores tend to focus on their story and place in their community, which is very positive. However, she emphasized the importance of including an up-to-date grid, something lacking in most press kits critiqued, showing numbers for attendees, venue seating, and books sold at successful author events. Pelly’s Easy Press Kit Checklist and Press Kit Template are now available in SIBA’s Peer Brain Trust under “Working with Publishers.” Pelly’s next webinar with SIBA is How to Pitch Your Store to Publicists on Thursday, May 24 at 2PM. Attendees will learn how to have productive conversations with publishers at Book Expo’s Speed Dating, and to stay on publishers’ radar all year long. Please sign up to join us!


A recording of Pelly’s Press Kit webinar will be available soon. Booksellers who attended shared the following:


“It helped me de-clutter and focus on what is essential...It was very helpful to take notes and listen to her responses and critiques; her criticisms of all of the different press kits were the best part as she allowed her honest reactions and thought processes to come through rather than just leaving us to rely on her tip sheet...We're putting direct input from the webinar onto the page!” --John Cavalier, Owner of Cavalier House Books


Having our newly minted press release critiqued by Maribeth was affirming. She thoroughly explained the rationale behind the advice she gave us for changes and helped me see how well we were and weren't communicating our strengths. Maribeth offers fresh eyes combined with real focus on the appropriate goals for each element of a press kit.” --Adah Fitzgerald, Owner of Main Street Books


“I enjoyed seeing what everyone else does and seeing the examples...I am planning on attending the next one and think it will be a great build on the previous material. I did make a quick reference numbers sheet which was something we were lacking. I have since shared with publicists and reps so hopefully will see some traction from that!”

--Jamie Rogers Southern, Operations Director of Bookmarks


“Avid definitely benefited from having our press kit reviewed by Maribeth. It was great to hear what we were doing right, and things we could improve upon. It was definitely worth my time to attend the webinar.” --Rachel Watkins, Communications Director of Avid Bookshop 

 

"The press kit webinar was so helpful. We learned so much and hope to implement what we learned very soon. The most helpful part was just being able to wrap our minds around what a press kit actually is, and what that consists of. The examples were phenomenal. Walking through what publishers look for and other things that give you a leg up when talking with publishers was an eye opener in the best way. We're still babies at this, so we really appreciate the time and effort y'all put in to this presentation." --Lauren Brown, Assistant Manager of The Story Shop

 

"I got a whole lot out of it.  I will be designing the [press kit] solely off what I have learned and it helped us out a whole lot.  I am so glad I got to be a part of it."--Jamille Christman, Marketing Director of of Eagle Eye Book Shop

 

"As quickly as we move past IBD, I will be using the template, and the copious notes I took during the presentation to design my very first store press kit. I found the evaluations of other bookstore press kits super helpful, as I am a visual learner. I will fashion mine according to the best examples Maribeth pointed out, and look forward to shopping it at BOOK EXPO."--Star Lowe, Owner of Star Line Books

 

 

Tags:  b3! webinars  booksellers  bookselling  education  Peer Brain Trust 

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Are you on the map? News you can use from the Land of SIBA

Posted By Nicki Leone, Wednesday, November 22, 2017

Click here to view online | Like us on Facebook!

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indies first signINDIES FIRST:
Has the Indies First Sweepstakes Begun Without YOU?

In celebration of Indies First on Small Business Saturday, beginning today, shoppers at indie bookstores can enter the American Booksellers Association's new #shopindiesfirstsweepstakes for a chance to win $1,000 worth of books from Penguin Random House.

Between Wednesday, November 15, and Sunday, November 26, customers can enter the sweepstakes by posting a message on Twitter or Instagram and using the hashtag #shopindiesfirstsweepstakes along with the location tag, the social media handle, or the name, city, and state of a U.S. independent bookstore.

A random drawing will be held on Friday, December 15, to select five lucky grand prize winners, who will win $1,000 worth of books. Each bookstore with a winning customer will also win $1,000 worth of books to donate to a local nonprofit of their choice.  More details here
 

Are you on the map?

Here's what's happening across the region on Indies First:

Indies First 

Make sure your activities are represented!


KEY INSIGHTS: DELOITTE'S 2017 HOLIDAY SURVEY

Economic outlook & holiday spending:

  • Holiday shopping season accounts for more than $1 Trillion and more one quarter of annual US retail sales
  • Holiday spending expectations continue to rise in large part due to improved household finances
  • Gifts only represent one third of average holiday spend, with the bulk of shopper budgets going to non-gift items and experiences
  • Average expected spend for the 2017 holiday season is $1,226 per respondent
See the entire survey here

BRILLIANT IDEA OF THE WEEK:
Partner with building developers to create libraries for residents

Some building developers are adding libraries to common spaces


UNDISCOVERED TREASURES: ARTS CALENDAR EVENT BATCH ENTRY WORKSHEETS

"Why aren't my store's events on the calendar?"

SIBA publishes the event calendars of our member stores in the Lady Banks Newsletter, and sends out state-specific calendar listings to all our Lady Banks subscribers. So it isn't uncommon for a store to see the list of upcoming author readings, book club meetings, tarot card sessions (really! you know who you are!) and wonder "why aren't our events listed?"

Events appear on the calendar one of two ways:

  1. SIBA elves put them there
  2. Stores upload their own events

Of course, there are only so many elves. And this time of year they get farmed out to Santa. So the most reliable way to ensure your store events are listed is to upload them yourself. Plus you now earn 5 B3! points for every event you add. Here's how to do it:

Add a single event | Add multiple events (Excel File) | Add multiple events online (Google Docs)

It takes about one business day for uploaded events to appear on the calendar.

More at the Peer Brain Trust


SHARE & COMPARE: AN IDEA GENERATOR SURVEY

Do you use a sidewalk sign?

Results from last week's survey, "Does your store have a cafe?"




In last week's issue: B3! Engagement & Bookstore Marketing Kits

Is your membership current?
Your name: @@first_name@@ @@last_name@@
Your store: @@employer@@
Your member type (store/staff): @@member_type@@
Your membership expiration: @@membership_exp_date@@ *

**if your member type says "staff" then your expiration date is whenever your bookstore's membership expires.

Renew here | Booksellers Benefits Package

---
Thank you for your interest in SIBA,
 

Nicki Leone
SysAdmin
nicki@sibaweb.com


Southern Independent Booksellers Alliance
3806 Yale Avenue, Columbia, SC 29205
803.994.9530
Fax: 309.410.0211
www.sibaweb.com

 
#siba18: Fall Discovery Show
Sept 13-15 THU-SAT | Tampa, FL
 

Many thanks to our 2017 Inkreadible Sponsors below:

BookazineBaker & Taylor
Ingram Content Group 

The Reba and Dave Williams Foundation for Literature and the Arts

SIBA | 3806 Yale Dr. | Columbia, SC 29205
You are receiving this email at @@email@@. If you wish to stop receiving email from us, you can simply remove yourself by replying with "unsubscribe" in the subject or by visiting: @@unsubscribe_url@@

Tags:  ARTS Calendar  Indies First  Peer Brain Trust 

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SIBA & Edelweiss: News You Can Use from the Land of SIBA

Posted By Nicki Leone, Monday, October 16, 2017

Click here to view online | Like us on Facebook!

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SIBA & EDELWEISS!

EdelweissVery exciting news!

Starting this week, SIBA bookstore members will be able to send the reviews they post on Edelweiss to SIBA at the same time they send them on to IndieNext. "SIBA" will be one of the options you can select, and your reviews will then come to SIBA.

What does SIBA do with bookseller reviews?

  • Eligible titles become nominations for Okra Picks and the Southern Book Prize.
  • Bookseller staff picks are collected in Read This! --SIBA's book concierge service for Southern readers. And all reviews are linked back to your store for purchase.
  • Reviews are run in the weekly Lady Banks' Commonplace Book newsletter, and also linked back to your store.
  • Every submitted review earns your store 3 B3! points.

Stores that use Edelweiss have frequently asked SIBA for the ability to send SIBA their reviews and nominations via the Edelweiss system. It was one of the most commonly requested features noted in feedback from the SIBA Discovery Show. So we're very pleased to be working with Edelweiss to make this happen for SIBA members.

For more information or questions, contact Linda-Marie Barrett at lindamarie@sibaweb.com


Okra PicksCALL FOR QUOTES: OKRA PICKS

The Fall Okra Picks have been announced, and we are seeing Okra Pick authors appearing in your event calendars and on the bestseller lists. SIBA is looking for bookseller blurbs of Okra Pick titles! If you've read and loved any of these books, email us and tell us about it!

The Fonville Winans Cookbook The Last Ballad by Wiley Cash The Indigo Girl by Natasha Boyd
Tales of a Cosmic Possum: From the Appalachia Mountains to the Cotton Mills by Sheila Ingle Heating & Cooling: 52 Micro-Memoirs by Beth Ann Fennelly
Hotel Scarface: Where Cocaine Cowboys Partied and Plotted to Control Miami by Roben Farzad Dear Martin by Nic Stone The Art of Loading Brush: New Agrarian Writings by Wendell Berry
Heaven's Crooked Finger by Hank Early Perennials by Julie Cantrell The Sisters of Glass Ferry by Kim Michele Richardson The Ice House by Laura Lee Smith A Murder for the Books by Victoria Gilbert


FREE BOOK STIMULUS PLAN ENDS DECEMBER 31, 2017

From Executive Director Wanda Jewell:

I can't thank you enough for your support of SIBA's Free Book Stimulus Plan over the years. We have been sent hundreds of books to your customers for nearly nine years. Inspired by President Barack Obama's Stimulus Plan in 2008, I wanted to create away for all of the books that had come into my home over nearly 20 years to work in service of indie bookstores. And so FreeBookStimulusPlan.com was born. I will be out of books soon but am committed to fulfilling all of the requests thru the end of the year.

I need to make a request if you continue to use Free Book Stimulus Plan for the rest of this year. Please begin directing your customers to the website rather than providing the form. This is a way I can communicate to all of them that the program is ending and how their requests will be handled. The website is:
www.FreeBookStimulusPlan.com


UNDISCOVERED TREASURES: BESTSELLER & STORE RECS FLYERS -- INSTANT STORE DISPLAYS

Did you know? The downloadable versions of the Southern Indie Bestseller lists have undergone a makeover: Hardcovers | Paperbacks | Children's

The pdf versions are updated every week when the Southern indie bestsellers are updated.

We've also recently made the "Special to the Southern" lists -- the books on the Southern bestseller list but not the national list -- available for you to install on your store website: Indiecommerce | MyBooksandMore | No ecommerce | SIBA hosted | Installation instructions

read thisAnd we now have a monthly "staff recommendations" flyer available for download: This is a flyer of all the books that have been recommended by SIBA booksellers and featured in "Read This!" for the month. Instant display, instant book club resource!

More at the Peer Brain Trust


Is your membership current?
Your name: @@first_name@@ @@last_name@@
Your store: @@employer@@
Your member type (store/staff): @@member_type@@
Your membership expiration: @@membership_exp_date@@ *

**if your member type says "staff" then your expiration date is whenever your bookstore's membership expires.

Renew here | Booksellers Benefits Package

---
Thank you for your interest in SIBA,
 

Nicki Leone
SysAdmin
nicki@sibaweb.com


Southern Independent Booksellers Alliance
3806 Yale Avenue, Columbia, SC 29205
803.994.9530
Fax: 309.410.0211
www.sibaweb.com

 
#siba18: Fall Discovery Show
Sept 13-15 THU-SAT | Tampa, FL
 

Many thanks to our 2017 Inkreadible Sponsors below:

BookazineBaker & Taylor
Ingram Content Group 

The Reba and Dave Williams Foundation for Literature and the Arts

SIBA | 3806 Yale Dr. | Columbia, SC 29205
You are receiving this email at @@email@@. If you wish to stop receiving email from us, you can simply remove yourself by replying with "unsubscribe" in the subject or by visiting: @@unsubscribe_url@@

Tags:  Edelweiss  Peer Brain Trust 

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